Emerging Trends in the Hospitality Industry

This report discusses the importance of leadership styles in the hospitality industry, with a focus on The Goring Hotel in London. It also examines how corporate responsibility and responsible leadership can lead to competitive advantage, and how CSR benefits both the organization and the wider community. Additionally, the report analyzes the benefits and risks of social media for the hospitality industry and provides strategies for risk minimization.

HOSPITALITY
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Critically analyse appropriate leadership styles for your chosen hospitality organisation
with the justification of selection of leadership styles............................................................3
2.Critically assess how organisational responsibility and responsible leadership leads to
corporate leadership systems to facilitate competitive advantage..........................................6
3. Critically examine how CSR (Corporate Social Responsibility) delivers benefits to your
chosen organisation as well as to the wider community incorporating hospitality industry,
government, and civil society.................................................................................................9
4. Critically judge the benefits of social media and its related risks. How these risks could
affect your chosen organisation and analyse strategies for risk minimisation.....................11
CONCLUSION..............................................................................................................................13

INTRODUCTION
The Hospitality Industry is most developing sector and growing sector and become successful
industry day by day of any country. This hospitality industry helps in contributing economy of
a country to develop and grow. In this hospitality service there are various kinds of service is
involved like Hotel industry, Travel Industry and etc. this all we help in grow and develop the
country. The Goring Hotel is one Luxury and Royal hotel of UK and it is established in the year
of 2nd Mach 1910 in Belgravia, London,UK and Jeremy Owner is the owner of The Goring
Hotel. This report is based on how leadership style is important for an organization and how it
will impact on their business and it also includes that responsibility and responsible of
leadership in organization for competitive advantages in market. This report also includes that
how CSR ( Corporate Social Responsibility) is benefits for The Goring Hotel and how it is
communicating hospitality industry, government, and civil society. It also includes that how
social media give benefits to organization and risk factors involve in organization and how these
risk will affect The Goring Hotel and analyse and prepare strategies which will help to minimise
risk factor of organization due to Social Media (Guzzo, Abbott, and Madera, 2020).
MAIN BODY
1. Critically analyse appropriate leadership styles for your chosen hospitality organisation with
the justification of selection of leadership styles.
Leadership:
Leadership is very important aspect of any organization because leaders helps to develop and
grow their business in market. Leaders have to play various responsibility in organization like
they have to motivate their employees to work with more effective way so that they easily
enhance their profits of an organization, analyse risk factors and minimise that risk by preparing
strategies. Leaders have to examine all employees and skills so they know which employees is
suitable for which task so that they perform their task with more responsibility and effectively.
Leaders have to check performance of individual employees in organization. The employees who
perform their duties with responsibility then they must have to appreciate their works so they
highly motivated for their responsibility and they perform their task with more effectiveness and
employees who don't perform their duties with responsibility then leaders have to motivate those
employees so that they perform their task with more responsibility and this will enhance

performance level of employees and it will also impact on organization growth. This leadership
responsibility also have to play by The Goring Hotel London where leaders have to motivate
their employees and enhance performance of all employees and improve performance production
of organization. This very important that leaders have do their all duties with responsibility
because they help in grow and develop their business and in-order to generate profits (Ulker-
Demirel, and Ciftci, 2020).
Leadership Traits:
Leadership is not come with our born we have to learn and adopt the leadership skills which
help to become good leaders. For becoming a good leaders they have to learn new skills and
traits of leadership which help them to lead a group of employees in organization. There are
different types of Leadership Traits which are discussed below:
They Promote Compelling Vision: If they want to become good leaders then they must have
vision so that they become successful leaders. Leaders know how to plan, strategies and create
clear vision in reference to organization. This vision help employees to inspire their
responsibility. If Goring Hotel London leaders want become successful in organization then
leaders must have to set their vision so they know that what they are working and it inspire his
followers in organization.
They Admit Their Mistakes: Leaders are responsible for everything in organization and they
have to accountable for everything which is comes in under the leaders responsibility in
organization. If any thing done wrong by leaders then they have to accept their mistake so that
group members also feel motivated for their work in organization. The leaders Goring Hotel,
London done anything in organization then they don't suppose to give blame for their group
members it will demotivate employees confidence level. They just have to accept their mistake
so that employees also feel responsible for their task (Cunill, and et. al., 2019).
Different Leadership Styles:
There are many different leadership style which organization have to follow for their
development and growth of Goring Hotel London.
Strategic Leadership Style: In this styles leaders of Goring Hotel have to plan and prepare
strategy to make a better use of resource and it is important because various operational activity
is performed in organization.

