How businesses been affected by COVID-19 and advantage of working remotely

This report discusses the impact of COVID-19 on businesses, particularly focusing on the case of Microsoft Corporation. It explores the challenges faced by businesses during the pandemic, such as decreased sales and disrupted supply chains. Additionally, it highlights the advantages of remote work, including increased productivity and flexibility. The report also provides recommendations for businesses to overcome the crisis.

How businesses been affected by
COVID- 19 and advantage of working
remotely

Contents
TOPIC..............................................................................................................................................2
Title..............................................................................................................................................2
INTRODUCTION...........................................................................................................................2
CHAPTER 2- LITERATURE REVIEW.........................................................................................6
Theme 1: review about the affect lead by COVID 19 on businesses..........................................6
Theme 2: Possible advantages associated with working remotely in context of Microsoft
Corporation..................................................................................................................................9
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................12
CHAPTER 4: DATA ANALYSIS................................................................................................17
CHAPTER 5 CONCLUSION AND RECOMMENDATION......................................................20
REFERENCES..............................................................................................................................24
1

TOPIC
Title
“How businesses been affected by COVID 19 and advantage of working remotely. Case study on
Microsoft Corporation”
INTRODUCTION
During the time of COVID-19 pandemic so many businesses are been affected.
Companies are working towards taking serious implications for health and safety of their
employees. The novel corona virus crisis has forced companies to revitalise their strategies so
that they can also work in this environment. This crisis is significantly affecting business in a
really negative way. Organisations have gone work from home because the safety of employees
and also because of the novel corona virus crisis lots of work of them has also been suffered. The
world economy has been collapsed and so many of the people have lost their job because of the
lock down implemented by so many countries. The unemployment rate has been increased
because of the novel corona virus pandemic. Various companies have also implicated cuts in
employees’ salaries and so many of them have to even fire their employees as the organisations
were unable to pay (Gebreslassie, 2020). As the COVID-19 pandemic continues to evolve, there
has never been a more pressing need for organisations to rethink and reconfigure their businesses
for a changed world. Various companies have also implemented incident management plan so
that they can firmly handle the situation of crisis. This is basically being implemented in order to
mobilise and stabilised the company during the time of the severe global pandemic. It has also
been analysed that various organisations because of COVID-19 has even decided to work in
shifts and to bring only half of their work force in offices. Some of them has even decided to go
work from home for even a year (Donthu and Gustafsson, 2020). These measures are basically
taken in order to ensure the well-being and health and safety of employees. There has been a
striking rise in the COVID-19 cases and for this various strategy has been implemented by the
organisation’s leaders. Operations models of company has come under pressure and because of
this so many companies are facing situation of uncertainties. Unemployment rate has also been
increased during the time of this global corona virus crisis. Employees has become more stressed
and anxious which has also affected their quality of work. The companies are trying to managing
risk by going digitalised and also, they are really eager to seek tremendous support from their
2

employees. All these situations have been faced by people during the time of this novel corona
virus crisis. It has hugely affected the business.
Employees has also supported their companies during this global crisis they have also
work down even on half of the salaries. Various small firms have been closed down because of
this and also many repeated organisations have even gone bankrupt. This means that because of
the novel corona virus crisis, so many businesses have been affected adversely. On the other
hand, there are various advantages of working remotely. This has led to developing better work
life balance and also it allows employees to be freer. Working outside from the environment of
office is really beneficial for the employees and even for companies. This step is being taken by
organisations in order to make sure that none of their workers suffer from this chronic disease.
Benefits of working remotely is been given to both employees and managers. In this the
productivity related to work of employees increases as more flexibility and freedom is been
given to them (Brammer, Branicki and Linnenluecke, 2020). They can work according to their
conditions and even they can save money which they spend on travelling and other aspects. For
managers and employers, it is beneficial that they can save whole amount of money which they
spent on paying for rents to the premises they have taken for work. It has increased the autonomy
and flexibility for employees and making them even more productive and efficient. This step was
really helpful during the time of novel corona virus crisis. This step has supported the company
and managers in achieving their set target and mission even during this global pandemic. It has
also assisted them in overcoming the other problems related to work too. Advance technology
has been used by companies like Zoom calls, skype calls, video conferencing and cloud
computing. This has assisted in making work easier and increasing flexibility.
It has also been analysed that increasing the flexible working and doing the work
remotely has increase the employee retention. This has also assisted in creating employee
engagement which is really necessary for the growth of organisation during the time of novel
corona virus crisis. It has also been evaluated that working remotely has increased productivity
and operational efficiency and this has also assisted them in achieving set goals and objectives.
Working remotely can assist in reducing down the errors which were been performed while they
were working in organisation. Novel corona virus has led to working remotely and this has also
increased the opportunity for employees as they can be involved in showing their best skills. It
can assist them in growing professionally and also because of this they can be able to achieve the
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set target and mission. It can also increase the productivity and also the low workplace space is
being required for this. Working remotely can assist in saving up the cost of premises. This can
assist an organisation to invest in something better and also it can have led to the growth of
organisation. It has also been evaluated that working remotely can also assist in having better
working life balance. Due to novel corona virus crisis employees is been given time to spend
their life with their family members. It has also been analysed that working remotely has reduced
stress and has also increased employee motivation to work. This has assisted in achieving the set
target and objectives.
Present report has laid emphasis on Microsoft corporations. It is an American
multinational technology company who has been headquartered in United States. The company
is being involved in manufacturing software’s related to computer and other technological
aspects. The main purpose of the report is to evaluated about the effect of COVID-19 along with
leading information about the advantage of working remotely. Various strategies have also been
implemented by Microsoft corporations so that they can work with better productivity during the
time of novel corona virus crisis (Bartik and et.al., 2020). It has been analysed that working
remotely has also provided various benefits to them. Present report will lay emphasis on the
reviewing of literature based on the research questions which has been identified. It will also
focus on the various methods of research which will be used in order to collect the information
on subject matter. Assignment also focuses on the recommendations which will be provided in
order to overcome the situation of crisis.
Aim and objectives
The aim of current investigation is to evaluated about the effect of COVID-19 along with
leading information about the advantage of working remotely. An investigation leads out on
Microsoft Corporation.
Research objectives
 To review about the affect lead by Covid 19 on businesses.
 To determine the possible advantages associated with working remotely in context of
Microsoft Corporation.
Research questions
 How business of Microsoft Corporation is being affected by Covid 19?
4

