Travel & Tourism: Hospitality Interrelationships, Integration & Plan

This report analyzes the role of the hospitality industry within the travel and tourism sector, examining the interrelationships between the two, the implications of business integration, and the development of a project plan. It discusses how hospitality services, such as accommodations and food, are integral to tourism and how integration strategies like vertical and horizontal integration can impact hospitality businesses. The report further explores developing a rationale for a selected project, justifying decisions based on the target market, and creating an operational plan that includes organizational structure and human resource allocation. The analysis covers both the positive and negative impacts of integration, providing recommendations for companies to enhance their market position and operational effectiveness. This student-contributed assignment is available on Desklib, a platform offering AI-based study tools and a wealth of academic resources.

Hospitality Provision in Travel & Tourism Sector
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Contents
Introduction....................................................................................................................................3
Task 1..............................................................................................................................................4
P1.1 Discuss the interrelationships between hospitality and wider travel and tourism
businesses...................................................................................................................................4
Task2...............................................................................................................................................7
P2.1 Analyse the implications of integration to the hospitality industry...............................7
P2.2 Discuss how integration has affected a hospitality business........................................12
Task3.............................................................................................................................................15
P3.1 Develop a rationale for a selected project clearly justifying decisions linked to target
market.......................................................................................................................................15
P3.2 Develop a plan for a hospitality business which includes the operational
requirements of the business’ organizational structure in relation to human resource
allocation..................................................................................................................................19
Conclusion....................................................................................................................................22
References.....................................................................................................................................23
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Introduction
The central theme of the report deals with the role of the industry engaged in the sector of
hospitality within the sector of travel and tourism in order to gain all the positive and
negative aspects that can assist the companies engaged in the sector to make better and
suitable decisions on all the aspects and facts that can assist the company in gaining
appropriate and successful position in the overall market. In addition, the project report has
provided on the deep description of the interrelationship between the hospitality industry
and the business of travel and tourism. The project report has also elaborated on the role of
hospitality in the sector of travel and tourism. Apart from that, the report provides for the
types of integration that can be adopted by the companies in order to attain better economies
of scale and better position in the competitive market. The report has also discussed in a
proper manner the implications that can be faced by the company with the process of
integration. In addition, the report has elaborated clearly on the process that can be followed
by the company in order to proper decisions so as to reach the target market in an effective
manner. Proper planning procedure that can be used by the company in order to have proper
command on the activities of operational nature. The entire project report has provided with
the useful recommendations and suggestions that can be adopted by the company to have
enhanced and effective position in the overall market.
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Task 1
Title: Interrelationships between hospitality and wider travel and tourism businesses.
Date: 10th April 2018
Introduction
The section of the report addresses on the interrelationship between the hospitality and the
travel and tourism business so that better understanding can be grasped on the internal as
well as external aspects of the environment. The section of the project report has also
provided for the examples that can easily support in the attainment of the better knowledge
with regards to the interrelationship between both the sectors.
P1.1 Discuss the interrelationships between hospitality and wider travel and tourism
businesses.
Both the sector of hospitality and the sector of travel and tourism are highly linked to each
other such that the activities of one sector can affect the operations of the other sector.
Travel and tourism can be understood as the visiting the destination for the purpose of
business, leisure and recreational purpose for the specific period of time. The tourism sector
is divided into the different subsectors which are also known as hospitality sector.
Hospitality industry provides various services as such as accommodations. Overall it can be
stated that tourism sector is combined combo of smalls sectors from the hospitality
industries which as a supplier to the tourism industry (Palatkove, 2012). Any act or process
which is done for the purpose of helping the individuals or actions taken to providing
hospitably is considered as hospitality. Hotels such as Grange Tower, Bridge Hotel and
restaurants help the customers to provide the effective room divisions services such as
guiding, quality of food and so on (Cooper & Shepherd, 2012). All such facilities that are
provided by the sector ensure that customers can be attracted in an enhanced manner.
