Impact of Integration on Hospitality Sector

The assignment provides an overview of the travel and tourism sector's incorporation of various services, including those from the hospitality industry. It highlights how this integration has affected the quality of services in the hospitality sector, making it a boom for many businesses to enter and operate successfully.

Hospitality Provision in Travel
& Tourism Sector

TABLE OF CONTENTS
INTRODUCTION:..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1Discuss the interrelationships between hospitality and wider travel and tourism businesses1
TASK 2............................................................................................................................................4
2.1 Analysis about the implication of integration to the hospitality industry............................4
2.2 Discuss how integration has affected a hospitality business.................................................5
TASK 3............................................................................................................................................7
3.1 Develop a rationale for a selected project clearly justifying decisions linked to target
market..........................................................................................................................................7
3.2 Develop a plan for a hospitality business including operational requirements and human
resource allocation......................................................................................................................9
CONCLUSION: ............................................................................................................................11
REFERENCES :............................................................................................................................13

INTRODUCTION:
Hospitality sector provides various types of services to people. It includes entertainment,
personalised services, etc. There has been significant growth and development in hospitality
sector in recent times. It is due to expansion of business operations and introduction of variety of
services (Law, Leung and Fong, 2015). This has resulted in attracting a large number of people.
Sectors such as theme parks, restaurants, etc. are booming in hospitality industry. It has provided
an opportunity for people to spend some leisure time. Moreover, technology has given ease in
providing the latest information about popular tourist destination. This has increased revenue of
countries. This report will show how tourism sector is related to hospitality sector. Also, what are
the implications and affects of integration on hospitality sector is studied. A development plan in
hospitality sector is described at last. The organisation taken is Marriot International.
TASK 1
1.1Discuss the interrelationships between hospitality and wider travel and tourism businesses
Businesses
The hospitality sector is one of the most famous sector in all over the world. It is a sector
which is service provider for international travel and tourism and hotels also. PKF hotel offers
services like accommodation food & beverages, recreation and leisure. Hospitality sector
includes the travel and tourism activity by the tourist where they engage in travelling to their
destination where they want to go and. This industry is supplier of services for tourism and travel
and provide hotel facilities to the tourist. PkF hotel provides facilities of 1 star to 5 star to there
clients which can be affordable by every guest (Getz and Page, 2016) PkF hotel serves the
services according to the budget of the client. They are includes in there services are bed with
breakfast and all facilities which is demanded by the guest. PKF hotel spread in large area in
which they have a restaurant at where they are providing a hygienic and quality food for their
customer's this restaurant are also serves a fast food in there cafe and have a coffee shop
mainstream and fine dinning for the customer where they get quality food according their
demand. PKF hotel follow the act of Food hygiene, health and safety act. PKF hotel have large
area for pubs and bar where the customer enjoying and feels joy. There are availability of

managed houses and free houses as well. PKF hotel have nightclubs where the customers get
chance to feel free. They also providing a contact food services. They give chances for
membership to their customer's (Abubakar and Ilkan, 2016).
PKF hotel facilitate there customer's to travelling services in which they provide
transportation accommodation, food and beverage, recreation. Travel service included the
supplier, tourism products, tour operators and travel agent. PKF hotel have a conference hall so
they can provide a service to client for conduct an events and conference meetings. Exhibitions
and trade fairs are also can be conducted by the PKF hotel in which the any company who wants
to show the exhibition and trade faire the hotel can provided a chance for the exhibition.
Corporate event can be organised in hotel (Manhas and Tukamushaba, 2015) Hospitality
industry includes business travel in which lots of occasion when high amount of group of people
travel together or individual for the purpose to take conference, this corporate meeting can be
organized by hospitality industry. Hospitality industry incudes aviation also for that hospitality
industry provides airline services to the tourist and tours and travel include trains, airlines, cruse
ship and in whole segment of tourism and travel people are moving from one destination to
another for the business and any other purpose. Theme park is a facility which provided also by
hospitality industry, this is the place or park with attraction made up of rides. This is usually
contained a selection of unique and different types of ride, along with the shops' cafe and
restaurant and other entertainment thing. PKF hotel is also contains this theme park where
customer get entertainment and feel happiness and joy.
Travel services :
In hospitality industry travel services play an important role, tourism sector consist a
transportation , accommodation, food and beverages, recreation and entertainment and travel
services. In hospitality industry there are many types of travel services which can provides
services to the tourist (Smith and Puczkó, 2014) Travel services sector is made up of a complex
web of relationship between various types of suppliers and tourism products, tour operators
travel agent and travel agency and many more . Tourism services helps to development of
hospitality industry. In travel services the travel agency is a part of travel services , they are

