The Royal Influence in Fashion London, UK

This essay explores the impact of Princess Diana's fashion choices on promoting change in London. It discusses how her bold style and breaking of royal dressing rules revolutionized the fashion industry. The essay also highlights the influence of other royal women in shaping fashion trends.

Essay

Table of Contents
Topic: The Royal Influence in Fashion London, UK......................................................................1
Title: How Princess Diana used fashion to promote change in London?........................................1

Topic: The Royal Influence in Fashion London, UK
Title: How Princess Diana used fashion to promote change in London?
The phenomenon of royal influence in fashion is not a new concept, where ‘Diana effect’,
‘Kate effect’ in 90s, illustrates how personal styles of them inspire the fashion. Before invention
of internet, people mostly were carving by royal style icons (Geczy and Karaminas, 2018). The
style they prefer, taste of choosing clothes, attires and all wears has completely shaped fashion
world. It has also changed the British Monarchy and inspire people to live in own way. A study
is therefore, conducted to evaluate how Princess Diana has used fashion for promoting changes
in London.
In early periods, people especially women who belong from royal families have to follow
certain rules in terms of wear, way to behave and more. It includes Princess Alexander who born
into Danish royal family, was considered as one the fashionable women to whom public were
carving (Kawamura, 2018). This Princess was a fashion icon and used to involved in crafting
image of her by wearing amazing outfits. So, it has made contribution in changing and reshaping
the fashion of royal families. Later on in 20th century, Princess Margaret was the another royal
woman, who also like to express her taste and break monarchy by wearing fashionable clothes
that suits her style (How royal women have shaped fashion, 2018). In this sense, a number of
women have seen in the late 90s and 20th century, whose dressing style has made tremendous
growth in fashion and completely reshaped it.
Diana the Princess of Wales and a member of British royal family, her activism and glamour
tribute her to become an international icon. She has earned the enduring popularity and
unprecedented public scrutiny, which has exacerbated by tumultuous private life of her.
However, being a princess, she has learned the unwritten rules of behaving and royal dressing,
but she always like to break the same (Luceño, 2018). Her daring personality and bold attitude
has made her first female royal, who has worn trousers in the royal evening event. She has also
liked to wear different styles of outfits like tuxedo-style, black glamorous dresses and more. It
was believed early that black color of dresses is usually worn only for funeral by royal family.
But she has broken this rule and used to wear mostly black outfits only, because it is believed of
her that this color shows confidence and fearless attitude despite of mourning symbol (Geczy and
Karaminas, 2018). Diana has become fashion icon after broke down the rules of royal dressing
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and way of living in a monarchy (Luceño, 2018). Her style has been emulated by many women
around the world, where way to promote changes in London by completely revolutionized the
fashion further known as “Diana effect”. In many articles during her lifetime, a number of views
have been written like ‘She has an ability to sell clothes and other accessories to public just by
looking at them. One of such example is the effect which is occurred during courtship of Diana
with Charles in 1980 (How Diana broke the rules, 2017). Under this period, a sales of Hunter
Wellington boots had been skyrocketed after she pictured in wearing a pair on Balmoral estate.
As per designers and associated people who had been ever worked with Diana, it has been
evaluated that she has used fashion and style for express herself, endorsing the charitable causes
and communicate highly influenced others (Kawamura, 2018). This Princess has always concern
for remaining a prominent figure in terms of fashion style, therefore, after 20th years death of her,
she has still considered as an inspiration for fashion stylists, celebrities as well as young women.
Rihanna the world famous singer also gets highly influenced by her where during an interview
taken by Glamour in 2013, she has said that Diana had killed it and her every look was right
whatever she wears including her clothes, crazy hats, oversize jackets and more, was
tremendous, no one can bear her fashion sense (Luceño, 2018). Diana has also become the best
ambassador for hats that made entire millinery industry as owes her a debt. She has rebooted the
millinery and fashion industry by her way of presenting herself with crazy outfits.
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From various secondary resources, it has been evaluated that the dressing style of Diana is
based generally on both styles viz. most popular modern styles and demand of royal family in
Britain, which has developed the personal fashion trend of her (Geczy and Karaminas,
2018). However, on diplomatic trips, this Princess used to choose clothes and attire which was
match with costumers of destination countries' costumes, where on off-duty period, she has
preferred to wear casual loose jackets and jumpers. According to David Sassoon, one of her
designers that have worked with Princess Diana, believed that she had "broken the royal dressing
rules" by trying new styles. Wearing gloves was considered as one of the royal clothing
traditions, where putting aside this type of wearing, Diana has believed that this practice need to
be followed by everyone, because it would prevent them from direct connection with people who
might suffering from serious diseases like Cholera, AIDS and more (Kawamura, 2018). In order
to promote luxury fashion brands and style of simplicity with boldness, this Princess used to
wear some specific types of clothes like silk chiffon evening gown, velvet silk outfit, cocktail
dress and wearing colourful dresses, at charity events.
The influential short hairstyle was another main step taken by Diana in 1990 after
a Vogue shoot and created by Sam McKnight has brought more liberty to her which always
looked great. This step has also taken revolutionary change in fashion world in London, where
other women also like to copy her style (Geczy and Karaminas, 2018). Diana as reportedly used
to put her own make up as well as hairstylist before going an event, to shown her amazing style.
Considering such facts, This Princess was then named to International Best Dressed List Hall of
Fame in 1989. Along with this, in 2004, People (The American magazine) also cited Diana as
one of the amazing personality who has considered as all-time most beautiful royal women.
Thus, it has been concluded from all over discussion that in changing the monarchies in London
and promoting new fashion, royal women has contributed their main role (Kawamura, 2018).
The steps they have taken to wear clothes that suits their personality, by breaking rules and
traditional customs, has helped London Fashion industry to become one of the fast changing and
every growing industries.
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REFERENCES
Books and Journals
Luceño, L., 2018, September. The liberation of women in the 19th and early 20th centuries as
seen through costume. In Reverse Design: A Current Scientific Vision From the
International Fashion and Design Congress (p. 295). CRC Press.
Kawamura, Y., 2018. Fashion-ology: an introduction to fashion studies. Bloomsbury Publishing.
Geczy, A. and Karaminas, V. eds., 2018. The End of Fashion: Clothing and Dress in the Age of
Globalization. Bloomsbury Publishing.
Online
How royal women have shaped fashion. 2018. [Online] Available Through:<
https://www.bbc.com/culture/article/20180424-the-meghan-effect-is-nothing-new>.
How Diana broke the rules. 2017. [Online] Available Through:
<https://www.bbc.com/culture/article/20170403-how-diana-broke-the-rules>.
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