logo

Customer Loyalty Programs Analysis

   

Added on  2020-01-07

19 Pages4781 Words235 Views
 | 
 | 
 | 
Do consumer loyalty and rewards schemes actually work?1
Customer Loyalty Programs Analysis_1

ContentsPart A:.........................................................................................................................................31.1.Formulate and record possible research project outline specifications. In thisquestion, you need just write an ‘Outline’..............................................................................31.2.Identify the factors that contribute to the process of research project selection. Inother word, the need to discuss the influential factors that determine which ‘researchproject’ should be elected.......................................................................................................31.3.Undertake/write a critical review of key references about ‘your research topic’ and‘influential factors for choosing the topic. In addition, you should write positive andnegative aspects of your chosen books, journals, or the Internet sources; and support yourargument by citing from valid academic sources...................................................................41.4.Produce/write a research project specification. Write a brief entitled ‘ResearchProject Proposal: An investigation into ‘YOUR TOPIC’. You need to write approximately 3lines for each section of this Research Project Proposal........................................................51.5.Provide an appropriate plan and procedures for the agreed research specification.Your plan can be presented in tabular or graphic form (Gantt chart) to show what the mainactivities/ stages of your research are, and how long each activity would take to complete..6Part B:.........................................................................................................................................7Task 2:........................................................................................................................................72.1. Match resources efficiently to the research question or hypothesis. You should explain(A) what are the resources required to carry out your research? (B) What is the relationshipbetween ‘research resources’ and the ‘research question or hypothesis’?..............................72.2. Undertake the proposed research investigation in accordance with the agreedspecification and procedures. In this question, you need to design and distribute a‘Questionnaire’ among at least 20 respondents to collect data on your research topic..........72.3. Record and collate required data. Record the collected data from participants in theform of a frequency table that shows the aggregation for each question. You can use graphsor a frequency table................................................................................................................8Task 3:........................................................................................................................................9LO3:...........................................................................................................................................93.1.Use appropriate ‘research evaluation techniques’. Which types of evaluation(formative or summative) are are appropriate for your research? Why?...................................92
Customer Loyalty Programs Analysis_2

3.2.Interpret and analyse the results in terms of the original research specification byusing ‘Frequency’ and/or ‘Percentage’ calculations...............................................................93.3.Make recommendations and justify areas for further research. You can determine atleast three new topics/areas for further research...................................................................10Task 4:......................................................................................................................................10LO4:.........................................................................................................................................104.1. You are present the results and recommendations of your research in a report formatsuitable for presentation to an organisation..........................................................................10References................................................................................................................................113
Customer Loyalty Programs Analysis_3

Part A: 1.1.Formulate and record possible research project outlinespecifications. In this question, you need just write an ‘Outline’Research questions 1.What are the factors that influence the customer loyalty through the reward system? 2.How are the strategies developed and introduced for retaining the clients? 3.What are the policies adopted by the companies to retain the loyal customers? Research objectives The research objectives are – 1.To examine the strategies that is followed for introducing the changes relevant forretain the clients 2.To introduce a new policy for retaining the clients 3.To implement new policies for improving the customer services and the qualityrendered to the clients. Aim The research aim is to find how the customer loyalty can be improved and the clients can beretained by the companies. These strategies are developed and implemented for sustaining thetough competition. Through the policy changes, the authorities implement accurate changesthat are required for increasing the business activities. Specifications The research work concentrates on collecting and analysing the information that would beused for the access of the information relevant for the analysis of the details. This research analyses the impact of the consumer behavior on different research topics like- a.Does customer loyalty and the reward system actually works for the companies b.Consumer loneliness, and how does this factor impact the choice and the loyalty ofthe customers c.Do the social media impact the customer .buying preferences? The opine of the project would include the below mentioned points –1.Introduction – In the introduction part, the research task that would be considered forthe analysis would be selected. The research task selected for this work is based on4
Customer Loyalty Programs Analysis_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Customer Retention Strategies Analysis
|34
|6311
|99

Customer Understanding and Loyalty
|24
|3744
|107

TASK 21 2.1 Match Resources Effectively to Research Question or Hypothesis 1 2.1 Match Resources Effectively to Research Question or Hypothesis 1 2.2 Undertake the Proposal Research Investigation in a
|20
|2354
|72

Leadership and Organizational Performance
|21
|4197
|139

Business Research Project on Employee Satisfaction at Cowshed Spa Shoreditch
|41
|7434
|356

The Influence of Technology on the Travel and Tourism Sector: A Research Project
|32
|6183
|269