Reflective Journal on Assessment 3

Running head: HOTEL & HOSPITALITY MANAGEMENT
Hotel & Hospitality Management

HOTEL & HOSPITALITY MANAGEMENT 2
Reflective journal on assessment 3
I have worked as an Assistant General Manager (AGM) is Regent Park Resort. In this
organization, I have developed my understanding regarding different aspects such as the
competitive environment of services, competitive service strategies, Porter's five force analysis,
SWOT analysis, and customer selection criteria. During my working tenure in Regent Park, I
applied Porter’s Five Forces Model to indentify the various threats which were being faced by
the company and through such application it was identified that the threat of new entry is high
due to lodging brings in innovation.
It was also observed that Regent Park Resort operates its business in highly competitive lodging
industry. It was also identified that suppliers available in the dominant position could reduce the
margin so that Regent park resort can get the products at lower costs from the marketplace
(Bhavani, 2013). I could also realise that the Regent Resort always makes efforts to create a
significant market share for its own. Further, it was also observed that the threat of substitute for
Regent Resort is high.
During my work tenure I have gained remarkable experience about the organisational
management and the impact of industry’s environment to which it belongs. This experience will
certainly help me to manage my work in future when I would be working for any corporate body.
From module 3, I have enhanced my learning that there are different competitive services
strategies such as cost leadership, differentiation, and focus. In cost leadership strategies, I have
focused on some aspects like seeking-out low-cost customers, and standardized customer
service, and declining network costs (Gürlek, & Tuna, 2018). In differentiation, I have increased
my knowledge regarding some factors such as declining the personal element in service delivery,