intermediary between the travel industry and the traveller , they provided the pre-packed travel
tours and holidays to potential customer's .
Accommodation Services :
Accommodation services play a major role in PKF hotel. It is one of the most important
component of traveller's expenditure. Accommodation services are those services which is fulfil
a particular need like cleanness of room , lodging area , a seat compartment. Accommodation
services are looking for the infrastructure of the hotel , it includes the house keeping services
which can maintain the hygiene healthy and safety around the hotel area (Zeng and Gerritsen,
2014) All the minor services engaged in maintaining the infrastructure this services are
accommodation services . PKF hotel maintain the accommodation services by trained the human
resources . Accommodation is basic necessities of guest of hotel and they are right to use this
facilities.
Visitors attraction :
Visitors attraction is place of interest where the tourist want to visit t, typically for its
inherent or exhibited by visitors there natural , cultural value, history of that place. In hospitality
industry its important to visit the traveller's to the visitors place and hotel can also provides the
facilities to visit the famous place the visitors attraction is the attraction towards the famous
place which is demand to visit by visitors and this included the places like parks , mountains,
deserts and forest .Visitor attracts to historical place and monuments , temples etc. this
interesting by visitors are visitors attraction
Business travel :
Business travel is travel related to work of business and this travelling can be
individually or in groups. Business travel included visiting customers and suppliers , business
travel meeting at other company locations and development of professionals. Business travel is
most important component in hospitality industry because business traveller has to look for
booking of hotel to stay . Hotels are provided Wi-Fi facilities to the business person who stay in

the hotel so hotel provide the business related facilities to the corporates by that they can worked
at hotel .
TASK 2
2.1 Analysis about the implication of integration to the hospitality industry
The integration process will lay a profound and critical effect on activities of a hospitality
firm that will help in the better treatment of its business tasks and will help in reasonable ascent
in operational limit of a business association. This securing methodology will enable the
neighbourliness to firm to enhance its general usefulness and increment the productivity of
business firm. The incorporation procedure has helped the accommodation firms like Marriott
Group, Accor Hotels, Hilton Group and other significant cordiality firms to expand the
efficiency and productivity and meet the operational prerequisites of the business firm too, as
their clients in a much viable manner (Battour and Ismail, 2016). The procurement procedure
will help the getting and in addition the obtained firm to enhance their usefulness and will help in
taking care of the necessities and requests of their clients. It makes a superior market steadiness
and will enable the business to firm to enhance the general operational measures that are been
taken in thought by the firm. This combination approach will help the firm to enhance the
general usefulness of inn association and embrace the better and creative thoughts and will help
in compelling change of administration quality.
The real ramifications that is been taken in compelling thought by association for the
better development and improvement of administrations like nature of room administrations,
nourishment and drinks and enhancing the transportation administrations (Law, Leung and
Fong, 2015) This approach causes the firm to expand the general proficiency and increment their
income age limit. It likewise helps in taking care of the requirements and requests of their
customers and clients. The expansion in income age is the principle and central point that is been
taken in compelling thought by hospitality firms like Marriott gathering, Accor inns,

Intercontinental and Wyndham Worldwide will help in the better change in the operational limit
and consumer loyalty level in a much successful and better way. It will help the firm to give a
superior and astounding support of their clients. Other than this, the coordinated effort will; help
both the organizations to show signs of improvement recognizable proof by enhancing their
image picture and value in the mid arrangement of their clients. It will likewise help to be
developed of a decent nature of recognition that will help in reasonable ascent in efficiency of
the refereed to business firm . The procuring firm gets the best possible approach to meet the
operational prerequisites of their association and will likewise help in enhancing and upgrading
of top-notch administrations measures like enhancing the nature of nourishment or expanding the
room administrations at hospitality firm. This methodologies will help in better treatment of
business association. This approach will likewise bolster a decent income age and will prompt
increment in client or customers fulfilment level (Cook, Hsu and Marqua, 2014)
In the Marriott group, both horizontal and vertical approach of integration will
implement. With help of the vertical and horizontal approach, company can easily acquire the
effective product and services and improve its existing process of business operation. The
Marriott hotel will effectively beneficial by use of these both approaches.
2.2 Discuss how integration has affected a hospitality business
The integration of various services has highly affected hospitality sector. It has decreased
the quality of services. It has affected business operations (Iyer, Dey and Chakraborty, 2015).
Tourism organisations are using both vertical and horizontal approach to grow by attracting large
number of people. They are now focusing on utilising resources in effective manner to improve
quality of services as well as gaining competitive advantage in the market. Moreover, there are
various ways by which integration has affected Marriot International. It is described below :-

