Assignment on Hospitality Provisions | Thomas cook
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Added on 2019-12-28
Assignment on Hospitality Provisions | Thomas cook
Added on 2019-12-28
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Hospitality Provisions
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................2A. Stating the scope and scale of the hospitality industry within the travel and tourism sectorand examining the role of hospitality functions in the context of Thomas cook...................2TASK 2............................................................................................................................................4A. Ways through which horizontal and vertical integration in the travel and tourism sectoraffects the hospitality organizations.......................................................................................4B. Impact of the horizontal and vertical integration upon Thomas cook and ways to respondthe consequences of such integration.....................................................................................5TASK 3............................................................................................................................................6A. Producing project proposal for new hospitality organization by analyzing the thoroughmarket potential......................................................................................................................6B. Assessment of the financial feasibility of the proposed project on the basis of the expectedcash- flow analysis.................................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONHospitality provisions consist of legal rules and regulations in relation with the offeringof services to the guest. Hospitality laws and provisions provide protection to both personnel andthe guests against any injury. In addition to this, hospitality provisions also states duties andresponsibilities of the company towards their guests who stay in the hotel (Norton, 2015). Suchprovisions provide health and safe environment to their guests. For this project report, Thomascook is selected which is the largest global and British travel and tourism company. It is the Plcand listed on the London stock exchange. Thomas Cook offers employment to 22672 people whoentail the success story of the business operations and functions of itself. In addition to this, Thomas cook offers chartered airlines services to their customers.Besides this, it also offer holiday packages to customers at cost effective rates. The core valuesof Thomas cook is to offer unique or innovative services to their customers which help insatisfying the customer. Along with it, Thomas Cook places emphasis on delivering qualityservices to their customers and thereby shows their commitment towards attainment of theorganizational goals and objectives. Further, Thomas cook maintains high ethical standards intheir working practices and operations. Through this, organization built their distinct image inthe mind of target customer. This aspect also states the transparency of the company towardstheir work and stakeholders. In addition to this, Thomas Cook stresses that employees are themain asset of an organization. Thus, organization encourages and inspires human resource of anorganization to effectively contribute in the achievement of organizational goals and objectives(Core values of Thomas cook, 2015). The present report will discuss scope and scale of the hospitality industry within thetravel and tourism sector. In addition this, it will also develop understanding towards thehospitality provisions which closely impacts business operations and functions of Travel andtourism. Besides this, it also depicts the interrelationship between the hospitality and travel andtourism sector. This report also states the ways through which the horizontal and verticalintegration in travel and tourism affects the hospitality organizations. It also represents the waysthrough which organization can respond to the consequences of horizontal and verticalintegration. Further, it also depicts the proposal which includes target market, location, operatingmodel and design which is derived through the analysis of market potential. 1| P a g e
TASK 1A. Stating the scope and scale of the hospitality industry within the travel and tourism sector andexamining the role of hospitality functions in the context of Thomas cookTravel and tourism industry or sector offers wide range of the products and services totheir customers. From airlines services to the stay, lunch, dinner, outings and other adventurousprograms are planned by travel and tourism industry. In the present scenario, there is the trend inwhich the customer takes the holiday packages and thereby enjoys the vacations to the largeextent (Sadiku, 2014). Nowadays people prefer to approach the travel and tourism organizationwho offers them number of destinations with the staying facilities at cost effective rates. Thisaspect clearly states that the travel and tourism industry is continuously growing. As hospitality industry is highly associated with the travel and tourism sector. Thus,scope and scale of hospitality organizations is very wide. Moreover, travel and tourismorganization also offers the staying facilities to their customers. This aspect also shows thegrowing trend of the business operations and functions of hospitality organizations (The Scope ofthe Contemporary Tourism Sector, 2015). Companies who operate in the hospitality industry canmaximize their profit by collaborating with travel and tourism organizations. It providesopportunity to the hospitality organization to offer quality and satisfactorily services to theircustomers and thereby building customer loyalty (Strange, M. and Lundberg, 2014). Along withstaying facilitates, hospitality organization offer the dining facilities to their customers. It showswide scope and growing trend of hospitality industry within the travel and tourism sector. Hospitality industry undertakes various business operations and functions which alsoplays a vital role in growth and development of Thomas cook. Company which operates in thehospitality industry also offers diverse range of the products and services to their customers.Travel and tourism executive of Thomas cook have identified that hospitality functions providesassistance to the organization in developing satisfaction among the customers. As hospitalityorganization take order from the guests and there by prepares the food by taking intoconsideration the needs and wants of the guest. In addition to this, they serve food to the guestsas well as also deliver food to the gust in their room as per their instructions (Liu and et.al,2015). Besides this, hospitality organization also offers gym, pool and other facilities to theircustomers. Along with the good destinations customers also prefers the better staying facilitieswhich made their vacations memorable. Travel and tourism executive have assessed that2| P a g e
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