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Usefulness of Australian Laws : Report

   

Added on  2020-07-22

11 Pages3431 Words67 Views
HOW DOES THE LAW COMPELPROFESSIONAL COMMUNICATORS TOCONSIDER THE BEST INTERESTS OFTHEIR PUBLICS?

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11) Ethics in relation to media practice.........................................................................................22) Ethical dilemma do you think confronts PR practitioners who work for governmentdepartments or politicians (Essay)..............................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONEthics are considered as systems which demonstrate right or wrong for media andmaintaining public relations. It works on human morality and justice for an individual andproviding his/her rights. Present report is based on understanding usefulness of Australian lawswhich compels professional communicators to consider the best interest of their public. In thisregard, role of ethics and laws are to be discussed for information processing and protecting bestinterests of public relation (PR) clients. Likewise, case study on Australia's biggest PR disasteras Vodafone's social media fraces is to discussed for wrongly advertised on social media blog as'mentally retarded' to its customers. Along with this, rules and regulations of Australia in termsof business operations and customer protection are to be identified. Including this, ethicaldilemma which confronts public relation practitioners for government departments will beintroduced in this assignment. It is recognised that media arises several kinds of questions related to organisationalculture which impacts on entity's market position. However, it is essential to consider ethicalconsiderations for media and journalist during sharing any information regarding business orrelated operations. Media ethics are standards which express amend some rules and regulationsin context to publishing any news and considering journalism. According to Israli legalphilosopher, if liberal values which underline democratic society of not harming others and keepjournalism outside then problems occur which impacts on society and its environment. On thecontrary to this, moral philosopher O'Neill argues that there is need for controlling for press andspread news in relation to any business culture and its environment. As both philosophersexpress different opinions on media and sharing information related to business and its ethics.However, different ideas and opinions are observed regarding media ethics and appropriateinformation to spread. In addition to this, some rules and regulations in Australia are amended to be consideredfor professional communicators to spread information through media. It includes laws amendedunder Competition and Consumer (CCA) Act 2010. It emphasis promoting competition, fairtrading and providing protection to customers at most. However, some essential rights aredetermined for an individual as public can complaint against their social injustice. Including this,1

CCA is considered as an act of parliament of Australia which provide legislation for humanrights and public welfare.It can be understood with Vodafone's case is one of the biggest PR disaster of Australiaon which company got loss in respect of encouraging people towards its services. Under thisscenario, it is evaluated that company's store employee 'Arthur Kotsopoulos' portrayed himself as“Social media expert” wrote on Facebook and Twitter as “mentally retarded” for people. It isbecause of lack of knowledge regarding smartphones which impacted on company's profile andbusiness performance adversely (BinDhim, Freeman and Trevena, 2014).1) Ethics in relation to media practiceIt is essential to consider ethics during media practising as contacting with public tocommunicate about goods and services of any business. For instance: providing true and accurateinformation regarding products' quality, pricing, same information during promotion of productsthrough different sources. However, these ethics are needed to be considered for presenting anyinformation and building up good relations with public efficiently. Including this, public intereststowards products and services provided by any entity recognised which impact on itsproductivity and profitability (Dawson, 2015). Along with this, ethics related to media practisingand promoting goods are identified which impacted on any entity's goodwill and public relations.In addition to this, several laws are amended under Australian Act regarding business operationsincluding its marketing activity. Including this, for society's justice against fraud in goods andservices as advertised, different legislation is amended. Similarly, variety of tools are defined toprovide safety and security to people on large scale with company's products and services. In thisregard, by considering ethical considerations and company's norms will be effective to increasepublic relations at maximum level. As according to case study of Vodafone, it is identified that company's “ambassador” and“social media expert” wrote on social networking site as “mentally retarded” to its customersbecause of lack of knowledge of smartphone. It resulted badly on entity's performance in respectof profitability and marketability. However, number of customers get decreased due to thiswhich affected demand for smartphones and its services negatively (Vodafone's case, 2016).Therefore, it is a reason that demonstrates social media role model in improving and decreasinggoodwill of entity. In this case, judiciary of Australia helped to save its image as any employee2

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