Assessing the External Environment of the Hospitality Organization in the UK

Hospitality

Table of Contents
INTRODUCTION................................................................................................................................3
TASK 1 ................................................................................................................................................3
Assess the current external environment which hospitality organisation is currently operating
within UK........................................................................................................................................3
TASK 2 ................................................................................................................................................7
Identify a solution to one specific barrier or challenge the hospitality organisation currently face 7
CONCLUSION....................................................................................................................................8
REFERENCES.....................................................................................................................................9
Books & Journal:.............................................................................................................................9

INTRODUCTION
Market is becoming wider and broader which is giving rise to competition at rapid scale.
Hospitality sector is changing with entry of new businesses and evolving with time period.
(Papargyropoulou, 2016). Premier Inn, the largest hotel chain headquartered in UK. The hotel is
located at various locations and is owned by White bread. This report comprises of external factors,
recommendations and challenges. Business environment is necessary to be analysed within the
business so that so that strategies are carried out in proper manner. The firm also focuses on these
environmental factors through which they are able to achieve goals and objectives without facing
any problem or issues. The report gives a brief information about the factors affecting business and
challenges faced by them in current situation. Market research is required for and done before
implementing the framework.
TASK 1
Assess the current external environment which hospitality organisation is currently operating within
UK
Hospitality organisations are rapidly increasing & it is becoming difficult to operate business
in smooth manner. By examining environment properly, firm is able to make decision in most
efficient way. In relevance with Premier Inn, which is they have affected by external environment
at depth which is also distracting them from their core activities. In UK, major development of
economy is because of increasing rising of hospitality sector as they give rise to tourist and leisure
at wider scale. So, to determine or analyse the external environment the chosen entity uses PESTEL
Analysis. In this sector, it is crucial to be aware about such elements so that everything is carried
out in appropriate manner.
PESTEL Analysis-
It is a marketing tool used by organisations to examine and analyse external factors within
the market that have impact on enterprise business operations or functions (Boasson, 2016). It is
time consuming process but is to be carried out in most effective manner so that strategies or tactics
are implemented accordingly. In relation with selected entity, they use this after properly scanning
the environment. By using this framework, it is easier to do planning, implementation for further
processes.
To implement this, a deep level of market research is required to gain correct information. This
includes several components or say factors which are discussed below-
Political factor- These are defined as intensity of government to involve or inter fare within
the economy. It is essential for firm to focus on such factors so that activities and functions are
carried out with proper considerations. In context with Premier Inn, they employee 2.3 million