Transformational Leadership: In this leaders perform their task with unique way which
influence other employees and motivate them to perform their task like leaders do. This will help
Goring Hotel to enhance their performance of employees and it will directly impact on
organization production.
Coach-Style Leadership: In this leaders have responsibility to examine all employees
performance and their skills and motivate and guide group of members to one direction so that
they achieve objectives of organization with given time frame with most effectiveness and
efficient way. This is leadership style follow by Goring Hotel, leaders in which they have to
support and guide their employees for their responsibility and direct them for common goals
(Bodkhe, and et. al., 2019).
Which leadership Style is best suitable for organization's:
In Goring Hotel, leaders must have to adopt Transformational and Strategic leadership style both
in a combination in organization because these both leadership style help management to
motivate their employees for their responsibility and enhance their work performance and this
will improve the performance of organization productivity and plan and prepare effective
strategy in organization for the competitive advantages in markets. This is best way to develop
their business and expand in market. It will enhance profit level of organization and able to
generate more revenue from business. This is a best way to compete the competitors in market
and it also helps in making a good decision-making for organization. This all duties and task
which assign to leaders have to perform carefully and with responsibility in organization.

2.Critically assess how organisational responsibility and responsible leadership leads to
corporate leadership systems to facilitate competitive advantage.
Corporate Responsibility
Corporate responsibilities could be determined expectations or responsibilities from a
corporate business in carrying out their business operations and activities. For instance, it
includes essential values contributed by a business organisation towards society, economy, and
environment. In addition to that, management representatives engaged in businesses are aimed at
consideration of suitable and appropriate strategies in order to contribute best of their efforts
towards completion of corporate responsibilities. The primary and major importance behind
consideration of corporate responsibility is to create an effective brand image among people in
society in order to attract them towards goods and services offered by that particular business
organisation (Lee, Lee, and Dopson, 2019).
 Strategic Responsibilities: It is referred to practice of strategic planning within a
business organisation in order to carry out business operations and activities in an
efficient manner. In order to be precise, employees engaged in respective business
organisation i.e., The Goring Hotel are determined at effective research in order to
acquire information which further influences their decision-making practices. Moreover,
it is inclusive of various different activities and practices including setting up of
objectives, executing strategies, monitoring of performance, etc. in order to contribute
corporate values.
 Economic Performance: The primary aim of respective business organisation lies in
meeting consumer demands by providing them with a platform serving quality hospitality
services. In order to be precise, it facilitates customers in consumption of hospitality
services including accommodation, F&B, lodging, etc. In addition to that, earning profit
out of these business operations and activities further influences growth and development
of overall economy in that particular economic nation. Moreover, effective investment
decisions are taken into consideration in order to ensure upright allocation of funds
available to respective business organisation. Therefore, all these practices and initiatives
further facilitate in contributing values towards betterment of that particular economic
nation.

