Scope and Scale of Hospitality Provision

Hospitality Provision

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
A. Scope and scale of hospitality industry -................................................................................1
B. Role of hospitality provisions in travel and tourism operations-............................................2
TASK 2............................................................................................................................................3
A. Importance of Integration in hospitality and travel and tourism business-.............................3
B. Impact of integration on hospitality industry-.........................................................................5
TASK 3............................................................................................................................................6
A. Project proposal for new hospitality business outlining the product-service concept............6
B. Financial feasibility proposed project based on cash flow analysis.......................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Hospitality is a broader concept of service industry. It is amongst the most diversified and
exciting sectors with an equal level of professionalism in the area of customer service. Basically,
the term hospitality is referred to a strong relationship between the host and a guest. Therefore, it
is essential for the host to possess a deep sense of enthusiasm to serve the guest with goodwill.
Nowadays, the hospitality sector has acquired a lot more importance in this cultivating
environment. It is a persistent title which is significantly used in almost all service sectors of
hotels, etc. Businesses of hotel, accommodation and entertainment activities services providers
are highly indulged in the sector of hospitality (Chapman and Lovell, 2006). However, in the
latest fashion of tour and travel industry, there is a worldwide development of hospitality. In
which, meeting the satisfaction level of customers is a foremost responsibility with an utmost
importance to it.
The present report depicts the hospitality services of Marriott Hotels and how effectively
it too needs to deal with random tour and travel industries in order to meet the expectation of its
customer's and fulfil their various demands. Marriott International is a leading American lodging
company that handles a huge portfolio of hotels. It has over 4200 properties in around 79
countries.
TASK 1
A. Scope and scale of hospitality industry -
Hospitality industry is one of the world's largest and fastest growing multibillion-dollar
industry. It is a service industry, categorized into various segments which broadly include hotels,
restaurants, transportation, lodging, cruise line along with some additional services in the line of
tourism industry. After the period of global recession in 2007-08, there exists a rapid growth in
this industry as the people were now powered with more disposable income in their hands. There
was a great demand to avail leisure time in order to get rid of their frustration. As a result,
hospitality industry was seen as a great source to achieve all such satisfactions. And this was the
phase where the industry started to widen its scope in almost all segments including amusement
parks, theme parks, event planning, food and beverages, accommodation and the like products.
The statistics of hospitality industry in travel and tourism sector shows that it has around
6.5trillion U. S. dollars impact on the economy (Lashley and Morrison, 2013). With addition to
1

it, this industry is one of the leading sector in terms of generating employment in Europe. The
recent study shows that the employment sector increases over from 7.4 million to 9.3 million in
2008 (Som and Al-Kassem, 2013).
The management structure of the hospitality industry is categorized into the mentioned
segments. These are as follows-
1. Lodging segment
2. Food and beverages
3. Entertainment and recreation
4. Travel and tourism
The lodging segment allocates accommodation to the visitors by providing them hotels, guest
rooms, tent house and the same. These facilities are served in such a manner that provides
efficiency and comfort to the customers thereby increasing the overall market share of the said
industry. Another segment which constitutes the hospitality industry is the food and beverage
segment. This is one of the supreme and finest segment in the form of catering establishments,
high-end restaurants, fast-food eateries and many other apparent services. Another segment
constituting this industry is the entertainment and recreation segment (Jang and Mattila, 2015). It
serves leisure time to its customers by providing them entertainment, tourism, sports, recreation
and the related services. Lastly, travel and tourism is the chief segment of hospitality industry. It
encompasses the facilities like trains, airlines, cruise ships and the related services for its
customers. It also focuses on employing a knowledgeable individual from the IT background to
cater his services in the benefit of customer satisfaction (Fullagar, Markwell and Wilson, 2012).
B. Role of hospitality provisions in travel and tourism operations-
Hospitality and tourism industry have an interconnected role. Both of them have a
significant character in such a manner that hospitality serves as a key to the success for tourism
operations. Also, tourism is one of the major segment that constitutes hospitality industry. The
mentioned paragraph will reflect the role and importance of hospitality provisions within travel
and tourism operations.
There are several components of hospitality industry. Some of which are food and
beverages, lodging, transportation services etc. All these are related with the travel and tourism
operations in some or the other way. Therefore, in order to ensure whether the customer is
satisfied with each of these segments, the industry have to focus on its tourism operations to be
2