Hospitality and Venue Management for Musical Festival at Westfield London

HOSPITALITY AND
VENEUE MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Logistical and technical challenges.............................................................................................3
Audience profiles and target markets..........................................................................................4
Health and safety/ risk assessment...............................................................................................4
Financial management, funding and budget sheets ...................................................................5
Staff training, outsourcing skills and services ............................................................................6
Supplier Relationship Management (SPR) and managing contractors
......................................................................................................................................................6
Frameworks for sustainable practices
......................................................................................................................................................7
Balancing between stakeholders in relation to the event and the venue still being
able to operate
......................................................................................................................................................8
Detail on managing pricing and meeting changing economic environment (C19)
......................................................................................................................................................8
Evaluation strategy.......................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Hospitality management is the career path that is associated with the hotels and resorts
and also related to providing services to the guests. The professional also manage the teams that
include the staff, housekeeping and sales. Event management is the application of project
management for the creation and development of events on large scale (Li, and Singal, 2019). It
includes the studying of the brand name, evaluating the target audience, defining the concept of
the event and involves planning and coordinating before organizing the event. The report is
based on the Musical Festival event which is to be held at Westfield , London and reflects the
role of the technical challenges, audience profile , health and safety assessment , funding and
budget sheets , training to the staff, supplier relationship (Ziyadin, and et.al, 2019). The report
also highlights the framework for sustainable practices , details regrading the managing and
pricing In order to meet the environmental changes and evaluation strategy.
MAIN BODY
Logistical and technical challenges
Event management is the unique form of tourist attraction which can be in the festival
events organized at local or international level. While organize any event , the event manager
has to consider various areas when organize the event. The manger have to evaluate every area
and consider each factor when organizing the music festival event. Various challenges is faced
by the organizer while organizing the music event festival In London. Many times it happens
when the huge music systems are carried during the transport which can cause damage to the
products and the organizer suffer losses so it is important that all the equipments should be
insured in case of damage occurs (Bukovska, and et.al, 2021). The event management company
has to comply with the obligations of the contract and follow all the rules and regulations of the
contract in order to avoid any conflict which can arise when organizing the event. The event
management company should ensure that all the rules and regulations are complied in order to
run the music festival successfully. Apart from this there are various technical challenges related
to the IT department which be a problem for the company. The lights and design of the venue
attracts large number of people and also enhance the music festival event(Yung, and Khoo-
Lattimore, 2019). The lights and design should be properly managed by the department In case

of any default which can be repaired immediately without any delay. It is necessary for the event
organizer to manage these challenges in order to run the Music festival event successfully.
Audience profiles and target markets
Target market is defined as the identification of the segment of people interested in
attending the event. The success of the event depend upon the marketing strategies used to target
the audience. The common event marketing features are applied while organizing the Music
festival event at London is the Age, gender , location , ethnic background, religious belief. Target
market aims to attract the number of people attending the event. Key audiences are the people
who are influenced by the event (Wang, and Jin, 2019). Market segmentation is based on the
socio-demographic , economic and geographic. The major target audience are the sponsorship,
endorsement and branded products and also the new marketing strategies that is digital and
social media marketing. It has been observed that there has been increase in the number of
attendees for music festival in 34%.
Before conducting the music festival event it is important to target the audience and
decide the type of people attending the event which is based on age , gender and location. If the
event manager target the audience associated with the age , gender, income level will help the
company to identify and plan their strategies in order to run the event successful and also to
attract large number of audience to attend the music festival event (Madray, 2020). Targeting
the right audience will help in planning the themes and strategies in order to attract the large
number of audience.
By determining the correct target market helps the event management company to plan
accordingly and stand as a tuff competition in the market. The event organized should be
according to the preferences of the audience and also to attract large number of people to the
event. In order to execute the event successfully, the company has to target the right audience in
order to attract large number of people.
Health and safety/ risk assessment
Health and safety of the people and audience is the major concern while planning for the
event. The event management company should ensure that laws and safety laws are followed
strictly. The laws include the Health and Safety at work act and Noise at work regulation act
should be followed. The event management company has to take due consideration for how the
audience will access the entry and exit of the venue (Still, and et.al, 2020). When the audience