 What are the possible advantages associated with working remotely in context of
Microsoft Corporation?
5

CHAPTER 2- LITERATURE REVIEW
Theme 1: review about the affect lead by COVID 19 on businesses
Global pandemic COVID-19 has affected the working of business. It has led to downfall in
certain business and also because of the temporary lock down so many business has been closed
down. As stated by Berman and Ebisu, (2020) organisations have gone work from home because
the safety of employees and also because of the novel corona virus crisis lots of work of them
has also been suffered. The world economy has been collapsed and so many of the people has
lost their job because of the lock down implemented by so many countries. It has also been
analysed that mostly small and medium size business has been affected by the global pandemic
situation. The world economy has been fallen down and whole of the world is in situation of
crisis. Rate related to unemployment has been increased. So many brands have faced many short
term challenges whether it is related to safety of consumers and making their business learn. All
issues are being faced by them in long run.
The other issues are also being faced by them such as those related to health and safety, the
supply chain, the workforce, cash flow, consumer demand, sales, and marketing. It has also been
evaluated that successfully going through these challenges will not provide them with better
future (Sher, 2020). They need to be involved in doing deep market research so that consumers
can be retained even during the time of novel corona virus crisis period. It has also been
evaluated that so many markets related to tourism and hospitality does not exists. They have also
lost their market and jobs and it has also increased employability in the department. It has also
been evaluated that COVID -19 has led to decline in the sales and marketing business as because
of this people are not been able to do door-door selling. The novel corona virus has made the
things worst and with the span of time it will get more worsening. It has also been evaluated and
described by Watkins, (2020) that novel corona virus has given the opportunity to business to
work remotely and this has created environment of flexibility. It has also led to increase in
productivity in some companies as better work is been done by employees when they work
remotely. So novel corona virus has also acted as an opportunity for so many organisations. It
has also been analysed that because of novel corona virus so many companies are also being
benefited and it has supported them to save cost which they usually spent on rent as half of the
working capabilities is been working from home. It has also been analysed that the use of
advanced tools and techniques has also been increased. In this the meeting has been done on the
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skype calls and zoom. So many businesses have started working online. This has led to increase
in usage of internet and also it has been analysed that because of this people have started
exploring more online sites.
According to Spinelli and Pellino, (2020) because of novel corona virus business has also
engaged in making strategies for safety of their employees. They have made sure that proper
social distancing is been followed inside organisation. This step is being taken for safety of
workers. Companies and businesses are taking major hits at the beginning of 2020 due to the
rapid spread of coronavirus. It has been analysed that revenue of companies will fall by 86% in
this period. It has also been evaluated that a period of economic turndown will be faced by
company. But business needs to be optimistic and they need to think of better ways by which
they can manage their regular tasks. It will assist in increasing productivity and operational
efficiency. Various companies have also implemented incident management plan so that they can
firmly handle the situation of crisis. This is basically being implemented in order to mobilise and
stabilised the company during the time of the severe global pandemic. It has also been evaluated
that this plan has assisted in making the business achieve their objective. It has also been
analysed that because of novel corona virus pandemic people have got the chance to maintain
their work life balance. They now have been able to spend time with their families. By getting
opportunities of work from home, people spared time with their family and also maintained their
work life balance.
Aragona and et.al., (2020) argued this view and said that due to novel corona virus many
people have lost their job there are only few companies that have provided work from home but
for some companies it was not possible to implement this. Hospitality sector of organizations
like hotels, travel and tourism organizations cannot implement this plan because guests and
customers cannot take services from work from home; they cannot travel from one place to
another due to lockdown and increasing rate of affected people. So, it can be said that it is one of
the main negative impact of covid-19. For more supporting this view, Olimov and Khotamov,
(2020) said that due to increasing rate of unemployment it not only affected economy of the
country but also increases crimes rate. Due to job losses and financial crisis, people become bind
to commit crimes like kidnapping, theft, murders and others for fostering their families. It is
increasing fear among society members or people and it can affect their mental and physical
7

health. Several criminal cases have also been recorded after this pandemic or lockdown due to
covid-19.
On the other hand, Son and et.al., (2020) said that covid-19 affected people in all mental,
economic, physical and financial manner. All people whether they are from middle class, lower
class, upper class, from developing countries or from developed countries. Many people have
lost their family members, friends and closed ones that have several negative impacts on their
mental and physical health. Academic is one of the main other sector that also has been affected
the most. Due to this pandemic it was not possible for students to go to schools and colleges due
to social distancing and it affected their education and studies. But on the other hand, for arguing
this view Espejo and et.al., (2020) said that technology has made it able to continue study and
with the help of technology and online study, students are completing their course, giving tests.
Parents are also supporting teachers in increasing knowledge and skills of students and they also
have known better about their children. It can be said that parents are the best teacher for their
children so, it can be said that this covid-19 has both positive and negative impacts on people’s
lives.
It has been evaluated that the effect of COVID-19 has been adverse, the social life of people
has been destroyed. Previously they enjoy going to the workplace and perform adequately over
there. It has been stated by Son and et.al., (2020) Now because of working remotely the social
circle and life has been severely affected. People cannot meet one another and discuss the
company strategies. They are only calling and contacting each other through Skype and zoom
meeting calls, so this way it has been evaluated that COVID-19 has affected the lives of
everyone severely. It has also been evaluated because of working from home and that too alone
employee’s mental and physical well being has also affected. It has also been analysed that
because of the lost job opportunities, the rate of crime has been increased. It has also been
analysed that people have become miserable and they have been depressed. This virus has
affected lives of people severely. On the other hand Pretti, Etmanski and Durston,( 2020) has
argued that because of working from home people who were living far away from their families
has came close and have spent time with their families which they were not been able to because
of novel corona virus. It has also been analysed that novel corona virus has brought the families
together. It has also been evaluated that people who are working from home are able to save lots
8

