Essay on Hotels and Hospitality Management

Running head: HOTEL AND HOSPITALITY MANAGEMENT
Resort Sustainability
Name of the student
Name of the university
Author Note:

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Introduction
Sustainability is becoming increasingly important in the modern world both
environmentally and on the basis of market competition. The modern business
organizations are in a mad race to survive in the market as every now and then new
competitors are increasing which are destabilizing the strategies of the older
businesses. On the other hand the rise in the global pollution level is a huge concern for
the hotel and hospital industry (Eclathotels.com). Apart from the concern of the hotels
the concern of the travelers is one of the most notable facts. Most of the travelers are
now opting for an eco friendly tourism to make sure that they leave a positive impact on
the environment. The advent of internet technologies has facilitated the travelers to
search for greener hotels and resorts in the places they travel and also opt for
environment friendly products and services that have a very least impact on the
environment. China has been the frontrunner in the use of eco friendly technologies in
every aspect of life. The country’s infrastructure, roads, vehicles and other necessities
have all been based on green technologies which have helped it to be a frontrunner in
Asia Pacific zone in the adoption of green technologies (Weaver et al. 2016).
Hotel Eclat, Beijing is one of the few such hotels that have a green presence
across the country (Eclathotels.com). The hotel had a different story even a few years
back when sustainability was a alien term to the hotel. An annual review check up by
the government in the year 2008 found the hotel to be breaching the codes of conducts
and was flouting environmental sustainability measures seriously. The government
authorities threatened dire consequences on the above and gave a time period of 6
months to put all things in place. The change in the hotel’s policy in the coming years
would be studied effectively in the following essay.
Development of Hotel Industry in China
China is one of the fastest growing economies of the world and is one of the
powerhouses of Asia (Horng et al. 2017). The tourism sector of China has a great
prospect in the present as well as the future of the country. The reform and the open
door policy of the Government of China have helped to usher in a new revolution in the

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country. The inbound, outbound and domestic tourism has been on a rise in the
mentioned Asian country for the past decade. The international and also the local hotel
chains are on a enlarging spree. All the large hotels in and around China are executing
large scale development plans to expand its business to o0ther regions and provinces
of China. Apart from tourism there has been a gradual increase in business travels in
China. This arises the need for more and more hotel s and accommodation rooms. A
report as of 2014 claims that around 3 million rooms are present in the country with a
stable hotel numbers of around 12,000. The study has also estimated a huge jump in
the inbound tourism of the country and by 2025 there would be at least 6.1 million hotel
rooms which would out jump USA to be having the largest number of hotel rooms in the
world.
Technology in the Hotels
Technology plays a vital role in the development of a sustainable strategy that
helps to drive towards a secured future for the hotels. The contemporary hotels must
integrate and implement the most advanced technological features in the Hotels to
maintain a competitive advantage in the market. The hotels have integrated the Smart
travel technology in their systems to manage the travel and stay of the tourists in their
hotels. The following technology is based on the integration of the information and the
communication technologies to meet the personal needs of the customers who resides
in these hotels (Horng et al. 2017).
Hotel Eclat has integrated the Smart travel technology in their system to provide
luxury hospitality services to their customers. Earlier the hotel used a traditional system
which was not in lines with the modern technology. The management of the hotel
decided to change the system to make it more attractive and customer friendly in
nature. The cloud technology used by the particular system has been effective to
provide a proper physical infrastructure, best services and other related services to the
main system of the organization. 95% of the bookings of Hotel Eclat in Beijing are
completed by mobile app bookings that are much faster than the traditional internet
bookings involving the desktops. The mentioned hotel of Beijing also provides their
customers with free internet services and Wi-Fi services in the room which acts as

