Digital Transformation Assignment Solved

Added on -2021-02-21

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How do incumbent SMEs digitally transformingthemselves in the pace of digital technological change?
Table of ContentsINTRODUCTION...........................................................................................................................1PROBLEM BACKGROUND AND STATEMENT.......................................................................1Problem Statement.......................................................................................................................1RESEARCH QUESTION................................................................................................................2RESEARCH OBJECTIVES............................................................................................................2RESEARCH FRAMEWORK.........................................................................................................2LITERATURE REVIEW................................................................................................................3Theme 1: To determine the process SMEs adapt to reconfigure their ordinary capabilities inthe face of digital technological change.......................................................................................3Theme 2: To identify the ways SMEs renewal their dominant logic in the face of digitaltechnological change....................................................................................................................4Theme 3: To investigate the digital technologies changing the innovation process of SMEs. . .5Theme 4: To determine renewal business model in the face of digital technological change.....5RESEARCH METHODOLOGY.....................................................................................................6RESEARCH PLANNING ..............................................................................................................8CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONDigital transformation is the profound transformation of business and organisationalactivities. It helps to fully leverage the changes and opportunities of a mix of digital technologiesand their accelerating impact across society in a strategic and prioritized way with present andfuture shifts in mind. Therefore, it is very necessary now for the small scale based companies togear up their capabilities and acquire the best digital transformational technologies in order toaccelerate the company growth. Present research will be outline the information in the context ofOCED countries and how they facing issues to handle the digital transformation. Therefore, thewhole study will be presenting in the context of Netherlands. The main purpose of the study is todetermine the new capabilities which enable SMEs to innovate and adopt the new technologicaltransformation (Foss and Saebi, 2017). The study also explains the significant importance ofdigital technology transformation for the SMEs development in Netherlands.PROBLEM BACKGROUND AND STATEMENTIn Netherlands SMEs facing barriers in order to adopt the digital technologies. AsDynamic capabilities somehow helps companies to acquire the new business opportunities inorder to expand the business growth. On the same side, SMEs also facing issues whileimplementing the digital change is employee resistance. Present research will be base on thebackground study of small and medium sized enterprise in the context of digital transformation.In order to address the research issues, researcher collecting the respective information likedetermine the renewal reconfigure ordinary capabilities in the face of digital technologicalchange (Hänninen, Smedlund and Mitronen, 2018). In order to acquire dynamic capabilities for SMEs growth. Businesses can acquiredifferent business model of transformation to address the issues of digital change.1
Problem StatementProblem statement of this selected topic is failure of digital strategies. Thatcan impact the customer satisfaction process and also affect the company brand value.Another issue that could company face in investment process. Global companies alsocommonly employ adverting professional or contact agencies in each country of operation.Another problem that might occurred is lack of knowledge and resources due to which thegoals and objectives of the study failed to accomplish. RESEARCH QUESTIONAim :To determine how incumbent SMEs digitally transforming themselves in the pace ofdigital technological change. “A case study base on Netherlands”Research QuestionsQ. How do SMEs renewal reconfigure their ordinary capabilities in the face of digitaltechnological change ?Q. How do SMEs renewal their dominant logic in the face of digital technological change ?Q. How are digital technologies changing the innovation process of SMEs. ?Q. How do SMEs renewal their business model in the face of digital technological change ? RESEARCH OBJECTIVESTo determine the process SMEs adopt to reconfigure their ordinary capabilities in the face of digital technological change.To identify the ways SMEs renewal their dominant logic in the face of digital technological change.To investigate the digital technologies changing the innovation process of SMEs. To determine renewal business model in the face of digital technological change.RESEARCH FRAMEWORKChapter 1: Introduction : Introduction is the first phase of thesis which explains the overallstructure of the research study (Rogers, 2016). This chapter outline the purpose and significanceof the study such as the main purpose of the present thesis is to determine the dynamiccapabilities of SMEs in Netherlands in digital transformational change. Introduction chapter alsooutline the information regarding research aim, problem statement, scope of the study. The mainpurpose of this chapter is to brief summarise about the study topic to reader. Chapter 2: Literature Review : Literature review is the second phase of the study whichelaborate the research objectives by supporting secondary research method. Under which2

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