of amount as now because of social distancing measures there expenses has been reduced down,
so in some cases this pandemic period was also better for some people.
In the opinion of Russo and et.al., (2020) COVID- 19 is a global pandemic and dangerous
virus that had serve many economic consequences across 2 the world and brings drastic change
in consumers behaviour that is having a serve negative effect on the business in form of
lockdown and reduction in productivity. The cost of doing business has also been increased as
they also have to now invest on social distancing measures. This is to keep the employees and
consumers who are visiting the place safe. It has also been analysed that operational efficiency
and productivity has also been increased because of the novel corona virus crisis. Supply chain
management and distribution process of companies has also been affected because of lockdown
situation. So many companies has faced loss and so many of the small business has also been
shut down because of this pandemic situation. It has also been evaluated that various measures
have also been taken by government in order to have control over this infection. They have put
temporary lockdown and shut down all activities for a while. This has led to global economic
crisis and the world economy is about to fall down. It will take a lot of time to rebuild this
economy. As prescribed by WHO the only solution to get safe from this virus is using sanitizer
and wearing a mask. So many companies have made it compulsory to wear mask. Governments
have also imposed fine on people who are not wearing mask. So all these are necessary measures
which need to be taken by every firm whose work is running. This is been done to keep
employees safe and also when these measures are been taken the work will also be not affected.
Theme 2: Possible advantages associated with working remotely in context of Microsoft
Corporation.
Working remotely has several advantages to Microsoft Corporation and according to the Bowser,
(2020) due to pandemic; work from home and remote working provided several benefits. One of
the main benefit that remote working has given to workers of Microsoft corporation is it allows
them better work life balance. They got opportunities of sparing time with their family. It also
promotes employees well being and also saves company’s money and time as well. When
employees feel satisfied then it has positive impacts on company performance and productivity.
So, it can be said that satisfaction affects productivity and is associated with company’s
improved performance. Charvet and et.al., (2018) Argued and said that some employees take
9

