Hotel & Hospitality Management: Recent Market Conditions, Capital Cost Determination, Sustainability Recommendations, and Implementation Planning

Running head: HOTEL & HOSPITALITY MANAGEMENT
HOTEL & HOSPITALITY MANAGEMENT
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2HOTEL & HOSPITALITY MANAGEMENT
Table of Contents
1. Recent market conditions.......................................................................................................3
2. Determination of the appropriate capital cost of the project..................................................4
3. Sustainability Recommendations...........................................................................................5
3.1 The Toronto Facility.........................................................................................................5
3.2 The Vancouver Facility....................................................................................................5
4. Implementation Planning.......................................................................................................5
Reference List............................................................................................................................7
Appendix 1: Projected Sales plan for the Toronto facility.........................................................8

3HOTEL & HOSPITALITY MANAGEMENT
1. Recent market conditions
The market demographics of the Canadian restaurant are changing rampantly. Eating
out have been an accepted trend in the country. The change in the diet plans and the
fascinations for vegan food which have plant based ingredients are being particularly
favoured by the Canadian people. The mix of restaurant menus offering food of various
ethnicities have been in vogue among the Canadians. As an outcome, the spending on eating
out the Canadian working Class have increased by 30% (Erdem & Jiang, 2016). The
Canadian community have become more professional and their lifestyle have become faster
paced and as an outcome, the food vending services like Door Dash, Uber Eats and Skip the
Dish. Of all these companies operating in the business domain, the market acquisition rate of
Uber Eats is the greatest. They have been the frontline food delivering company in the
regions like Calgary, Toronto, and Montreal, Quebec and so on. The online food industry
worth Canadian Dollar $ 13.5 million is going to provide more sumptuous opportunities to
the new market entrepreneurs by offering them a large target market and greater customer
base.
However Macro analysis of the Restaurant industry of the Canadian restaurant sector
suggest that poignant issues like short of culinary labours and service labourers have stormed
the market. Another major issue is that the lack of rainfall have resulted in curtailed
productivity in of the vegetables. The variety of vegetables in the Canadian cities mainly
comes form the southern US states. The shortage of supply have led to the rise of prices by 4
to 6%. According to the opinion of van der Rest et al. (2018), the prices of the vegan dishes
can rise about 5 to 10% as an impact of this market outcomes. Lastly the restaurant business
have accepted about a 25% increased customer base since 2016 (Deery & Jago, 2015) . That
is why the current labour force in the restaurant business is falling short to manage the 10
million extra regular basis customers that have been incorporated in the sector. Undoubtedly,