 Social Performance: Society as well as people living in society are one of the major
element of each and every business organisation. For instance, initiatives and efforts
raised by business organisation are engaged in carrying out business operations and
activities in order to contribute maximum benefits towards society. In addition to that, it
also includes generating employment opportunities for people in society to earn a living
out of it. It allows respective business organisation to contribute values towards well-
being of society. Another major consideration of respective business organisation is to
develop a positive working environment for their employees in order to provide them
with suitable and appropriate working environment.
 Environmental Performance: It includes various values contributed by respective
business organisation including maintaining sustainability in environment, minimising
wastage of resources, optimum utilisation of resources, etc. In order to be precise, all
these initiatives facilitate respective business organisation in accomplishment of
corporate responsibilities towards environment. Moreover, consideration of environment
responsibilities of respective business organisation is above increasing profitability in
carrying out business operations and activities. It further considers recycling of resources
up-to maximum possible extent in order to ensure optimum utilisation of resources
(Pizam, and Tasci, 2019).
Corporate Leadership
Corporate leadership is basically referred to the practices and activities carried out by top
level executives of a business organisation in leading a group or team of employees engaged in
the particular business organisation. For instance, it is aimed at developing a positive and
productive working environment in a workplace with consideration of motivation and
encouraging employees in putting best of their efforts towards performing their assigned roles
and responsibilities. In addition to that, it includes governing and guiding workforce towards
achievement of organisational goals and objectives (Tosun, Sezgin, and Uray, 2022).
 Direction: The primary aim and goal of senior level management executives is to
provide direction to employees in order to enhance their efficiency and productivity in
carrying out business operations and activities. In order to be precise, it includes
strategies to be implemented in performing their determined roles in workplace with
initiating additional efforts towards betterment of their personal skills and abilities.

Management representatives engaged in The Goring Hotel are aimed at motivating their
workforce as well as encouraging them towards accomplishment of common goals and
objectives.
 Engagement: This has been considered as major consideration in respective business
organisation in order to maintain upright coordination and collaboration among
employees in workplace. For instance, it includes involving employees in decision-
making practices in order to get innovative and creative ideas from them according to
their roles and responsibilities. In order to ensure the same, Managers or leaders
considers group discussions as well as frequent meeting which allows them to
communicate with their employees in an efficient manner. Therefore, acknowledging
views and opinions of employees result in boosting up their morale which lead to
contribution of additional from them towards accomplishment of common goals and
objectives.
 Alignment: Alignment is basically referred to common goals and objectives of
employees behind initiation of efforts in workplace. In order to be precise, management
representatives in respective business organisation are aimed at regulating effective
communication with their employees in order to encourage them towards being oriented
at achievement of common or organisational goals. Moreover, the primary value
associated with organisational alignment lies in effective collaboration of employees
engaged in respective business organisation towards accomplishment of common goals
and objectives (Köseoglu, and et. al., 2019).
 Renewal: This aspect is focused at implementing change or renewal of existing strategies
in order to fill the gap between existing approach of business and dynamic changing
market. For instance, Managers of The Goring Hotel consider the aspect of renewal of
strategy in order to revise their existing strategies according to the needs and
requirements of that particular situation or scenario. In addition to that, it facilitates in
coping up with changes in the market as well as eliminating the chances of lacking
behind in market competition due to inability of adapting necessary changes. Therefore, it
contributes various additional values towards growth and development of respective
business organisation.

3. Critically examine how CSR (Corporate Social Responsibility) delivers benefits to your
chosen organisation as well as to the wider community incorporating hospitality industry,
government, and civil society.
Corporate Social Responsibility
It has been referred to general responsibility of a business organisation in contributing
values towards influencing a positive impact upon society. For instance, it includes various
activities and practices taken into consideration by respective business organisation in order to
contribute their efforts and values towards betterment of society. In addition to that, society has
expectations from a business organisation to promote values and morale of society with their
operations and activities which include purpose, business operations and activities, consumer-
oriented approach, etc. Furthermore, management representatives engaged in respective business
organisation considers the values of CSR in their strategic planning process in order to ensure
effective completion of the same. With the consideration of upright efforts towards fulfilment of
corporate social responsibility, a business organisation ensures increasing brand image among
customers in society (Ali, and et. al., 2019).
Benefits of CSR over The Goring Hotel
In current business environment, it is important for the business to use different concepts
and aspects of corporate social responsibility that provides benefits to various stakeholders of
organisation. It helps organisation to maintains its image in current market and attract number of
customers towards organisational products and services. There are various benefits of CSR
associated with respective business organisation which are as follows:
 Enhances brand recognition: With the initiation of positive efforts towards Corporate
social responsibility, it facilitates respective business organisation in increasing their
brand recognition among customers in society. In order to be precise, there has been a
increase in preference of people observed towards consideration of purchasing products
and services offered by businesses with upright corporate social responsibility. In
addition to that, it allows respective business organisation to attract additional customer
base towards their offerings in the market.
 Organisational growth: It influences growth of respective business organisation with
increasing sales of products and services offered to customers in order to meet their needs

