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Digitalization in SMEs Drive Benefits of Economies of Scale and Maximize Performance

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Added on  2020-11-12

Digitalization in SMEs Drive Benefits of Economies of Scale and Maximize Performance

   Added on 2020-11-12

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How Digitalization in SMEs DriveBenefits of Economies of Scale andMaximize Performance
Digitalization in SMEs Drive Benefits of Economies of Scale and Maximize Performance_1
TABLE OF CONTENTSINTRODUCTION & RESEARCH QUESTIONS..........................................................................1LITERATURE REVIEW................................................................................................................1THEORETICAL FRAMEWORK...................................................................................................2RESEARCH DESIGN AND METHODOLOGY...........................................................................4SIGNIFICANCE OF RESEARCH..................................................................................................4REFERENCES................................................................................................................................6
Digitalization in SMEs Drive Benefits of Economies of Scale and Maximize Performance_2
INTRODUCTION & RESEARCH QUESTIONSThere are many changes that have taken place in relation with technology and companiesmake use of it so that they are able to deliver high quality services to customers. As per thecurrent research, it is focused on digitalization. There are different organizations that have madeuse of these with a purpose of raising the sales and profitability. To carry out the a well-knownSME business operating in the hotel industry of Sri Lanka named Wallawwa is taken intoconsideration where they have been found to have an intent of delivering high quality productsand services to their users. Below given are the aim, objectives and research questions:Aim: To determine the benefits of sales and maximization of performance in SMEs for economySMEs through digitalization: A study on Wallawwa Hotel, Sri Lanka.Research ObjectivesTo understand the concept of digitalizationTo analyse the benefits that company gets through digitalizationTo identify the benefits those are attained for economy of sales by implementingdigitalization by Wallawwa Hotel, Sri Lanka.Research Questions What is the concept of digitalization?What are the benefits that company gets through digitalization?What are the benefits that are attained for economy of sales by implementingdigitalization by Wallawwa Hotel, Sri Lanka?LITERATURE REVIEWAs per Jeschke and et.al., 2017, SMEs and comparative associations are receiving as wellas using new advance technologies in the business. This is with assistance of their capacities toexpand the adequacy and proficiency that duly prompts change in business execution. The smallmedium businesses are utilising digital technologies to promote and trade their products orservices effectively which are successfully improving their performance. New and imaginativeinnovations are getting presented in the business condition. The Digitalisation is a noteworthycomponent that is influencing working conduct and elements of associations. Advancedinnovation is in charge of productive and viable work inside the associations. For example: theSMEs. 1
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