Relationships of Marketing Functions to Other Functional Areas in Organisation

This article discusses the interrelationships between marketing and other functional areas in an organization, such as HR, procurement, finance, production, and research and development. It highlights the importance of collaboration between these departments to achieve organizational goals.

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Each business organisation operating the many
operations in order to attain objectives of company. In
an organisation, there are different functions for an
instance production, marketing, finance, human
resource and research and development. Marketing is
important to an organization and leads to a company's
success and development by incorporating the
interrelationships among all departments.
HR department explains people which make up for
workforce of company, economy and sector. It performs the
human resource management and overseeing different
employment aspects like employee benefits administration,
employment standards, hiring, training and development to
employees to increase skills and competencies. While employees
are carrying out marketing activities and are liable for research and
development function. Within British Airways, for job description,
screening candidates, reward scheme as well as training programs,
all divisions are interconnected and coordinated with the each
Relationships of marketing functions to other functional area in organisation
INTRODUCTION Marketing and HR
Marketing and procurement
Procurement includes procedure of choosing the
vendors, strategic vetting, negotiation of the contracts, selecting
and also actual buying of products. This is related with the
acquiring all services, products and work which are necessary
for firm. Many businesses were limited to making
improvements and creative changes to their goods and services
to address raw material shortages. In relation to British
Airways, aware regarding expectations of consumers and also
acceptance an organisation conduct the research on market that
in necessary for the effective planning of procurement related
activities.

Marketing and Finance
Finance department is main part of company that mainly responsible for the acquiring
funds for company, managing finance within company as well as planning for expenditure of
money on different assets. In addition to this, marketing activities require financial metrics when
investment and revenue creation called a monetary value that is necessary to execute a strategic
marketing mix strategy. Successful marketing activities preparing and monitoring necessary
expenditure estimate and portfolio analysis which are viewed as a marketing activity investment
decision. In relation to British Airways, interrelation between both the departments is necessary
as while planning the marketing activities and financial plan is created that includes cash flow,
requirement of capital and some of the other tools.
Marketing and Production
Conclusion
It has been concluded from above mention information that interrelationship
between marketing and the other departments is necessary for performing every
tasks in significant manner. It will help achieve the goals of organizational goals
relevant to all departments like development, purchasing, research, finance and
human resources.
The production function is group of the functions in an organisation that is
mainly responsible for production of goods. As the department of production
comprises of many types of goods that can be adequately promoted and forecast
suitable sales for the department of operating production. In context to British
Airways. The existence of uncertainty and changes in consumer spending directly
affect manufacturing operations so that the marketing division has to function
effectively. It will help to understand the demand of the consumer and the capacity
of production for successful inventory management.
Research and development is function of firm that undertake
to be innovative as well as introduction of new services and
products. Its main goal is to take the new services and goods
to market and also add bottom line of organisation. This is an
activity that a business uses, and it also needs to be connected
to marketing efforts to expand and grow goods and markets.
The interrelation between the two departments is important for
both the stages of the development of new products that start
to produce the concept and end with the design of finalization.
In context to target large market, this is essential for the
marketing and R&D department to collaborate with one
another to know regarding the current research area that is
applied in service and product marketing activities.
Marketing and Research and development
References
Feng, H., Morgan, N. A. and Rego, L. L., 2015. Marketing department power and firm performance. Journal of Marketing. 79(5). pp.1-20.
Bowie, D. and et. al., 2016. Hospitality marketing. Routledge.