Ask a question from expert

Ask now

How Globalization Affects Business

21 Pages2924 Words322 Views
   

Added on  2020-11-23

How Globalization Affects Business

   Added on 2020-11-23

BookmarkShareRelated Documents
RESEARCH PROJECT
How Globalization Affects Business_1
TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
P1 Preparing research proposal for defining aim and objectives supported by review of
literature......................................................................................................................................1
Research Proposal.......................................................................................................................1
Aim..............................................................................................................................................1
Objectives....................................................................................................................................1
Research Questions.....................................................................................................................1
Research Rationale......................................................................................................................1
Review of Literature...................................................................................................................2
Theme 1- Role and influence of globalisation in elevating performance...................................2
Research Methodology...............................................................................................................3
Research Time Plan....................................................................................................................4
P2 Examining research methodology for primary and secondary research................................5
P3 Producing research in consideration of costs, access and ethical issues................................5
P4 Applying tools of analysis and research findings..................................................................6
P5 Communicating research outcome.........................................................................................7
P6 Reflection of applied research methods...............................................................................16
P7 Considering alternative research methodologies.................................................................17
RECOMMENDATIONS...............................................................................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
How Globalization Affects Business_2
TOPIC: HOW GLOBALISATION DRIVES SUCCESS TO BUSINESS
INTRODUCTION
Globalisation has played important role in making cross-border sales possible. Present
research deals to assess how globalisation drives success to business in maximising performance
in financial services' sector by taking Legal & General Plc. Research proposal will be produced
by taking review of literature, research methodology, aim and objectives. Furthermore,
appropriate research methodologies will be used. Research outcomes will be attained and
communicated to audience. Reflection regarding research methods will be enumerated.
Alternative research methodologies would be discussed and lastly recommendations and
conclusion will be provided.
P1 Preparing research proposal for defining aim and objectives supported by review of literature
Research Proposal
Aim
“To assess how globalisation drives success to business in maximising performance in
financial services' sector- A study on Legal & General Plc”
Objectives
To analyse current trend in the financial services sector in the UK.
To assess role of globalisation in elevating performance of Legal & General Plc
To prove importance of globalisation in maximising performance of Legal & General Plc
To recommend ways for which overall performance can be enhanced
Research Questions
Q1. What are the implying factors of globalisation leading to accomplish success of Legal &
General Plc?
Q2. Do globalisation is important to Legal & General Plc in maximising performance in
international market?
Q3. What role does globalisation plays for Legal & General Plc in enhancing performance?
Research Rationale
Purpose of conducting this research study is that in recent decades, globalisation is
guiding factor which is influencing performance of multinational corporates. Legal & General
1
How Globalization Affects Business_3
Plc, the oldest provider of financial services in the UK is having international operations. Reason
for selecting study is how globalisation is proving to be beneficial for earning success of
company. Next important reason is to assess role of globalisation in maximising performance.
Hence, research will provide useful insight for assessing how globalisation drives Legal &
General Plc to earn and celebrate success.
Review of Literature
Theme 1- Role and influence of globalisation in elevating performance
Asteriou, Dimelis and Moudatsou (2014) says that globalisation has been influencing
corporates regarding way of doing business in the best and efficient way. Larger operations can
be attained worldwide in order to upscale business towards new heights. The diversified client's
needs are of major focus and they are to be provided with higher benefits in a better manner
(Claudiu. 2012). Handling diversified investment portfolios of customers are of major concern
which has major role in influencing profits of company. Ever-changing demand are to be
evaluated so that business may be able to earn desired sales and earn profits in a better manner.
However, Prilleltensky (2012) says that operations are becoming difficult due to
globalisation has paved the way for increased demands of clients and requirement of more
diversified operations is maximising day-by-day. It is needed that operations may be handled in a
better manner for deriving better results by company. Diversified demands for fresh insurance
covers, different life insurance with term period and managing investment are all need of an
hour. Globalisation has largely influenced and played an important role in meeting these
demands with more proactive approach and way of doing business is changed as well. Well-
mannered strategies are to be implemented so that competitors may be outreached for enlarging
market share.
Theme 2- Importance of globalisation in enhancing performance
In accordance to Mukherjee and Krieckhaus (2012), globalisation has proved to be
beneficial for financial system of economy of UK. The technological advancement is one of the
important influential factor which have changed the way for doing business and accomplish
success in the best manner possible. Financial products and services are in abundant manner in
which customers have arrayed of choices for maintaining their investment portfolio. Capital
flows are becoming better benefiting whole economy and correcting balance of payment. It
2
How Globalization Affects Business_4
means that economy is becoming highly stable as finance services sector is increasing at a rapid
rate.
As per the views of Deepak (2012), various financial services are being provided to
companies which is meeting demands and needs of customers in the best manner possible. Wide
reach to customers is becoming possible and as a result, business is able to accomplish higher
sales as international demand of customers are met in the best way possible. It means that
globalisation has enhanced operations and overall performance of organisations by expanding
and maintaining cross-border sales in a better manner. It implies that business is able to maintain
higher sales and attainment of desired profits in effective manner.
Research Methodology
Research Type-
There are basically two types of research like qualitative and quantitative. In present
research, qualitative research type will be taken into consideration. This will be taken in order to
assess how globalisation leads Legal & General Plc to accomplish enhancement in overall
performance.
Research Design-
The widely used research design are exploratory and descriptive (Mackey and Gass,
2015). In current study, exploratory research design will be selected for exploring variables
which leads to drive success of company. This will help to analyse how globalisation has
benefited Legal & General Plc.
Research Approach-
The research approach is of two types such as inductive and deductive. It can be said that
both these approaches can serve the purpose of research. However, since research will be of
qualitative nature, inductive approach will be suitable for assessing driving factors of
globalisation towards success of firm.
Research Philosophy-
The research philosophy consists of positivism and interpretivism. Out of them,
interpretivism philosophy of research will be used in order to analyse what factors drive business
3
How Globalization Affects Business_5
towards success in the best manner possible (Silverman, 2016). Hence, with the help of the same,
theoretical framework would be identified.
Sampling-
Sampling becomes necessary for attaining viewpoints of desired population quite
effectually. Simple random sampling method will be deployed by taking into account 30
managers as respondents. Thus, questionnaire will be sent to them and then duly filled by them
in stipulated time.
Data Collection-
The data collection is one of the important part of research methodology (Flick, 2015).
Data can be collected from primary and secondary source. In current research, primary source
will be used by providing questionnaire to 30 respondents for gaining their viewpoints. On the
other hand, secondary research will be conducted by taking reliable sources such as books,
scholarly articles, journals etc.
Data Analysis-
Data analysis will be conducted by taking into account thematic analysis. This means that
themes will be prepared on the basis of questionnaire. This would help in attaining results in the
best way possible. Hence, by preparing themes and charts, proper interpretation will be done.
Research Time Plan
Activities (in
weeks) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Formulating
Proposal
Creating aim
and objectives
Research
Rationale
Devising
4
How Globalization Affects Business_6

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Research Project
|40
|7988
|73

UNIT 11 RESEARCH PROJECT DECLARATION
|36
|7897
|101

Globalisation Assignment - Tesco Plc
|18
|2492
|401

The Impact of Globalization in the Retail Sector: A Study on Tesco PLC
|23
|6582
|373

Impact of Globalisation BT Group Plc
|9
|1448
|379

Research Proposal on Globalisation
|17
|2305
|400