undue advantages of this opportunity as they do not spend time that they have been set and they
have to spend as they sometimes miss deadlines of submission of projects.
On the other hand, Dogbeson, (2020) said that Microsoft Corporation have several
positive outcomes and effects rather than negative effects. In the regard to positive outcomes and
advantages they also said that employers of Microsoft Corporation provide several benefits and
try to keep engage them by making them able to participate in challenges for keeping them
concentrated and refreshed. It is found that for increasing productivity, employers of this
company share all information ad images with remote workers in team chat. It makes them
updated towards all information of company and employers can also know that which employees
is active and taking interest. There are several factors that play an important role in having
positive outcomes and advantages from remote working and employers of Microsoft Corporation
focused on all these factors and made it beneficial. In addition Larson, Vroman and Makarius,
(2020) said that they believe and found that it saves travelling or transportation cost and remote
workers can communicate with customers of area from where they work as it helps company in
expanding their business and making more people aware about effectiveness as well as features
of products and services provided by Microsoft Corporation. It also saves infrastructure cost of
company by which company can increase profit and can reinvest it in among employees Kwon,
Zhang and VandenBussche, (2020) said that remote working not only affect and make company
beneficial but also it is beneficial for environment and local people because it reduces green
house gases. Due to lack of travelling and transportation it has reduced around 40-50 million ton
gas emission. They also said that remote workers bring new and innovative ideas of working that
is beneficial for company and all employees as it helps company in taking competitive
advantages by providing unique features of products to customers. It makes both employees and
employers happy and satisfied or happy employees Support Company in accomplishing their
goals. Company also provides them promotional opportunities that motivate employees and push
them towards improving their performance.
In the opinion of Gorlick, (2020) there are various benefits of working remotely. It has
been observed that working remotely leads to many advantages for an orgnisation through
keeping its employees safe from spread of COVID-19. Further, better work-life balance and
Location Independence is also lead by working remotely for Microsoft Corporation which
ensures higher commitment and better performance and efficiency in employees. It has been
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analysed that working from home because of novel corona virus has also increased the
productivity of workers. They are been able to work better and also without any error, so
working remotely has increased the productivity and operational efficiency of Microsoft. It has
also been evaluated that working remotely has also lower down the cost for on the job training as
everyone is working from home so Microsoft need not to invest in on the job training, so these
expenses are been saved by company. They also have an advantage of saving rent of premises
which the company gave when employees was working from the office. It has also been
evaluated that working remotely has also increased productivity of employees and there
flexibility has been increased because of this. It has assisted Microsoft in increase their
profitability and revenue, also during the time of novel corona virus. It has also been evaluated
that because of working remotely the errors which was been made by workers has also been
reduced and thus assisted firm in growing and achieving the expected goals and objectives. It has
also been analysed that working remotely has also increase the loyalty of employees and
company has been able to retain them. On the other hand Sutherland and Janene-Nelson, (2020)
argued that working remotely has also certain disadvantages. It has been analysed that social
circle life of people which was built because of going to workplace is been affected. It has also
been analysed that there are chances that some people do not work that adequately because they
are working alone and no one is there to guide them, so these are the ill effects of working
remotely.
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CHAPTER 3: RESEARCH METHODOLOGY
Research type: There is basically two type of research, one is quantitative and the other one
is qualitative in nature. In the quantitative one the data is been collected by researcher with the
help of numerical facts and figures. In this statistical analysis is also been used by them. It assists
researchers in getting to the end results. In quantitative, researcher find easier in gathering
accurate data and also getting positive outcomes (Zangirolami-Raimundo, Echeimberg and
Leone, 2018). On the other hand in qualitative one data is been collected on the basis of
theoretical framework and it helps researcher in gaining in depth knowledge of subject matter. It
has been analysed that in qualitative data the information which is collected does not test the
hypothesis, it is purely based and considered on theoretical framework. (Apuke, 2017). It is also
being used by researcher but selection of type of research is mainly depending upon the main
research topic. This research is being conducted for knowing impacts on performance of
Microsoft Corporation along with advantages of working remotely. So, for knowing this and
accomplishing goals, researcher focuses on quantitative research type and by gathering
information in numerical form it can know that how many people think that covid 19 has positive
impacts and how many people believe that it had negative impacts. By knowing majority and
numbers of participants in this numerical data, it can get better results. So, it is the reason of
selecting quantitative research type. The quantitative research type has assisted the data in
getting to the end results and also better knowledge is been gained by researcher related to
subject matter as they are making use of quantitative data analysis.
Research philosophy: Research philosophy is a belief about ways in which researcher
collect data about a phenomenon. Along with gathering data, they analyze and use all gathered
data. Selecting better ways of collecting, analyzing and using data also depend upon the main
research strategy. For example: if researcher uses qualitative research then they have to use
interpretive research philosophy and for quantitative research, scholar has to select positivism
research philosophy. In interpretive, researcher views world and by observing social world they
gather information and also understand meaning that human interpret. It is critique of positivism.
In positivism, researcher believes that social world can be understood in an objective way. It is
mainly based or relied on what researchers’ interests are (Abutabenjeh and Jaradat, 2018). It also
believes that researcher can gain factual knowledge with observations. But role of researcher in
this philosophy is limited to collection as well as interpretation of collected data. Whereas, in
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interpretive, researcher interpret all important elements of the research study and also integrates
human interest into a study. But with positivism, researcher can know that what people think and
why they think like this. It can help them out in taking better decisions (Ryan, 2018). So, it is one
of the main reasons of selecting this positivism research philosophy and other reason is it is
associated with quantitative research type.
Research approach: Research approach is one of the important elements of research
methodology. It refers a plan as well as procedure that have some steps of broad assumptions of
method of collecting, analysis as well as interpretation of important data. This detailed method of
data collection and analysis help researcher in taking better decisions. It is being mainly
categorized into 2 types such as inductive and deductive. Both approaches are related to theory.
In inductive research approach, scholar focuses on generating new theory related to the topic
because of gathering important as well as relevant information (Wang and et.al., 2019). This
study is being conducted for knowing impacts of Covid-19 on performance of companies and
how remote working can be beneficial for both employers and employees. It can be known when
researcher develop of generate theory relevant to the topic. One of the main reasons of following
this element of research methodology is to increase knowledge and skills. On the other hand, in
deductive research approach, researcher does not generate new theory but focuses on developing
an existing theory that has already been generated. By making changes and molding some
elements and content in an existing theory, researcher develops theory and analyzes them
hypothetically. For this study scholar has selected deductive research approach because it is
associated and linked with positivism research philosophy (Azungah, 2018). As it is already
stated that deductive research approach is linked with positivism research philosophy. It also
saves time and cost of researcher because they do not have to generate new theory and by
developing and making changes in an existing theory they can accomplish their goals for which
this study has been conducted.
Data collection: It is known as one of the important elements of research methodology
because it is not possible for any researcher to complete study and making it successful without
having appropriate and accurate data. For accomplishing goals, scholar requires gathering data
from appropriate sources and modes (Mohajan, 2018). There are mainly 2 ways of collecting
data such as primary and secondary. In primary data collection, researcher gather brand new data
that have ever being used before by any other researcher and that is why such information are
13

known as primary data. On the other hand, in secondary type of data collection, researcher
gathers second and data that have been published already and may be used before by other
researcher for same type of study.
Some sources of primary data collection are: questionnaire, interview and others and information
can be gathered by conducting survey. Whereas, in secondary data collection, researcher can
make use of internet, literature reviews online platforms, articles and others. Data have already
been published on all these sources. For this research study, researcher has made use of both data
collection such as primary and secondary (Fiallos and et.al. 2017). In primary data collection,
scholar has conducted survey and with the help of questionnaire it can gather all information
relevant to the topic such as what people think about impacts of Covid-19 and effectiveness of
remote working by meeting with participants face to face and directly. In secondary type of data
collection, researcher has conducted literature review as with this help, they can know different
views of researcher as what they think about this topic. One of the main reasons of selecting both
data collection is to make study successful as well as accurate.
Data analysis: After collecting data, there is requirement of analyzing all gathered or
collected data for making them accurate and effective. With the help of appropriate data analysis
tools, researcher can make all collected data according to their needs and accurate. One of the
main reasons of following this step is to take better decision on the basis of information. As like
main research type, data analysis has also being divided into 2 types such as: qualitative and
quantitative. Qualitative data analysis tools are being used for analyzing non numerical or
qualitative data. Whereas, quantitative tools are being used for analyzing numerical or
quantitative data (Ngozwana, 2018). In the present report quantitative data is been selected. It is
been selected by the researcher so that they can be able to get the better and reliable results. It
has been analysed that researcher has been involved in making use of quantitative data so that
they can be able to get better and accurate results. This has assisted them in knowing about the
in-depth knowledge related to subject matter.
Sample: Sampling can be defined as the procedures used in statistical analysis in which a
predetermined number of observations are taken from a larger population. For the present
research simple random sampling is been selected. It is been used so that no biasness exists while
selecting the number of participants. They have been selected randomly so that no biasness
exists. In this a sub set is also been selected in order to extract data from the sample which has
14