The relationship between the tourism and hospitality
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Tourism and hospitality industry both go by side by side in other words, the hospitality
industry is the part of the tourism sector. Hospitality industry provides various services such
as food and beverages, transportation, recreation and leisure, accommodation and so on. On
another side, tourism is the activity which is done through the tourist by engaging in
travelling activities to the destinations in order to experience the leisure and recreational
activities and most time spent in accommodation and taking the beverages and food. The
hospitality industry such as Grange Tower, Bridge Hotel is considering as the supplier of
various services for the tourism. The main purpose of the hospitality industry is to provide
an enjoyable and safe environment for the clients. This is also responsible for the serving
the liquor and also provide effective services to the patrons. Another one is it ensures
effective working conditions for the working staff in the company such as Chef. The
hospitality industry also having high pressure on the environment which provides to work
for long working hours, allows the employees to rewarded careers ( Lee, 2013). All these
services provide a great support to both the sectors in having a better attraction to different
sets of customers. Apart from that, it is essential that the sector of hospitality conduct its
activities and operations in an appropriate manner so that all it can lead to the better and
effective attainment of the goals and objectives. This, in turn, will ensure that the sector can
gain a good position the competitive market and there, in turn, can create a good brand
image.
The services provided by the hospitality are different from 1 star to five-star hospitality
industries. The 5-star hotels such as Grange Tower, Bridge Hotel provide a leisure
environment with high standards of accommodations. However, the services proved by the
1-star hotels do not provide such services to its clients with regards to the accommodations
and services (Researchgate, 2015).
Grange Tower, Bridge Hotel provide a high quality of services and it is unique from other
hospitality property because it is having modern equipment as compared to the 1 to 4-star
property, effective and convenient areas and air conditions in the entire hotel. Whereas the
kitchen in other or 4-star property is having smaller and eating places which are also not
fully equipped. The working conditions in 1 to 5-star hotels and restaurants may depend
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upon type and quantity of food which is served by the hotel to their customers and the
different and local laws that govern the food services operation (Kumari, 2013).
Further, on the hospitality in travel and tourism businesses provide a variety of features and
services that may include it create interest towards the different from monotones kind of
industries, it creates and provides employment opportunities and carrier for the working
staff and to satisfy the customers. Additionally, the hospitality industries create and ensure
entertainment and fun time environment for the employees and customers that is helpful for
the individual to stress out for some time. Apart from this, both the sectors make a
significant contribution to the economic development of the country (Kumari, 2013). This,
in turn, ensures not only the suitable position of the company but also presents a good and
successful position of the country as a whole. This tends to be a good indicator for the
company
In relation to the subject the example that can more elaborate the relationship between the
hospitality sector and the travel and tourism sector is Dalata Group Plc, and Carnival
Corporation Plc, etc. that not only involves the single facility but also includes all other or
allied services such as accommodation, travel packages, internet facility, cab facility etc.
that can support the management in satisfying the customers in better and enhanced manner.
Apart from that, it provides the customer with ease with regards to decision making while
making a choice with regards to their travelling. This can further assist them to make their
bookings at one single solution and this, in turn, will save their time and efforts in a better
and attractive manner (Palatkove, 2012).
Conclusion
The segment of the report has described the interrelationship between the hospitality sector
with the business of travel and tourism in terms of the products and services. In addition, the
report has also concluded on the variety of the features that the sectors offer in order to
attract the customers in an enhanced manner.
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Task2
Executive Summary
The section of the report addresses the implications that are faced by the concerned
company while integrating its operations and activities in the hospitality industry. In
addition, the segment of the report discusses the effect that is faced by the hospitality
industry with the concepts of integration. In addition, the section discussed on the positive
and negative impacts that can be faced by the company with the process of integration.
Introduction
The segment of the report highlights on all the aspects that can be faced by the business
concerns that are engaged in the sector of hospitality such as Marriot International, Accor
Hotels, Intercontinental Hotels Group, Greene King, Marston’s Plc, Heineken and
Whitbread. Apart the segment of the report has elaborated on the consequences that can be
faced by the concerned business concerns. Apart from that, the segment elaborates the
benefits that can be availed by the company in order to ensure proper and effective control
of all the conduct of the business affairs.
P2.1 Analyse the implications of integration to the hospitality industry.
The process of integration is a very vital concept that is followed and accessed in every
form of organisation as it affects many activities and operations and activities and thus
results in the process of effective decision making. In other words, the process of integration
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can be explained as combining all the activities and operations of the business concern in
one direction that is towards the attainment of the goals and objectives. This, in turn,
ensures that the activities are coordinated in a proper manner (Maleki & Machado, 2013). In
many cases the organisations the concept of integration is followed in order to manage the
activities and operations in an enhanced manner leading to the better economies of scale. In
the context of Intercontinental Hotels Group, the company can adopt the concept of
integration in order to manage and conduct their activities in an appropriate manner. Apart
the concept of integration will ensure that the company can attain better management of its
activities leading to the attainment of the goals and objectives (Maleki & Machado, 2013).
