Hotel Sales and Marketing- Langham International Hotel
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Added on 2020-02-24
Hotel Sales and Marketing- Langham International Hotel
Added on 2020-02-24
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Running Head: Hotel sales and marketing LANGHAM INTERNATIONAL HOTELHotel sales and marketing
Hotel sales and marketing 1Executive SummaryLangham international hotel is a chain of five-star hotels and it is situated in almost all parts of the globe. As per this scenario, Langham hotel is situated in the Auckland City Centre which is known as the center of location in New Zealand. This country has set up a unique organization which officially approves the quality served by the business organizations. Approval of Qualmark provides the trust to the customers, especially to the tourists. Due to lack of information, tourists may get fooled by any tour operator. So, to avoid these kinds of situations, New Zealand government has introduced Qualmark organization which works in the interest of the tourists and the people to get the adequate value of products and services for which they pay. Under this report, Langham hotel is registered under the rating of five stars hotels as well as withthe Qualmark assurance. Its competitors i.e. Starwood and Windham are planning to get registered in the same category. This could create the challenging situation for the Langham international hotel. For reducing the effect of these challenges, marketing manager of the organization has been asked to develop service marketing plan so that adequate position in the hotel industry could be maintained. With the entrance of other organizations in the hotel industry, existing organization i.e. Langham group of hotels may face competition. Hence, to avoid these kinds of challenges, appropriate strategies and analysis of the organization will be performed under this report in order to increase the efficiency of the organization as well as to attain desired goals.
Hotel sales and marketing 2Table of ContentsIntroduction......................................................................................................................................3Current Operating System of Langham International Hotel............................................................4Marketing Mix Strategy...................................................................................................................5Product.........................................................................................................................................5Place.............................................................................................................................................5Price.............................................................................................................................................5Promotion.....................................................................................................................................6People...........................................................................................................................................6Processes......................................................................................................................................6Physical Evidence........................................................................................................................6Conclusion.......................................................................................................................................7References........................................................................................................................................8
Hotel sales and marketing 3IntroductionLangham hotel was first built in between 1863 and 1865 in England by John Giles. This was the first traditional cum luxury hotel of England and today it is known as the Langham Hotels. This hotel has set up its outlets in various places across the globe and all these are performing well. This hotel has set up its image in various parts of the world. Most successful places for this hotel are the East Asia, the Caribbean, the Middle East and the Southeast Asia. One of the outlets of Langham hotel is also situated in the Auckland city of New Zealand. Setting hotel business in New Zealand is not a difficult task but to gain the goodwill in the same industry is the bit difficult. Qualmark is the official New Zealand’s agency which provides the assurance to the tourists in regards to the quality, luxury, and the trust. Under this agency, any business could be registered through fulfilling all the requirements of the agency. It helps the tourists to build the trust of the hotels and other organizations and Langham is one of those enterprises which are registered under Qualmark agency of the New Zealand. This scenario explains that various competitors of Langham hotel such as Windham and Starwood are also planning to build a five-star rating Qualmark rated hotel in the Auckland city center. Hence, to maintain the effective image in the hotel industry, Langham hotel has asked its marketing managers to develop certain adequate strategies to compete with the organization as well as to maintain their effective image in the hotel industry.
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