been selected. This method helps in gaining better knowledge related to the subject matter. It has
also been analysed that in this the interested people for the present research is been selected. A
sample Size of 25 participants would be selected from employees of Microsoft Corporation with
the help of random sampling method.
Limitations of research: There are various limitation of research. Time constraint was
the main, there was less time with researcher to collect and analyse more in –depth information
related to subject matter. It has also been analysed that access to better internet services was also
the limitation for present research. It was been evaluated that analysis of literarure review also
took time and this was also considered as the limitation for research. All these limitations has led
to delay in completion of the project (Ørngreen and Levinsen, 2017).
Reliability and validity: The data which has been collected is reliable and valid. The
sources from which information related to research is collected. Authentic websites is been used.
Google scholar is also been used for collecting better data so that in-depth knowledge can also be
gained. It has also been analysed that articles journals from which data is been extracted is also
taken from relevant websites and blogs. This has assisted researcher in making the research valid
and reliable. It has assisted researcher in getting better information related to subject matter.
Ethical consideration: For the whole research ethical code of conduct is been followed. It
has been analysed that researcher has been engaged in taking permission and consent from the
participants before taking them into the research. It has also been analysed that the researchers
has also made sure that no harm is been caused to participants who are been involved in the
researcher. This has assisted researcher in getting the end results. It has also been evaluated that
researchers has made sure that no personal data of the participants is been shared or leaked by
researcher. They need to make sure that objectivity, honesty and integrity is been maintained.
This will assist them in gaining trust of the participants who are engaged in research. It has also
been analysed that dignity and respect towards cultural value of the participants needs to be
maintained by researcher (Ørngreen and Levinsen, 2017). They also need to make sure that all
the valuable information related to research is been shared by them to all the participants who are
been engaged and involved in research. In this researcher also needs to make sure that any type
of communication related to research is been done by honesty and transparency. They should
also need to make sure that no type of miss-leading information is been given to participants as it
will lower down the engagement of participants in research and because of this research can get
15

delayed. Affiliations in any form must not be done by researcher as it can lead to make research
unreliable.
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CHAPTER 4: DATA ANALYSIS
Primary data analysis
Questionnaire
Q-1 What is the impact of covid 19 on Microsoft Corporation?
Impact on employee productivity
Low quality of services
Decrease in profits
Not attaining of goals
Q-2 Is there decline in profits and revenue of Microsoft Corporation due to covid 19?
Yes
No
Not sure
Q-3 has employee productivity reduced due to working remotely?
Yes
No
May be
Q-4 Are employees feeling stress when they work remotely?
Yes
No
May be
Q-5 does covid 19 has affected on future opportunities of Microsoft Corporation?
Yes
No
Q-6 Is there rise in cost of Microsoft Corporation as employees are given compensation for
buying resources to work remotely?
Yes
No
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Q- 7 What is the affect of covid 19 on Microsoft Corporation employees?
Physical
Mental
Emotional
Economic
Q-8 What is benefit Microsoft Corporation has gained when employees are working remotely?
Better work life balance
Less stress
High productivity
Q-9 are employees more comfortable and happy in working remotely?
Yes
No
Q-10 is there positive change in behaviour and attitude of staff due to remote working?
Yes
No
Q-11 is there is increase in employee efficiency due to remote working?
Yes
No
Theme 1 impact of covid 19 on Microsoft Corporation
Column1
Mean 2.76
Standard Error 0.218174
Median 3
Mode 3
Standard Deviation 1.090871
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Sample Variance 1.19
Kurtosis -0.93708
Skewness -0.52651
Range 3
Minimum 1
Maximum 4
Sum 69
Count 25
Interpretation- A study was conducted to find out impact of covid 19 on organization. So,
here primary research was done and data of 25 employees were gathered. Thus, it is stated that
mean calculated is 2.76 and median is 3. Also, SD is 1.09 and mode is 3.. so, it means that
covid 19 has led to decline in profits of firm. Besides that, it has also affected on productivity
of employees. But the major impact is on revenue as due to lock down business operations are
highly affected.
Theme 2 decline in profits and revenue of Microsoft Corporation due to covid 19
Mean 1.44
Standard Error 0.142361
Median 1
Mode 1
Standard
Deviation 0.711805
Sample Variance 0.506667
Kurtosis 0.524831
Skewness 1.358666
Range 2
Minimum 1
Maximum 3
Sum 36
Count 25
19

Interpretation- in order to find out impact of covid 19 on Microsoft Corporation a primary
survey was done. In that 25 staff of Microsoft Corporation was selected. By interpreting table it
is found that mean is 1.44 and median is 1. Besides, mode is 1 and SD is 0.7. Thus, it is stated
that there is decline in profits of company due to covid 19. It is because of lock down by which
operations are affected. Moreover, share market is impacted as well. hence, market share is
declined. There is decreases in sales as well. Hence, these all has resulted in decrease in profit of
Microsoft Corporation.
Theme 3 employee productivity reduced due to working remotely
Mean 1.56
Standard Error 0.142361
Median 1
Mode 1
Standard
Deviation 0.711805
Sample Variance 0.506667
Kurtosis -0.37589
Skewness 0.901759
Range 2
Minimum 1
Maximum 3
Sum 39
Count 25
Interpretation - from above table it is evaluated that mean obtained is 1.56 and SD is 0.7.
however, both mode and median is 1. So, it is found that due to covid 19 employee productivity
has reduced. Furthermore, they are not able to perform tasks properly as they are not getting
proper environment to work. Also, the communication gap has increased as they are not able to
interact quickly and effectively.
20

