Emerging Trends in the Hospitality Industry (Distinction Criteria)

Trends in the
Hospitality Industry
(Distinction Criteria)

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
LO1 Critically analyse appropriate leadership styles for your chosen hospitality organisation
with the justification of selection of leadership styles.................................................................1
LO2 Critically assess how organisational responsibility and responsible leadership leads to
corporate leadership systems to facilitate competitive advantage...............................................4
LO3 Critically examine how CSR deliver benefits to your chosen organization as well as to
the wider community incorporating hospitality industry, government and civil society............6
LO4 Critically judge the benefits of social media and its related risk. How this could affect
your chosen organization analyse strategies for risk minimization.............................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Hospitality administration can be defined as the process of implementing managerial
processes and behaviours in a company that works in the tourism industry (Abson, 2017). For
example, the hospitality sector has been one of the biggest in the globe, with a significant amount
of corporate entities functioning in it. In fact, there seem to be a variety of processes and policies
which contribute to the major procedure of hospitality industry, such as guesthouse operational
processes, maintenance tasks, food service, as well as other important events. Furthermore,
workers in hotel administration devote considerable skills to improvising and improving current
procedures within this specific corporate company. Moreover, the notion of hospitality industry
is a broad and vast procedure made up of numerous key features and parts which aid in its
successful fulfilment. Management, cleaning, advertising, meals and drinks, and other key
operations are among them. The particular company firm, Holiday Inn, is one of the most well-
known businesses in the world, with a worldwide influence in a variety of financial countries and
a focus on providing accommodation facilities to its consumers. The related corporate entity,
which was founded in 1952, is located in Atlanta, Georgia. Kemmons Wilson is the developer of
this wide and big magnitude company enterprise that was founded with the goal of offering high-
quality hospitality offerings to a specific consumer group. This study would analyse fundamental
information about hospitality administration in the setting of a selected corporate company in
addition to assure a thorough comprehension of the subject. Furthermore, this would emphasise
the importance of leading in hospitality industry by offering knowledge on various leading types
and also the transformational leadership used by each company that is operational in the similar
market condition. This would also teach students about corporation moral obligation and digital
networking sites in the framework of hospitality industry.
MAIN BODY
LO1 Critically analyse appropriate leadership styles for your chosen hospitality organisation
with the justification of selection of leadership styles
Leadership activities are very crucial as well as critical for a company as it helps in
addition valuation of the firm in the long run scenario (Adeyinka-Ojo, 2018). For example, it
might relate to the importance of leading in the aforementioned corporate firm in conducting out
leading operations that add significance to the attainment of corporate targets and aims. A person