and requirements. For instance, it provides benefits to company in increasing customers
base for their products and services.
 Customer loyalty: It strengthens the ability of respective business organisation in
retaining their existing customers base with consideration of suitable and appropriate
opportunities. In order to be precise, loyal customer base developed with consideration of
CSR for respective business organisation also strengthens organisational success and
growth.
 Creativity: It further contributes various values towards increasing creativity with
consideration of most suitable and appropriate strategies towards the same. For instance,
management representatives engaged in respective business organisation are aimed at
consideration of most suitable and appropriate strategies among various ideas and
opinions contributed by workforce engaged in that particular workplace. In addition to
that, it contributes respective business organisation by providing them with competitive
advantage as well as loyalty and profitability from the same (Busulwa, Pickering, and
Mao, 2022).
 Increasing employee satisfaction: With the accomplishment of desired goals and
objectives. For instance, it further facilitates in maintaining motivated and skilled
workforce in carrying out business operations and activities. A satisfied and experienced
workforce ensures effective as well as efficient completion of determined tasks and
activities.
 Benefits to government: There are various benefits of corporate social responsibility to
The Goring Hotel from the government side. Government is the most important
stakeholder of organisation so respected hotel is responsible to compile various policies
and strategies that are introduced by the government. The Goring Hotel provide taxes on
time as well as create employment for the society (Ali, Danish, and Asrar‐ul‐Haq, 2020).
So, government also support business to perform determined operations with greater
efficiency and effectiveness. taxes that are provided by the organisation used by the
government for the development of community. Implementation of different corporate
social responsibility reduces the level of government interferences in business operations
and process.

 Benefits to civil society: Implementation of different corporate social responsibility
enhance organisational image in the mind of customers. Civil society is the important
stakeholder of The Goring Hotel so hotel actions and strategies directly impact in the
well-being of society. The practices of CSR enable people of society to enhances their
living standard as well as it creates positive impact on the reputation of business in
competitive business environment and attract large number of visitors towards
organisational products and services (Adnan, Hay, and van Staden, 2018). Through
implementing CSR policies, hotel provide various employment opportunities and funds
to society.
 Hospitality industry: There are various benefits to the hospitality industry of
implementing different corporate social responsibility aspects. The Goring Hotel is the
organisation that operates its operations in hospitality industry so, there are various
responsibility of organisation that need to be fulfilled. Respected hotel is involved in
providing unique and innovative products to customers that maintains organisational
overall image and reputation in the minds of customers. As organisation adopts waste
management and other CSR polices that reduces the overall cost of organisation and
enable it attain higher productivity and performance objectives (Matten, and Moon,
2020). Hotel concentrates on providing better and supportive working conditions that
offer sufficient wages that run business operations in efficient manner.
4. Critically judge the benefits of social media and its related risks. How these risks could affect
your chosen organisation and analyse strategies for risk minimisation.
There are various changes in trends on hospitality industry and among these trend, social media
is also one of important trend. It is a tool that is increasingly used in today's time and helps to
attract number of people in organisation. There are numbers of users who are increasingly using
social media platform. Effective use of this tool in hospitality business provide them opportunity
to attract numbers of customers towards them as it allow business to interact with new people
and increasing awareness among these people. There are different benefits, The Goring Hotel
will get on basis of these tools which are mentioned below:
Attract customers: It is one of tool which allow business to attract numbers of customers. It
provide opportunity to The Goring Hotel for increasing awareness of products and service
among customers by uploading about their hotel, its service to customers. It is also create