Theme 4 employees feeling stress when they work remotely
Mean 1.56
Standard Error 0.153623
Median 1
Mode 1
Standard
Deviation 0.768115
Sample Variance 0.59
Kurtosis -0.50903
Skewness 0.981454
Range 2
Minimum 1
Maximum 3
Sum 39
Count 25
Interpretation- in doing survey on affect of covid 19 on Microsoft Corporation 25 sample data
was gathered. So, by interpreting data it is stated that mean is 1.56 and SD is 0.76. also, mode
and median is 1. Thus, it is analysed that employee remain in stress when they work remotely.
This is because they are having pressure to complete task on time. Besides, they have to manage
work life balance as well. also, there is no proper team work thus staff feel stress.
also, environment is different due to which it affect on their efficiency.
Theme 5 covid 19 has affected on future opportunities of Microsoft Corporation
Mean 1.56
Standard Error 0.153623
Median 1
Mode 1
Standard
Deviation 0.768115
Sample Variance 0.59
Kurtosis -0.50903
21

Skewness 0.981454
Range 2
Minimum 1
Maximum 3
Sum 39
Count 25
Interpretation- the above table shows that mean is 1.56 and SD is 0.76. also, mode and median
is 1. Therefore, it is identified that covid 19 has affected on future opportunity of Microsoft
Corporation. the plans and objectives formed are not executed. They have to change way of
working as covid has affected on business operations. There is change in strategies as well and
due to less revenue goals are modified.
Theme 6 rise in cost of Microsoft Corporation as employees are given compensation for
buying resources
Mean 1.56
Standard Error 0.153623
Median 1
Mode 1
Standard
Deviation 0.768115
Sample Variance 0.59
Kurtosis -0.50903
Skewness 0.981454
Range 2
Minimum 1
Maximum 3
Sum 39
Count 25
Interpretation- by interpreting table it is stated that mean is 1.56 and SD is 0.76. also, mode
and median is 1. This shows that Microsoft Corporation has to provide resources to staff to work
remotely. In addition, they have to buy additional tools as well. so, it has resulted in rise in
expenses of company resources used by staff is of low quality. Thus, compensation is being
given to them and some staff does not have adequate resources.
22

Theme 7 affect of covid 19 on Microsoft Corporation employees
Mean 2.32
Standard Error 0.213854
Median 2
Mode 3
Standard
Deviation 1.069268
Sample Variance 1.143333
Kurtosis -1.17589
Skewness 0.179243
Range 3
Minimum 1
Maximum 4
Sum 58
Count 25
Interpretation- by evaluating data it is identified that mean is 2.32 and SD is 1.06. however,
mode is 3 and median is 2. Hence, it means that covid 19 has affected staff mentally rather than
physically and economic. This is because staff is not getting environment and culture to work.
Besides, there is a lot of pressure on them to manage work life. They are not able to meet
socially, communicate, share feelings, etc. there is salary cut as well.
Theme 8 benefit Microsoft Corporation has gained when employees are working remotely
Mean 1.6
Standard Error 0.141421
Median 1
Mode 1
Standard
Deviation 0.707107
Sample Variance 0.5
Kurtosis -0.53755
Skewness 0.768594
Range 2
23

Minimum 1
Maximum 3
Sum 40
Count 25
Interpretation- in order to find out impact of covid 19 on Microsoft Corporation a primary
survey was done. In that 25 staff of Microsoft Corporation was selected. The table shows that
mean is 1.6, SD is 0.6 and median is 1. It is found that working remotely has benefited staff in
better work life balance. It has provided them flexibility due to which they are able to work.
Also, they spend time with family as well.
Theme 9 employees more comfortable and happy in working remotely
Mean 1.28
Standard Error 0.091652
Median 1
Mode 1
Standard
Deviation 0.458258
Sample Variance 0.21
Kurtosis -0.99755
Skewness 1.043651
Range 1
Minimum 1
Maximum 2
Sum 32
Count 25
Interpretation- in doing survey on affect of covid 19 on Microsoft Corporation 25 sample data
was gathered. So, by interpreting data mean is 1.28, SD is 0.45 and median is 1. The employees
are happy to work remotely. They are having freedom to prepare schedule and follow it.
moreover, employees can also rest, relax, eat healthy diet, etc. by working remotely. Hence, they
are more comfortable in it.
24

Theme 10 positive change in behaviour and attitude of staff due to remote working
Mean 1.32
Standard Error 0.095219
Median 1
Mode 1
Standard
Deviation 0.476095
Sample Variance 0.226667
Kurtosis -1.44734
Skewness 0.821904
Range 1
Minimum 1
Maximum 2
Sum 33
Count 25
Interpretation – from above table it is analysed that mean is 1.32 and SD is 0.47 where as
median and mode is 1. So, it is stated that staff behavior and attitude has changed. They remain
happy by spending time with family. Also, with flexibility it has made it easy for them to work.
Furthermore, work life balance is maintained so it has also affected on their behavior in positive
way.
Theme 11 increase in employee efficiency due to remote working
Mean 1.24
Standard Error 0.087178
Median 1
Mode 1
Standard
Deviation 0.43589
Sample Variance 0.19
Kurtosis -0.35365
25

