Organisational Structure and Business Environment Analysis of Hotel Travelodge

Hotel Travelodge

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Organisational structure...................................................................................................................3
Advantages...................................................................................................................................4
Disadvantages..............................................................................................................................5
Business environment analysis........................................................................................................5
SWOT Analysis...........................................................................................................................5
PESTEL Analysis .......................................................................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journals......................................................................................................................9

INTRODUCTION
The place where sell or purchase of goods or services takes place to keep customer
satisfy that terminology is known as business organisation (George, 2021). The business units
have majorly four forms which are limited liability organisation, partnership business, sole
proprietorship business and corporate business. The form of business that the owner can adopt
depends upon the size of organisation and the fund which they have with them for performing
business activities. Also it depends upon the working culture of organisation, according they
adopt the business form. With increase in growth and expansion of hospitality industry they are
able to contribute major portion towards development of economy. This industry is able to
generate large number of job opportunities and hence they are able to raise the living standard of
local community. Hotel Travelodge is being selected for preparing this case study upon hotel
chain industry. It is a private limited organisation which are founded in 1973 with the purpose to
provide luxurious facilities to its customers (Sarwar and Muhammad, 2019). Its headquarter is in
England and is serving in some countries such as Spain, United Kingdom and Republic of
Ireland. This report comprises of explanation of organisational structure used by Hotel
Travelodge along with its benefits and drawbacks. Further with the help of SWOT and PESTEL
analysis, micro and macro factor which can affect the working of hotel industry is being
evaluated.
MAIN BODY
Organisational structure
The set of activities which is the organisation which use to make its set objectives get
fulfilled is considered as organisational structure (Gillam and Cosford, 2021). It being easy for
the organisation to achieve its aims effectively and smoothly with the help of using appropriate
organisational structure. Different organisation uses different organisational structure totally
depends upon its size and nature of business in which they are operating.
Hotel Travelodge is involved in implementing Hierarchical organisational structure
within its organisation because they have huge number of business operations. By using
Hierarchical organisational structure it become easy for the organisation to flow its
communication smoothly (Gogokhia and Berulava, 2021). The Hotel Travelodge comprises of
huge number of employees so by using hierarchical structure it is easy to manage their