Lack of knowledge – Due to integration employee are not having enough information about
various services and products. It has affected their performance as well as efficiency (Getz and
Page, 2016). Also, due to lack of research ad ineffective planning the standard of service of
Marriot International has decreased.
Cost integration- This is area where integration has affected the most. Marriot International is
not able to do effective cost planning of different services. Besides this, there has been rise in
expenses in providing training to employee and developing services. Due to this Marriot
International is not able to earn stable profits to maintain break even analysis (Smith and
Puczkó, 2014) Moreover, integration is affecting company operations as huge investments are
required to achieve objectives.
Using technology- Technology is been used highly in this sector. It has helped in providing
more information to people from different technical sources such as website. The negative
impact of this on Marriot International is there has been delaying in decision taking. It is because
of lack of training given to employees (Zeng and Gerritsen, 2014). Moreover, sometimes
Illustration 1: Factors of integration

information shared is not accurate due to some errors. It has resulted in less knowledge of
objectives. This is affecting Marriot International operations.
Therefore, integration has affected operations of Marriot International. This has affected
their service quality as well as overall productivity.
TASK 3
3.1 Develop a rationale for a selected project clearly justifying decisions linked to target market
In present era hospitality sector is at boom. It has created platform for many business to
enter. They are successfully operating in this sector. Moreover, it has provided opportunity for
growth to new entrants to enter in it (Boniface, Cooper and Cooper, 2016) So below is a
business development plan that describe starting of new business.
Stage 1 - Development
Concept- The plan is to open a hotel that will comprises services of restaurant as well. It will
provide all types of services to people under one roof. It will open in UK. The concept behind
Illustration 2: Organisational structure

this is to create a platform in which effective and better services can be provided to middle class
people. It is because these people can not afford luxurious services (Abubakar and Ilkan, 2016).
This business will focus on providing accommodation facilities at tourist destination at lower
price. It will also focus on expanding in other areas as well.
Market research – Before opening business first step taken is market research. It provides an
idea of existing services and products in market. Also, it shows possible opportunities for
growth. In this market research will be done by asking people to fill questionnaire. Along with
this interviews will be taken to get people reviews. It will help in identifying people demands so
that services can be developed (Manhas and Tukamushaba, 2015). Topics covered will be
customer satisfaction, quality of services, price, types of services, etc. The target customer will
be middle class people. This will help in offering affordable services to them. The sample size
will be 1000 people who visit UK.
Target market – The target customer will be middle class families. It will consist all religion,
caste, creed, etc. The research will be conducted in major cities and tourist destinations.
Location – It will consist of major cities and tourist destinations where large number of middle
class people visit. This is because business goals focus on providing services to these people only
(Airey, Dredge and Gross, 2015).
Scale- Hotel will contain around 150 rooms with air conditioner and 50 rooms without air
conditioner.
Funding – Half of the Investment will be done by me and half by taking loan from bank.
Products and services – Services offered will be :
 150 rooms with air conditioner and 50 rooms without air conditioner
 Food and bar services
 Housekeeping services
 Local guide for help
 Conveyance facilities to pick and drop