Skewness 1.296698
Range 1
Minimum 1
Maximum 2
Sum 31
Count 25
Interpretation – it can be analysed from table that mean is 1.24 and SD is .043. the mode and
median is 1. This can be said that employee efficiency has enhanced. They are putting more
efforts in achieving goals. in addition, as there is improvement in work life balance so
productivity has increased as well. they are able to perform tasks in more efficient way.
Secondary data analysis
From the analysis of literature review, it has been evaluated that financial crisis has been
increased because of the novel corona virus pandemic. Employment and poverty rate has also
been increased. It has also been analyzed that the novel corona virus crisis has forced companies
to revitalise their strategies so that they can also work in this environment. This crisis is
significantly affecting business in a really negative way. It has also been analysed from the
research that firms needs to be engaged in implementing better strategies so that workers can be
stay safe and also their work will not get hampered because of this. It has also been analysed that
because of novel corona virus so many business have been failed. Company has now been
shifted to online channels as the physical purchasing is not been liked by consumers because of
the safety issues. It has also been analysed that purchasing power of consumers has also been
lower down because of the novel corona virus. This is because of novel corona virus pandemic.
It has also been analysed that profitability and revenue of small organisations has been affected
severely. So many firms have also been shut down. This has lower down their revenue. It has
also been analysed that novel corona virus has increased the opportunities of working remotely.
Now because of the pandemic situation employees are been able to keep their work life balance.
Global pandemic and dangerous virus that had serve many economic consequences across the
world and brings drastic change in consumer’s behaviors that are having a serve negative effect
on the business in form of lockdown and reduction in productivity. It has been analysed that now
consumer’s purchasing power has reduced and also because of this the economic growth of
country has been lower down because of the global pandemic.
26

It has also been analysed from the research that Microsoft has also been involved in making
use of working remotely during the time of this pandemic situation. This has assisted them in
increasing the productivity and also they have been able to implement more creative approaches
while working from home. This has also assisted them in keeping their work life balance. This
has also assisted them in engaging more to Microsoft. Various other strategies have also been
implemented by Microsoft so that they can be able to make sure that employees are motivated
during the time of this global pandemic. It has also been analysed from the research that now
because of working remotely the social circle and life has been severely affected. People cannot
meet one another and discuss the company strategies. They are only calling and contacting each
other through Skype and zoom meeting calls, so this way it has been evaluated that COVID-19
has affected the lives of everyone severely. It has also been evaluated that because of this
pandemic situation employment opportunities has also been lower down. This is because
business of so many organisations are been suffering and they are not been able to provide
opportunities to others. This has also increased the job opportunities. This has lowering down the
employment rate. The economic growth of country has also been lowered down. This has made
sure that the financial crisis has affected the whole world. It has also been analysed from the
literature review that there are also several benefits of work remotely. This has assisted
organisation in increasing the productivity and operational efficiency. Company is also been
involved in providing their workers training, virtually so that the skills and abilities of employees
is been increased. This has also assisted them in making sure that workers are motivated during
the time of pandemic situation. It has assisted Microsoft in growing and also their work
performance has been managed in this situation. It has also been evaluated from the research that
so many employees of the company has agreed that novel corona virus has assisted them to
maintain the work life balance. Previously they were not been able to do so but this pandemic
situation has assisted in maintaining the work life balance. It has also been analysed from the
research that during the time of novel corona virus pandemic so many small companies have
grown online. They have made use of online channels to grow and support their business. This
has helped so of the business in surviving during the time of pandemic situation. It has also been
evaluated that working remotely has also lower down the cost for on the job training as everyone
is working from home so Microsoft need not to invest in on the job training, so these expenses
are been saved by company. It has also been evaluated that because of working remotely the
27

errors which was been made by workers has also been reduced and thus assisted firm in growing
and achieving the expected goals and objectives. Thus, assisting the company in achieving the
strategic goals and objectives.
During the time of novel corona virus pandemic, it has also been analysed that various type
of business intelligence tools has been used by Microsoft during the time of novel corona virus.
They have been engaged in making use of E-buddy so that training can be given to workers
adequately and also this has assisted them in attracting more potential employees towards their
company even during the time of lockdown period. The lockdown has also increased
unemployment rate. This in turn has increase rate of crime. Poor have become more vulnerable
and they are also engaged in doing the crimes as they have no money left with them. It has also
been analysed that during the time of novel corona virus pandemic so many workers have been
fired as the company has no ability to pay. This has made the condition of living worsening. It
has also been evaluated from the research that for safety of employees Microsoft needs to make
sure that proper sanitisation facilities is been implemented by them. This assists in making sure
that workers are been able to stay safe. It has assisted them in motivating workers to work
adequately even during the time of pandemic situation. It has also been evaluated from the
research that working remotely has also helped company in bringing more innovative and
creative aspects which has assisted firm in growing. This has helped them in achieving the set
target and even mission. It has also been evaluated that Microsoft is been engaged in making
sure that only half of the capacity is allowed to work from premises and other half of workers are
asked to work remotely. This has assisted firm in making sure that workers are safe and also by
this they have been able to take care of the well being of the employees who are working with
them. It has also been analysed that because of COVID-19 the social life of people has been
destroyed, the social circle which was been formed by them has also been destroyed. Now they
have to work inside home all the time. This has also created consequences for several employees;
there are chances that workers are not been able to understand the concepts virtually. This can
led to issues of company and also it can lower down the working capabilities of an individual.
This has also affected the working patterns of companies and they need to think of better
strategies.
28

