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Blackfield Hawaii Restaurant Marketing Plan

   

Added on  2020-03-13

10 Pages2417 Words45 Views
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Hotel & Hospitality Management1
Blackfield Hawaii Restaurant Marketing Plan_1

Table of ContentsIntroduction......................................................................................................................................3Target Markets.................................................................................................................................4Restaurant Concept..........................................................................................................................5Marketing Strategies........................................................................................................................6Conclusion.......................................................................................................................................9References......................................................................................................................................102
Blackfield Hawaii Restaurant Marketing Plan_2

IntroductionThe management of Blackfield Hawaii Corporation has encountered with a verdict concerningthe most suitable type of restaurant for its resort growth. This study will be prepared to design arestaurant that would assist the Blackfield Hawaii Corporation in order to appeal to theircustomers. The report will present three potential target markets with the moralities of marketdivision and current investigation of tourists to Hawaii. It will also present what type ofrestaurant would be appropriate to the Blackfield Hawaii Corporation in order to build forrestaurant development. In addition to this, the report will also present the marketing strategiesfor the restaurant concept and will also outline the approach of pricing, promotional anddistributional strategies.3
Blackfield Hawaii Restaurant Marketing Plan_3

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