Houzit Homeware Appliances Assessment 2022

Houzit Homeware
Appliances
A Marketing Plan

Agenda
 Executive summary
 SWOT Analysis
 Marketing Objectives
 Strategy to gain Marketing objective
 Implementation Plan

Executive Summary
• Houzit’s Strategic goals
o Increase their product sales from $ 15 million to $ 20 million
per year in upcoming 3 years
o Expand number of retail outlet from 15 to 100
oExpand its presence and brand popularity to other Australian
cities
o Increase their loyal customer list from 10,000 to 15,000
• Franchising
•Overview of Marketing plan

SWOT Analysis
Strength
o Workers are trained, highly skilled and well-informed in
terms of Homeware
oHigh amount of new customer
oAmple retail place and has intense lighting
o offer good range of quality products
Weakness
o Limited marketing Budget
o Struggle to fund consumer’s long-term repayment plan

Opportunities
o High growth market
o opportunity to increase their sales outside of the Brisbane
City
Threats
o The present market is highly competitive
o Weak economic condition reducing the people’s purchasing
power on Homeware appliances

Marketing Objectives
oIncrease their product sales from $ 15 million to $ 20 million per year
in upcoming 3 years
o Establish Brand Awareness
o Increases loyalty customer list from 10,000 to 15,000
o Open more stores across the whole Australia

Strategies
Franchising
• merger and acquisition with other reputed homeware brand
Marketing Mix
• Product - Increase various types of homeware products , like-
dining table, sofas, decorative lights, stylish doors etc.
•Price - Not only high pricing they should also included moderate
pricing for middle class customer
•Place – Expand their business across Whole Australia
•Promotion - Social media, TV advertisement

Scheduling: the organization makes the schedule
regarding all of its marketing strategies
Activities Weeks
Market Research 20-22 weeks
Product promotion 10-120 weeks
Franchising agreement 22-30 weeks
After-sales service One week
Expense Amount
Franchising Cost $30,00,000
Promotion Cost $2,00,000
Stationary $20,000
Total $32,20,000
Budgeting
Implementation