CHAPTER 5 CONCLUSION AND RECOMMENDATION
Conclusion
From the above study it has been summarised that COVID-19 has affected the business
severely. It has been analysed that this global pandemic has affected the business negatively and
has also lower down the profits and revenue of business. It has also been evaluated that in order
to keep their workers safe, so many companies have arranged work from home facilities for
workers. This has assisted in making sure that employees stays safe and also work is been
completed on time. It has also been evaluated from the research that various companies have also
implicated cuts in employees’ salaries and so many of them have to even fire their employees as
the organisations was unable to pay. COVID-19 has also become one of the reason that people
has lost their jobs. It has also been analysed that because of the lost job opportunities, the rate of
crime has been increased. It has also been analysed that people have become miserable and they
have been depressed. It has also been evaluated that this plan has assisted in making the business
achieve their objective. It has also been analysed that because of novel corona virus pandemic
people have got the chance to maintain their work life balance. It has been evaluated that so
many companies has also asked their workers to work remotely. This has assisted them in
increasing productivity as well as profitability. It has also been analysed that working remotely
has assisted organisation in lowering down the case of absenteeism. It has also helped company
in lowering down the errors which was been done by workers during the work.
It has increased productivity of the organisation and also because of this firm is been able to
achieve set target and mission. It has also been evaluated that so many of the organisations have
also lost their market and jobs and it has also led to increased un-employability in the
department. It has also been evaluated that COVID -19 has led to decline in the sales and
marketing business as because of this people are not been able to do door-door selling. There
have been so many businesses which have been affected by the novel corona virus pandemic. It
has also been analysed that novel corona virus has also lower down the cost for company as now
they do not have to invest upon the expenses in maintaining workplace. But this has also made
lost in the jobs of the workers who were been involved in doing the housekeeping work. It has
also been analysed that working remotely has also increased the operational efficiency. It has
been evaluated that their ideas and creativity has been increased while working remotely. This
29

has helped firms in growing and achieving their set target and mission. It has also been evaluated
that novel corona virus pandemic has lower down the purchasing power of people and because of
this company’s profitability has also been affected. There return on investment is also been lower
down. It has also been analysed that Covid-19 has also affected the market as their were
temporary lockdown marked in so many countries. The unemployment rate has also increased
and so many people has also gone homeless. They have lost their loved ones and this pandemic
period has affected the mental and physical well being of citizens. It has also been analysed that
for the sole purpose of safety so many firms have adopted the concept of work from home. This
was been done to keep their employees safe. It was also been analysed that all of the firms were
not been able to adopt this strategy as their work is not possible to be done at home. Microsoft
has been benefited from working remotely, they have been able to increase their productivity and
also their work was been completed on time. This has assisted firm in making sure that their
work does not get hamper because of this novel corona virus. The poverty and inequality and
vulnerability have also been increased because of this global pandemic. It has also been analysed
from the research that poverty rate has been increased because of the novel corona virus
pandemic. This pandemic situation has made the living really difficult for the poor people. It has
also been analysed that because of working remotely employees has also been able to maintain
their work life balance. This has assisted them in bringing close to their families which they were
not been able to because of their jobs and everything else. So, this pandemic has also benefited in
certain cases. Overall it has impacted the companies negatively. The novel corona virus
pandemic has assisted in make employee’s work remotely. It has assisted Microsoft in increase
their profitability and revenue, also during the time of novel corona virus. It has also been
evaluated that because of working remotely the errors which was been made by workers has also
been reduced and thus assisted firm in growing and achieving the expected goals and objectives
Recommendations
From the above study it has been suggested that during the time of novel corona virus
pandemic, organisation needs to be engaged in doing better strategic planning so that work do
not get hamper and also they are been able to achieve the set target and mission easily. It has also
been analysed and recommended that firms needs to be involved in making use of various
motivational strategies to keep their workers satisfied as during this pandemic, every one is
tensed and stressed. This has led to lowering down their motivation level. Microsoft can be
30

engaged in motivating their workers virtually so that the work related productivity can also be
increased. This can assist organisation in retaining the workers and also because of this they will
be able to make sure that their set target and objectives is also been achieved because of this. It
has also been analysed and recommended to firm that they should be involved in only asking half
of the work staff to come to office and the other half must be asked to work remotely. This will
assist them in keeping employees safe and also it will help them in enhancing productivity and it
can also support Microsoft in achieving their set target as well as mission. It has assisted
company in growing. The novel corona virus pandemic is developing financial crisis all over the
world, in this situation it is been recommended to firm that they support their workers in adverse
condition (Shah, Sachdeva and Dodiuk-Gad, 2020). This can allow them in increasing brand
value and reputation even during the tough times. It is also been suggested to organisation that
they should allow their workers to work from their homes and this will also help them in keeping
their work-life balance, employees could also be able to spend their time with loved ones during
these tough times. It is also been suggested that they should also be engaged in making use of
various business intelligence tools which can assist the workers virtually. Like for example E-
library can be used by Microsoft so that workers can increase their knowledge by exploring the
new books and information which are available online. This will also assist the company in
increasing their performance level and also because of this their productivity as well as
operational efficiency will be increased. It is also been recommended to organisation that they
can also be involved in making sure that for employees who are coming to work premised, better
safety measurements are been taken. Microsoft needs to make sure that proper sanitisation
facilities is been implemented by them. This assists in making sure that workers are been able to
stay safe. This will also assist company in making sure that their work is not been hampered and
also it will help the company in increasing their productivity (Bick, Blandin and Mertens, 2020).
It is been suggested to the researcher that they can also be involved in making use of
qualitative data analysis. This can help researcher in increasing their knowledge related to
subject matter and also it has been analysed that by making use of this information they can
collect and gain information which is based on theoretical knowledge and concepts. It is also
been recommended to researchers that they can make use of thematic analysis for the present
research. This can be used effectively for the qualitative data type and by making use of this
method researcher can easily be able to gain the end results. They will also be able to achieve the
31

set target and objectives. It is also been suggested to them that they can be involved in making
use of inductive approach, this is because it is really reliable and valid approach which can be
used for extracting data. It is basically been used by researcher when they have been involved in
making use of qualitative data analysis. This will also help and assists researchers in getting to
the end results.
32

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