positive image of company in minds of customers and allow them to inform to existing
customers and also to bring new customers to organisation.
Helps to conduct research: It is important as it helps them to carry out research in market. It
allows business to get different type of customer’s data which allow managers of The Goring
Hotel to understand likes and dislikes of customers. It also allows customers to give feedback
through commenting on service of company which allow them to understand where company
needs to improve their service.
Increase revenue: Social media increase awareness of offering of The Goring Hotel among its
customers. It allows them to increase number of customers in their organisation and also allow
them for purpose increasing numbers of customers for business.
Develop brand: Different types of social media tool helps business to increase awareness and
also to increase reach of products and service of company. It is also important for business to
develop brand of company more strong by making customer familiar with offering of company.
Risk associated with use of social media:
There are different types of risk occurred in business with use of social media in business. These
tools provide opportunity but at dame time threat for business (Bavik,2019). This risk related to
use of social media in business of The Goring Hotel is mentioned below:
Reputation loss: Use of social media in business can create impact over image of The Goring
Hotel in market as any wrong post or comment by organisation can crate negative impact over
image of company. It takes years for company to build positive image in minds of customers but
any wrong step can harm reputation of company in market.
Data breaching: Data breaching is another threat for The Goring Hotel that will ruin image of
company and can occur due to use of social media. There are various hackers are there on social
media platform which can hack account of company and can also misuse it. There are different
competitors in large who can get advantage of this situation.
Compliance violations: There are different types of risk occur with use of social media as
communication of information and data that violate applicant of laws and regulation. It creates
employment issues in business related to copyright, data security issues.
Effect of risk on business: There are various risks are present in the business that can create
negative impact on the business operations and efficiency. In ca be happened that all information
and data related to business can be leaked to competitors that affect business performance

negatively. It creates risk for the image of organisation in the mind of customers. All these risk
factors reduce organisational marketing opportunity in the market as well as impact on the
efficiency of business expand operations in new market sector.
Strategies to minimise risk:
It is important for The Goring Hotel to develop effective strategies with the objective of
minimizing risk that create threat for organisation. Some strategies are mentioned below:
Provide training to staff: It is important for The Goring Hotel to provide effective and
systematic training to staff members that enable them to handle all situations properly that are
raised due to the social media platforms. It enables staff members to protect organisational data
from third party as well as use different tools of social media to attain determined goals and
objectives in appropriate manner.
Create social media policy: It is important for The Goring Hotel implement different social
media policies and practices in best possible manner that enable business to avoid risk and run
business operations in efficient manner (Weerakit, and Beeton, 2018). It enables business to
understand the and protect business from security threat. It is essential for the hotel to develop
clear guideline and regulations with the objective of controlling different social media activities
of business appropriate manner.
Implementing latest technology and update existing: It is important for The Goring Hotel to
execute latest and innovative technologies as well as update it on regular manner in order to
reduce the threat that raised due to social media. The Goring Hotel has specific department that
look all these social media activities of organisation and concentrate on update social media
application on regular bases to reduce the impact of bugs and help business to gain competitive
advantages.
CONCLUSION
As per the above report, it can be concluded that hospitality industry plays important role in
the improving the conditions of economy and GDP rate. It is important for the organisations to
provide innovative and unique products and services to customers that maintains organisational
differentiated image in the minds of customers. There are different types of leadership that are
used by the organisation in order to influence and lead team members to accomplish determined
task in appropriate manner. Organisation need to adopt appropriate leadership style to run
business operations in best possible manner. In current business environment, CSR is the

emerging trend that needs to be adopted by the hospitality industry to fulfil its responsibility
towards environment and society. Business gain various advantages through implementing
corporate social responsibility that enhances organisational contribution towards community,
industry government as well as society. In hospitality industry, different platform of social media
tools are used with the objective of gaining higher customer base and spread awareness regarding
business product and services.
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Books and Journals