TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 P1 Preparing research proposal for defining aim and objectives supported by review of literature......................................................................................................................................1 Research Proposal.......................................................................................................................1 Aim..............................................................................................................................................1 Objectives....................................................................................................................................1 Research Questions.....................................................................................................................1 Research Rationale......................................................................................................................1 Review of Literature...................................................................................................................2 Theme 1- Role and influence of globalisation in elevating performance...................................2 Research Methodology...............................................................................................................3 Research Time Plan....................................................................................................................4 P2 Examining research methodology for primary and secondary research................................5 P3 Producing research in consideration of costs, access and ethical issues................................5 P4 Applying tools of analysis and research findings..................................................................6 P5 Communicating research outcome.........................................................................................7 P6 Reflection of applied research methods...............................................................................16 P7 Considering alternative research methodologies.................................................................17 RECOMMENDATIONS...............................................................................................................17 CONCLUSION..............................................................................................................................17 REFERENCES..............................................................................................................................18
TOPIC: HOW GLOBALISATION DRIVES SUCCESS TO BUSINESS INTRODUCTION Globalisation has played important role in making cross-border sales possible. Present research deals to assess how globalisation drives success to business in maximising performance in financial services' sector by taking Legal & General Plc. Research proposal will be produced bytakingreviewofliterature,researchmethodology,aimandobjectives.Furthermore, appropriate research methodologies will be used. Research outcomes will be attained and communicatedtoaudience.Reflectionregardingresearchmethodswillbeenumerated. Alternativeresearchmethodologieswouldbediscussedandlastlyrecommendationsand conclusion will be provided. P1 Preparing research proposal for defining aim and objectives supported by review of literature Research Proposal Aim “To assess how globalisation drives success to business in maximising performance in financial services' sector- A study on Legal & General Plc” Objectives To analyse current trend in the financial services sector in the UK. To assess role of globalisation in elevating performance of Legal & General Plc To prove importance of globalisation in maximising performance of Legal & General Plc To recommend ways for which overall performance can be enhanced Research Questions Q1. What are the implying factors of globalisation leading to accomplish success of Legal & General Plc? Q2. Do globalisation is important to Legal & General Plc in maximising performance in international market? Q3. What role does globalisation plays for Legal & General Plc in enhancing performance? Research Rationale Purpose of conducting this research study is that in recent decades, globalisation is guiding factor which is influencing performance of multinational corporates. Legal & General 1
Plc, the oldest provider of financial services in the UK is having international operations. Reason for selecting study is how globalisation is proving to be beneficial for earning success of company. Next important reason is to assess role of globalisation in maximising performance. Hence, research will provide useful insight for assessing how globalisation drives Legal & General Plc to earn and celebrate success. Review of Literature Theme 1- Role and influence of globalisation in elevating performance Asteriou, Dimelis and Moudatsou(2014) says that globalisation has been influencing corporates regarding way of doing business in the best and efficient way. Larger operations can be attained worldwide in order to upscale business towards new heights. The diversified client's needs are of major focus and they are to be provided with higher benefits in a better manner (Claudiu. 2012). Handling diversified investment portfolios of customers are of major concern which has major role in influencing profits of company. Ever-changing demand are to be evaluated so that business may be able to earn desired sales and earn profits in a better manner. However,Prilleltensky(2012)saysthatoperationsarebecomingdifficultdueto globalisation has paved the way for increased demands of clients and requirement of more diversified operations is maximising day-by-day. It is needed that operations may be handled in a better manner for deriving better results by company. Diversified demands for fresh insurance covers, different life insurance with term period and managing investment are all need of an hour. Globalisation has largely influenced and played an important role in meeting these demands with more proactive approach and way of doing business is changed as well. Well- mannered strategies are to be implemented so that competitors may be outreached for enlarging market share. Theme 2- Importance of globalisation in enhancing performance In accordance toMukherjee and Krieckhaus(2012), globalisation has proved to be beneficial for financial system of economy of UK. The technological advancement is one of the important influential factor which have changed the way for doing business and accomplish success in the best manner possible. Financial products and services are in abundant manner in which customers have arrayed of choices for maintaining their investment portfolio. Capital flows are becoming better benefiting whole economy and correcting balance of payment. It 2
means that economy is becoming highly stable as finance services sector is increasing at a rapid rate. As per the views ofDeepak(2012), various financial services are being provided to companies which is meeting demands and needs of customers in the best manner possible. Wide reach to customers is becoming possible and as a result, business is able to accomplish higher sales as international demand of customers are met in the best way possible. It means that globalisation has enhanced operations and overall performance of organisations by expanding and maintaining cross-border sales in a better manner. It implies that business is able to maintain higher sales and attainment of desired profits in effective manner. Research Methodology Research Type- There are basically two types of research like qualitative and quantitative. In present research, qualitative research type will be taken into consideration. This will be taken in order to assess how globalisation leads Legal & General Plc to accomplish enhancement in overall performance. Research Design- The widely used research design are exploratory and descriptive (Mackey and Gass, 2015). In current study, exploratory research design will be selected for exploring variables which leads to drive success of company. This will help to analyse how globalisation has benefitedLegal & General Plc. Research Approach- The research approach is of two types such as inductive and deductive. It can be said that both these approaches can serve the purpose of research. However, since research will be of qualitativenature,inductiveapproachwillbesuitableforassessingdrivingfactorsof globalisation towards success of firm. Research Philosophy- Theresearchphilosophyconsistsofpositivismandinterpretivism.Outofthem, interpretivism philosophy of research will be used in order to analyse what factors drive business 3
towards success in the best manner possible (Silverman, 2016). Hence, with the help of the same, theoretical framework would be identified. Sampling- Samplingbecomesnecessaryforattainingviewpointsofdesiredpopulationquite effectually. Simple random sampling method will be deployed by taking into account 30 managers as respondents. Thus, questionnaire will be sent to them and then duly filled by them in stipulated time. Data Collection- The data collection is one of the important part of research methodology (Flick, 2015). Data can be collected from primary and secondary source. In current research, primary source will be used by providing questionnaire to 30 respondents for gaining their viewpoints. On the other hand, secondary research will be conducted by taking reliable sources such as books, scholarly articles, journals etc. Data Analysis- Data analysis will be conducted by taking into account thematic analysis. This means that themes will be prepared on the basis of questionnaire. This would help in attaining results in the best way possible. Hence, by preparing themes and charts, proper interpretation will be done. Research Time Plan Activities (in weeks)12345678910111213141516 Formulating Proposal Creating aim and objectives Research Rationale Devising 4
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