How Digital Technology Has Transformed Business Activities: A Case Study of Marks and Spenser

HOW DIGITAL TECHNOLOGY HAS TRANSFORMED
BUSINESS ACTIVITIES
1

Table of contents
LO2 Conduct small-scale research, information gathering and data collection, generating
knowledge to support the project.....................................................................................................3
LO3 Present the project and communicate appropriate recommendations based on meaningful
conclusions drawn from the evidence findings and/or analysis......................................................8
LO4 Reflect on the value gained from conducting the project and its usefulness to support
sustainable organizational performance........................................................................................16
Reference list.................................................................................................................................19
Appendices:...................................................................................................................................20
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LO2 Conduct small-scale research, information gathering and data collection, generating
knowledge to support the project
 Qualitative research:
With the help of qualitative data collection mode of analysis for conducting the research, the
researcher and the team who were involved to conduct the research focussed mainly in grouping
the information as per the personal experiences of every individual (Drucker, 2018). The
perceptions and the ideologies every individual customer of Marks and Spenser possessed.
Thereby the qualitative data analysis has helped the researcher to accumulate information from
different respondents by making a study of the experiences of every individual drawn
(Figueiredo et al., 2015).
 Quantitative research:
Implementing the quantitative method data analysis has allowed the researcher to collect
the data grouping under the numeric data format that helps in representing the
accumulated information under graphs, tabular format and charts respectively (Fu et al.,
2015). While conducting the research the researcher has taken a survey of 100 internal
and external stakeholders of the organization which provided information about the
impact of digital technologies in the organization.
The set of quantitative data analysis method:
1. Age of the stakeholders
AGE OF THE
STAKEHOLDER
S
NO. OF
RESPONDENTS
(INTERNAL AND
EXTERNAL
STAKEHOLDERS)
TOTAL NUMBER
OF
RESPONDENTS
(INTERNAL AND
EXTERNAL
STAKEHOLDERS)
PERCENTAGE
OBSERVED
16-25 35 100 35%
25-35 30 100 30%
3

35-45 15 100 15%
Above 45 years 20 100 20%
Table 1: Age group of the stakeholders
(Source: created by the author)
2. The gender overview of the stakeholders
GENDER OF THE
RESPONDENTS
NO. OF
RESPONDENTS
(INTERNAL AND
EXTERNAL
STAKEHOLDER
S)
TOTAL NUMBER OF
RESPONDENTS
(INTERNAL AND
EXTERNAL
STAKEHOLDERS)
PERCENTAGE
OBSERVED
Male 64 100 64%
Female 36 100 36%
Table 2: The gender analysis table of the stakeholders
(Source: created by the author)
3. The views of the stakeholders with respect to the influence of digital technologies on
Marks and Spenser
CHOICES MADE NO. OF
RESPONDENTS
(INTERNAL AND
EXTERNAL
STAKEHOLDERS)
TOTAL NUMBER
OF
RESPONDENTS
(INTERNAL AND
EXTERNAL
STAKEHOLDERS)
PERCENTAGE
OBSERVED
Agree 40 100 40%
Stoutly Agree 20 100 20%
Disagree 15 100 15%
Stoutly disagree 15 100 15%
4

Neutral 10 100 10%
Table 3: The views of the stakeholders with respect to the influence of digital
technologies
(Source: created by the author)
4. The impact of the effectiveness of the purchasing habit of the customers with
respect to the influence of digital technologies
CHOICES MADE NO. OF
RESPONDENTS
(INTERNAL AND
EXTERNAL
STAKEHOLDERS)
TOTAL NUMBER
OF
RESPONDENTS
(INTERNAL AND
EXTERNAL
STAKEHOLDERS)
PERCENTAGE
OBSERVED
Agree 30 100 30%
Stoutly Agree 25 100 25%
Disagree 25 100 25%
Stoutly disagree 10 100 10%
Neutral 10 100 10%
Table 4: The impact of the effectiveness of the purchasing habit of the
(Source: created by the author)
5. The impact of the digital technologies with respect to the brand image of Marks and
Spenser
CHOICES MADE NO. OF
RESPONDENTS
(INTERNAL AND
EXTERNAL
STAKEHOLDERS)
TOTAL NUMBER OF
RESPONDENTS
(INTERNAL AND
EXTERNAL
STAKEHOLDERS)
PERCENTAGE
OBSERVED
Stoutly 30 100 30%
Very stoutly 20 100 20%
Not stoutly 20 100 20%
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Neutral 15 100 15%
No improvements 15 100 15%
Table 5: The impact of the digital technologies with respect to the brand image
(Source: created by the author)
6. The affect of digital technologies with respect to the profit of the respective
organization
CHOICES MADE NO. OF
RESPONDENTS
(INTERNAL AND
EXTERNAL
STAKEHOLDERS)
TOTAL NUMBER
OF
RESPONDENTS
(INTERNAL AND
EXTERNAL
STAKEHOLDERS)
PERCENTAGE
OBSERVED
Agreed 25 100 25%
Stoutly agreed 25 100 25%
Disagree 20 100 20%
Stoutly Disagree 15 100 15%
Neutral 15 100 15%
Table 6: The affect of digital technologies
(Source: created by the author)
7. The level of satisfaction of the stakeholders of organization with respect to the
implementation of digital technology on the organization
CHOICES
MADE
NO. OF
RESPONDENTS
(INTERNAL AND
EXTERNAL
STAKEHOLDERS)
TOTAL NUMBER OF
RESPONDENTS
(INTERNAL AND
EXTERNAL
STAKEHOLDERS)
PERCENTAGE
OBSERVED
Satisfied 30 100 30%
Stoutly satisfied 20 100 20%
Not satisfied 20 100 20%
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