Licensing – Each and every thing will be done in proper legal manner and hotel will be
registered under government.
3.2 Develop a plan for a hospitality business including operational requirements and human
resource allocation
The success of hospitality sector depends on its interior design and attractiveness. A
customer will be highly attracted to hotel ambience and interior design (Robinson, Fallon and
Crotts, 2016). Moreover, hotel environment should be peaceful and quite so that customer can
easily relax. The services quality should be high so that customer can be retained. The design of
hotel is specified below :-
Stage 2 -Design
Ambience – Ambience of hotel will be very attractive and pleasant. It will be designed in such a
way that people automatically gets attracted. The set up of dinner will be roof top. It will consist
of multi colour lights. Walls will be decorated with paintings and modern art (Kropinova,
Zaitseva and Moroz, 2015). Statues will be put at corner of hotels. Passage will be covered with
carpet having some interior lights.
Culture- Hotel will reflect a smooth and effective culture. Restaurant and bars will be decorated
with arts and paintings of singers. This will reflect modern culture. Dance floor in bar will have
decorating lights. Waiters will be having a proper dress code that will depute modern way of
delivering services. They will be trained to provide timely delivery of services.
Brand – Hotel brand will focus on providing high quality services at low price. The aim is to
gain customer trust. For this hotel have created a website that will solve customer issues.
Interior – Interior will reflect modern environment (Law, Leung and Fong, 2015). Beds will be
covered will attractive linen, in the corner there will be statue and lamps with flowers. Each wall
will be having different colours. The floor designing will contain graphics and 3 – D pictures.
This will catch eye of customer who visit hotel. Every bathroom will be having bath tub, high
quality accessories, etc.

Exterior – Exterior of hotel will give a soothing environment to customers. The rooms that
includes balcony will have eye catching view. It will have a money plant. Rooms will be having
glass windows (Iyer, Dey and Chakraborty, 2015).
Functional areas- Hotel will operate in different functional areas. But the focus on method of
providing timely delivering of services. With this it will be easy for customer to book rooms. By
this customer satisfaction can be gained. It will help in retaining people once they have visited
hotel.
Customer flows- The passage and doors will be spacious enough so that customer can easily
enter and exit. There will one entry door and one exit door.
Link to target market – The design will be made in that manner that it reflects middle class
people life ( Getz and Page, 2016).
Customers with individual needs – There will different facilities and rooms for customer who
are having separate needs.
Sustainability – In order to survive in the market for long run, hotel will use technology to
improve quality of services. It will help in attracting people. Management will develop strategies
such as providing discounts of festive seasons, organising live music concerts, gaming facility
for children, Wi-Fi facility, etc.
Stage 3 – Operation
Hotel can achieve its goals and objectives through effective operations. Management
needs to develop plan on how operations will be performed and in what way. Operations consists
of staffing, recruitment, promotions, etc. (Smith and Puczkó, 2014) it will help in smooth
business functioning.
Staffing by functional areas- Management will recruit highly qualified staff for this. It is
because hotel have to create impression on people by following the method of delivery on time.
After recruiting, effective training will be given to them. This will help in identifying their skills
and capabilities.

Specialist qualifications- HR will prefer candidate that is having a Bachelor degree. It should
also be good in interpersonal skills. First preference will be given to those candidates who have
done hotel management course (Zeng and Gerritsen, 2014) Chefs must be having 3-4 years of
experience in cooking.
Staffing issues related to seasonality – In seasonal time staff will have to perform more roles
and duties. Then according to their performance benefits and incentive will be given to them.
Cultural diversity and ways to deal with conflicts – To create a better working environment
management will treat all employees equally and giving them equal opportunities for growth. No
discrimination will be done by management (Boniface, Cooper and Cooper, 2016). In order to
deal with conflicts management will negotiate with them by listening to views of each party.
Recruitment policies and procedures- The HR team will develop strong policies and
procedures. Policy will state that no discrimination will be done. Each candidate will be given
equal chance for employment. Moreover, several methods will be developed
Compliance with legislation- the policies and procedures developed will consist of several acts.
Each policy will be compliance under legislation (Manhas and Tukamushaba, 2015). Hotel will
follow act such as Equality Act, non discrimination act, health and safety act, etc.
Promotional activities- There will be several techniques followed through which promotion will
be done. First of all promotion will be done by advertising. For this social media will be used to
attract people. A page will be created on networking sites such as Facebook, Instagram, etc. for
effective promotion (Airey, Dredge and Gross, 2015). Moreover, through public relations
promotion will be done. In this communication will be done with people to promote hotel ideas.
Pricing- The prices will be set according to a 3 star hotel. AC rooms will be having more price
as compared to non AC.
CONCLUSION:
This report summarises that travel and tourism sector has included many services of
hospitality sector. It has enabled people to get all services under one roof or platform. The
implications of integration to the hospitality industry is described. Also, the integration of

various services has highly affected hospitality sector. It has decreased the quality of services. In
present era hospitality sector is at boom. It has created platform for many business to enter. They
are successfully operating in this sector.

REFERENCES :
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