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another luxury service. China has thus been able to restructure its traditional hotel
industry to the most contemporary and advanced sector with a proper sustainable
development plan (Moscardo 2017).
Findings and Analysis
Sustainable Development was adapted as an integral part of the strategy of
China. The development of a country is not limited to its growth and the development of
the country’s sustainability is not stalled just after a few years (Robbins and Gaczorek
2015). The more is the growth of the development process the more is the increase in
the sustainability. The government of China has set out some strict guidelines for
developing the sustainability of the country (Legrand Sloan and Chen 2016). The
government has ensured to attain sustainability in such a way that it can have an
environmental protection law to save the environment. Such measures can be beneficial
both for the growth of the Chinese economy as well as help to protect the environment
of the country. Therefore it can be said that sustainable development can have a large
number of benefits for the growth of the country. The technological innovations have
been regarded as one of the important drivers for the business organizations to sustain
competitive advantages in the existing businesses and also to explore new business
opportunities (Chong and Ricaurte 2015). Each and every modern business
organizations are pushing for the induction of new technology that helps it to attain an
unique business advantage in the market. Considering the case of the hotel industry, an
advanced database system will surely help the particular hotel to stand out tall above
the rest hotels in the market.
The biggest push for modernization by the management of the different hotels is
the want for new and green technologies that would be helpful for both the increase in
the revenue of the hotels as well as to ensure the creation of a clean and green
environment free from pollution. Green technology involved in the conservation of
energy, protection of the environment, and other green energy and other fields are the
modern forms of energy being adapted by the government to make China a green
country (Kasim et al. 2014). Experts believe that green technology is a game changer in
the modern world as because it holds the key to the sustainability of the organizations.

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The end of the fossil fuels will be triggering a mad rush by these organizations for
adapting this technology to survive in the future and thus increasing the demand for this
alternative source of energy (Hall et al. 2016).
The Chinese state council, an independent body under the Government of China
has developed a sustainable development strategy for the business organizations to
adapt in their organizational structure (Kasim et al. 2014). The hotels of China
especially the luxury and semi luxury hotels of China have been extra cautious of the
following policies and have ensured to comply with all the rules and policies of the
government (Gardetti and Torres 2015). The policies has separate provisions that
addresses different issues related to the hotels like consumer operations, environment
protection, health security of the visitors, toilet and laundry services, room services and
many more as such (Chong and Ricaurte 2015). The successful implementation of the
Chinese green hotel standard has been one of the best in the business as because the
following policies integrates the operations of the hotel with the practical and feasible
options of the organization and strengthens the work of the environmental management
in the hotels of the country (Ricaurte 2014). The formulation, establishment,
implementation and maintenance of the green hotel standards by the different hotels
and resorts in the mentioned Asian country can be believed to be a sustainable
development process. Due to the development of the technology for the protection of
the environment the continuous process of acknowledging the environmental protection
act and the strengthening of the management of the hotels has helped to improve the
environmental achievements of the country.
Site Investigation and Analysis
Hotel Eclat is housed in the business district of Beijing, Parkview Green and is a
marvel in itself. The outside architecture is that of a glass pyramid which adds a
marvelous view (Chong and Ricaurte 2015). A five star hotel having a great review from
the customers. The hotel has a exquisite private collection of arts that have works by
Salvador Dali, Zeng Fangzi and Andy Warhol. The hotel is famous for its high end
luxury suites that have private terraces and pools for the ultimate pleasure of the
customers (Hall et al. 2016). The hotel has an efficient smart technology to manage the

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daily activities and keep a database of both the customers and the employees of the
organization (Dev Hamilton and Rust 2017). The exclusive view that the hotel offers is a
huge strategic advantage for the hotel in maintain a sustainable future. The following
hotel has an infrastructural tie up with one of the largest technology companies of China
(Noordzy et al. 2016). The company provides technological back up to the organization
that helps the hotel to maintain a perfect CSR system in the hotel. The check in and the
check out systems of the organization are all managed automatically vi smart cards that
are provided to the customers once they check in the hotel. All the different tasks of the
hotel are mostly managed automatically (Legrand Sloan and Chen 2016).
Figure 1- Capturing the Attention of the VIP’s
Source- (Chen Huang and Bao 2016)

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Figure 2- Welcoming VIP’s
Source- (Bruns-Smith et al. 2015)
As mentioned earlier Hotel Eclat in contrast to the traditional systems uses smart
cards to provide all the different services to the people visiting their hotel. This helps the
hotel to outclass the other hotels in the business and enjoys a competitive advantage in
the market. When the VIP guests drives into the parking lots of the hotel the check in
process gets activated. The guests receive soothing welcome messages when they
arrive in the hotel (Cherapanukorn and Focken 2014). All the details regarding the
person are shown to the person as the database is already prepared automatically by
the system software of the organization. Earlier the employees of the hotels were too
much reluctant or casual to do such specific jobs like greeting the people or making
them feel comfortable. The employees of the hotels in contrast to the earlier times have
also been modernized and trained to adapt with latest technologies. In sharp contrast to
their earlier dull appearance and efficiency they are equipped with the latest devices
and thus the arrival of the different customers as well as the VIP’s are informed to them
via messages. The employees get to work just after they receive such messages
(Chong and Ricaurte 2015). The mentioned hotel also uses radio technologies for
effective communication with the employees of the organization to make sure that the

