A Comparison of Marketing Methods of Multinational Hotel Chains

Title A comparison of
the marketing methods
of multinational hotel
chains

Table of Contents
INTRODUCTION................................................................................................................................3
TASK....................................................................................................................................................3
CONCLUSION....................................................................................................................................5
REFERENCES.....................................................................................................................................6

INTRODUCTION
Marketing is basically refers to the procedure of exploring, designing, creating, and
delivering the products and the services to the targeted audience in order to satisfy the wants and the
needs of the customers. The procedure of marketing include selecting the appropriate target
audience, choosing definite themes, advertising campaigns, designing of the product, packaging
design to attract the purchaser and so on. this respective report is aimed on two companies, the first
one is Marriott Hotels which is basically a multinational company which offers the hotels as well
as the resorts. Which was founded in 1927 in Washington by J. Willard Marriott and Alice Marriott.
They serve worldwide at approx 665 locations and their main headquarters are located in Bethesda
Maryland. The other one is the Premier Inn. Which is one the UK's largest hotel brand. Their hotels
are situated in different places like city centres, airports etc. it was founded in 1987 by Whitbread.
They serve in various countries like united kingdom, Qatar, Germany, and many more (Ali, and
Anwar, 2021). The following report is a discussion which is going to include the comparison
between the marketing strategies of both the companies and what sort of green message they are
providing to the environment.
TASK
Market choice is basically a market selection process in which an organization decides
which market to invest in and pursue. One of the most important things companies need to consider
that while choosing a marketplace, there is how much growth of the potential market. The
management of the Marriott Hotel belongs to a hotel and tourism industry that have their hotels and
resorts in various regions of the world. The company focused on foremost of the market by offering
the finest quality of commodities and services to its customers. A devoted group has been developed
within the organization to give their views on the various aspects in the organization that help to
meet the needs of both the guest and the company itself. Recently, a marketing method in the print
media has been utilised by the Marriott Company to sponsor their brand in the marketplace. They
advertise with the help of the press, voyage and hospitality magazines, leaflets and flyers. But in
this day and age, each company is promoting their brand with digital PR memes and digital
promotion strategies (Kingsnorth, 2022). The company has rented a specialized team to prep an
eye-catching content for its social media platform to catch the attention of more and more
customers. On the other hand, premier inn also focuses on providing tremendous and class services
to its customers. Recently, premier inn company uses telemarketing and vocal marketing method,
where it attracts the buyer with cold calling and SMS. This is measured as one of the most tricky
and helpful traditional marketing methods. By using telemarketing methods, the conversion
achievement rate compared to cold calling for the company is only 5-10%. In modern times, video