Evolution of Radio Broadcasting and its Impact on Audience

This article explores the evolution of radio broadcasting and its impact on the audience. It discusses how the medium of radio and the definition of a radio station have changed as broadcast platforms and new technologies have evolved. It also explores the impact of social media on radio broadcasting, new ways of consuming radio broadcasts, and the commercial potential of radio. The article highlights the changes brought by new technologies and the challenges faced by radio broadcasters in the digital age.