However, in order to enhance the concepts of integration in an effective manner the
company is required to take appropriate measures for the training sessions or seminars so
that the all the facts and related aspects can be clearly explained to the entire workforce in
an appropriate manner so that all the activities can be managed in an easy and effective
manner. The concerned company can adopt two types of integration that can be adopted by
the company in order to enhance its operations and conduct of the activities that are as
follows:
 Vertical integration
 Horizontal integration.
Vertical integration: The process of vertical integration provides the company with an
appropriate strategy wherein the concerned company can expand its activities and operations
through the distribution of all the activities in series of steps in the same path of production.
The aspects related to the vertical integration can assist the company in various
aspects that can be:
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 It can support the Intercontinental Hotels Group, in the reduction of the cost factors.
 Supports the concerned company in improving the level of efficiency.
 It supports the reduction of the expenses related to the transportation.
 Supports in the reduction of the turnaround time.
Intercontinental Hotels Group can have a complete control of the chain of distribution so
that can monitor the entire process of work. For the purpose, the company is required to
focus on the effective development of the strategies with regards to the implementation of
the concept, focus on the effective programmes of training so that the knowledge and skills
of the employees can be enhanced and they are able to perform their roles and
responsibilities in a proper manner. This will ensure a great assistance to the company to
gain a better and successful position in the market (Gee & Yao, 2017).
Horizontal integration: The concept of horizontal integration can be defined as a process
when the entities from two different industries integrate to form a better and successful unit.
The main purpose0of such integration is to strengthen the customer base leading to the
enhancement of the profitability of the business sector. Intercontinental Hotels Group can
gain many benefits with the adoption and implementation of this concept that can describe
as:
 Supports in the attraction of the customers from all over the world leading to the better
economies of scale.
 Supports in optimum utilisation of the resources so as to enhance the operations and
activities in an effective manner.
 Supports in the reduction of the cost factors.
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 Supports in better and effective coordination of the activities related to the chain of
supply.
 Supports in facing the intense competition so as to gain a successful position in the
market.
 More opportunities can be gained by the concerned company so as to attain a better and
effective command on the market scenario.
Intercontinental Hotels Group is required to have a proper understanding of all the facts and
aspects so that the concepts of integration can be effectively implemented in the business
operations leading to better conduct of the entire process of the concerned company (Gee &
Yao, 2017). This will, in addition, make sure that the management of the concerned
company has an appropriate control on the process of work operations so as to have better
and enhance the level of efficiency.
While adopting the concepts of integration in an effective manner the concerned company
can understand the following implication in its operations and activities:
 The company can better understanding of the branding as well as pricing policies.
 Supports in gaining better and effective control of all the operations and the entire
market.
 Supports in gaining a value position in the overall world.
 Supports in enhancing the activities and operations in an effective and efficient manner.
As such the concerned company is required to understand the concepts and aspects in an
appropriate manner so as to avail all the benefits in a proper and easy format. For the
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purpose, the company is required to ensure proper and effective command on all the
operations of the business (Researchgate, 2015).
For example, Intercontinental Hotels Group acquired Kimpton Hotels and Restaurants for
$430 million. The other examples can also be observed in this aspect that is: Marriott
acquired Delta Hotels & Resorts for $135 million; and a Wyndham Worldwide subsidiary
acquired Dolce Hotels & Resorts for $57 million (Deale, 2013).
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P2.2 Discuss how integration has affected a hospitality business.
The process of integration is a very vital concept and supports the concerned company in
many aspects and facts that can lead to the better management of all the activities that in
turn will further support in the attainment of the goals and objectives (Dzhandzhugazova, et.
al., 2016). The process of integration can affect the business of hospitality in many aspects
that can support the authorities of the International Hotels Group, in making vital and
crucial decisions on the areas of key concern. The following points can elaborate on the
effect of the integration of the business of hospitality:
Economies of scale: The process of integration will enable the concerned company in
enhancing the operations and activities in a proper manner. This will, in addition, ensure
that the company is able to have better utilisation of the available resources so that the
company can attain overall efficiency in its operations. The concept of integration will also
enable the company to enhance the level of production by the attraction of many new
customers as well as retain the existing customers. In addition, this will also support the
company in the reduction of cost.
Increase in the market share: The facts and concepts of integration can also enable the
company in gaining a better and successful position the market (Deale, 2013). With the
concept of integration, the company can focus more appropriately on the process of
innovation, strengthening the customer base, practices of smart hiring and better deal with
the competitors. All these factors will assist the company in gaining a better and enhanced
market share.
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