Hotel and Hospitality Management: A Study on AccorHotels' Brands Ibis Budget and Raffles

Running head: HOTEL AND HOSPITALITY MANAGEMENT
Hotel and Hospital Management
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Table of Contents
Discussion..................................................................................................................................2
Key features of Ibis budget and Raffles.................................................................................4
Difference between the two brands........................................................................................5
Role of the room division department....................................................................................6
Relationship between front office and other departments......................................................6
Front office operations of Raffles and Ibis budget.................................................................7
Conclusion..................................................................................................................................9
References................................................................................................................................10

3HOTEL AND HOSPITALITY MANAGEMENT
Introduction
Hotel industry is one of the most important sectors in modern days (Benavides-
Velasco, Quintana-García & Marchante-Lara, 2014). People travel from hotel to hotel for a
variety of reasons requiring for different facilities and luxury that meet their needs as well as
are budget-friendly. In current days, numerous hotel organizations have diversified portfolio
to target specific customer market. They have developed varieties of structures and
operations that align to every brand’s purpose and that clearly signify the difference between
each brand. However, the front desk department and the room division department of the
hotel play a vital role in the success of each hotel and its operations. The quality of service
and the guest satisfaction as well differs according to the efficiency of these two. This report
will shed light on the various activities and role of the front desk and the room division
departments. Further, it will elaborate on the services that differentiate a luxury brand and a
budget brand.
Discussion
1. Background of AccorHotels and their brands
AccorHotels was established in the year 1967 by Gerard Pelisson and Dubrule. It was
the time when no one in France believed the in the hotel business model. By their creativity
and effectiveness, they both pushed the boundaries ever further and the result is unknown to
none. AccorHotels is their dream of hospitality and it is interesting to pay proper attention to
how AccorHotels has so successfully emerged over the years. They have 4,200 hotels in 95
different countries with about 2, 50,000 hospitality experts of AccorHotels who shares the
same passion and take care of billions of guests internationally. They have a list of over 20
brands to meet the desires of their guest, ranging from the luxury like Raffles and Banyan
Tree to economy like Ibis, Mama and Novotel. If someone goes through its official website,