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work efficiency is maintained by the employees of the hotel. The employees are also
provided with tablet PC’s that helps to effectively manage the check in and checkout
systems and makes sure that all such works are done lest paper. The reviews provided
by the customers have mentioned that this type of advanced system has been useful for
them as it saves time and helps the business travelers to effectively manage their visits.
There are often some problems with new customers who are new to the automated
system as they find it hard to change to such drastic advancements in knowledge. One
of the most prominent features of the hotel is the Intelligent Navigation System that
guides the customers to their rooms. There are guiding lights at each floor and the lifts
that helps the customer to easily find out their rooms. The following steps help to save
the human resource of the hotel as the works are done automatically. The room lights,
AC’s and other electric appliances are turned on automatically once the smart card is
swipe, this is a huge advantage for the tired customers as they can go off to bed easily
after they enter the room without manually turning on the lights and AC’s (Gardetti and
Torres 2015).
These facilities provided by the hotel sums up to be huge competitive
advantages for the hotel and ensure the longevity of the hotel in the high pressure
market where survival is one of the biggest issues (Chong and Ricaurte 2015).
Issues affecting the Hospitality
1. Water Usage- Water usage is one of the most important factors that hampers
the growth of the hotel industry. Wastage of water through showers, pools,
washing and some other causes unnecessary problems and often the hotels
have to bear the cost of extra water bought from the authorities (Song and Zhang
2014).
2. Food Waste- In large hotels food is often a cause of concern. The foods which
are in use for a number of days are thrown away as a waste item. These create
pollution and increase the demand for producing more food (Chong and Ricaurte
2015).
3. Pollution- The hotels are responsible for spreading a high volume of pollution in
the atmosphere. The high outputs of oil, natural gas, gasoline and coal. The

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amount of pollution spread from different types of transportation used by the
hotels to entertain the tourists is also one of the main factors that cause pollution.
4. Garbage- Garbage is one of the biggest menaces that threaten to destabilize the
environmental sustainability of the hotel. A lot of garbage is generated from
different sources of the hotel. The management of the organization must get rid
of the waste and recycle some for future uses.
Recommendations
1. The management of the hotel must make it sure to include the filter changes,
refrigerator coil cleaning, water leak checks and other regular checkups of the
different machineries and equipments of the organization.
2. The energy used by the hotel must be monitored through special devices and
tracking systems. This helps to reduce waste and remove the fear of wasting
materials.
3. A water and energy audit must be carried out by the management of Hotel
Eclat.
4. The mentioned hotel in Beijing has two restaurants which can be easily
confirmed into a organic garden to provide the customers with a beautiful view
of the organization.
5. As mentioned earlier proper action must be taken to reduce food waste, water
waste and the waste of precious energy.
6. The guests must be provided with the best rooms and best quality services
7. Cheap rates can be provided to sustainable organizations for conduction of
meetings and weeklong conferences (Robbins and Gaczorek 2015).
8. Providing recycles beans and waste beans can be helpful to manage and
recycle the wastes of the organization.
9. Waste water and rainwater tanks and the systems must be there to make sure
not a single drop of water is wasted (Chong and Ricaurte 2015).

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Conclusion
The main aim of the particular report was to show the different features of
sustainability of the hotels in China. The report has been successful in using all the
main topics that are related with the following and have been discussed through a
critical analysis. The thorough analysis of the project will help the readers to figure out
the exact need of the sustainability of the hotels and the process by which it is achieved.
The readers can get the idea that the new Hotel Eclat is in sharp contrast with the
earlier version of the hotel and is one of the most technologically sound hotels of China.
The contrasting features of the hotel is a sharp but strong message to the regional as
well as the international hotels for adapting a sustainable modernization that will help
the hotel survive in the future.

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