Comprehensive Report: Improving Honda Motor Company's Business

This report provides a comprehensive analysis of strategies to improve Honda Motor Company. It examines various aspects crucial for business enhancement, including market diversification, employee motivation, and supply chain management. The report emphasizes the importance of competitiveness, public image, and productivity, and offers actionable recommendations. It explores internal resources for competitive advantages, product differentiation, and competitor analysis. Furthermore, the report highlights the significance of customer relationships, employee motivation, division of work, teamwork, and technological advancements in production. It also stresses the need for a strong supply chain, originality, innovation, and aggressive market expansion. The report concludes by underscoring the importance of human resource management and the use of modern digital technologies for employee performance monitoring and overall company improvement. The suggestions are expected to be implanted within two years.

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HOW TO IMPROVE A BUSINESS
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HOW TO IMPROVE A BUSINESS
1. Introduction
Business organizations, whether small or big, should be in a state of constant growth to be
able to stand competition as well as and diversify its global market to improve the sales
volume and increase profit margins. The management and strategic planning of an
organization determine whether or not the organization will be able to reach its long-term
goals. Just like growth, businesses are constantly improving with the advent of new digital
technologies and virtual connectivity. This paper is written regarding what can be done to
improve aMotor Company Ltd. Various stepsought to be taken the to be able to improve.
Improvement of a business should be viewed from different perspectives, but the most vital
perspective is diversification of its market to make higher sales volume and increase its profit
margins. Business usually grows as a result of increased profits resulting from increased
revenue streams such as a one-time purchase of products customers as well as recurrent
payment for value propositions by customers. To be able to improve, the company must take
care of their reputation, employee performance and productivity among other factors. The
purpose of this project is to show what can be done to improve Honda motor company.
Honda motor company Ltd is “a Japanese public multinational conglomerate corporation
primarily known as a manufacturer for automobiles, aircraft, and motorcycle and power
equipment.”It is a company based in Japan with an approximate number of more than 300,
000 employees.
2. Project objective
The primary purpose of this project is to suggest what can be done to improve the company
mentioned earlier. While the company has been doing exemplary well in the global market, it

HOW TO IMPROVE A BUSINESS
stillhas some flaws that when corrected it would be the leading motor company in the globe.
Therefore, the project is set out to show how the company can improve its services,
reputation, and productivity, among other critical factors of company growth. The secondary
objectives of the project are to generally show how any company, regardless of what it stocks
can be improved as well as shinning limelight on how to attain optimum productivity.
3. The scope of the project
As mentioned earlier in the paper, the primary goal of the project is to show how the Honda
motor company Ltd can be improved. The aspects that will be handled regarding
improvements are its productivity, market diversification, public image and employee
performance. The suggestions are expected to be implanted within two years.
4. Literature review
There are key aspects of the company that when remain constant or go down itmay suffer
closure at the end of the day. These include and ate not limited to market command, public
reputation, employee performance, competitiveness as well as productivity. These factors
need to be improved for the general improvement of Honda motor company. About
competitiveness, the company ought to use its internal resources appropriately to bring about
competitive advantages. A fact that has to be appreciated is that most companies offering
similar goods or services are exposed to the same external environment (Zhao, 2914). It
would, therefore, be hard to develop competitive advantages out of the external environment.
The company, as a result, ought to ensure that the internal resources are used as required to
bring out competitive advantages. For instance, the company should make use of the modern

HOW TO IMPROVE A BUSINESS
technology to make the best quality products (Pollock, 2016). Product differentiation is one
of the major ways of attaining competitive advantages and when embraced the business will
maneuver up well.
Still, regarding competition, the company ought to know who its competitors are. Knowing
its competitors means being aware of the type of the products they produce, how much they
sell the products, the quality of their products, their strengths, weaknesses as well as source of
their competitive advantages and disadvantages. After knowing their competitors, the
company will develop feasible strategies to counter them (Walters, 2015). If the company
operates blindly without taking time to analyze its rivals, it fails because of inability to come
up with viable strategies for beating them (Daneshgari, 2016). For instance, after knowing its
competitors, the company will then focus on activities that can put it in a better place than its
rivals.
The company should develop a close relationship with its customers. The relationships can be
conveniently made through social media platforms such as Facebook, Twitter, blogs, and
websitesamong other virtual connectivity platforms. The company should also focus on
reaching more customers every day by placing mass adverts on both social media and
mainstream media (Franks, 2017). The company should now start getting feedback from its
clients and using it to cover loopholes that are present in the company. A fact that should be
acknowledged is that those businesses that have a close and personal relationship with their
customers do better those that do not (Dyllick, 2015). On the same note, the company should
come up with a toll-free 24/7 customer service where clients can register their dissatisfaction
or seek support concerning the services offered by the company.
Employees are very crucial in any business organization. They make the most vital resources
that make the other resources used in the organization. Honda Company ought to practice

HOW TO IMPROVE A BUSINESS
employee motivation. Research shows that performance increases with increase in employee
motivation. Employees who are not constantly motivated perform poorer as opposed to this
who are under constant motivation (Forsberg, 2016). Motivation can take the form of
incentives, gifts, offers and proper working environment. The company ought to ensure that
its employees are comfortable with the environment they are exposed to during working
hours (Wang, 2017). They should not be made to work for long hours as that reduces
employee performance and may even lead to big mistakes that may be very expensive to
correct.
Honda Company should also apply the idea of division of work and specialization. The
concept enables every worker to do what they are best in doing, and that improves
performance. None of its employees should be compelled to do what they are not in a
position to di because that will adversely affect their performance within the organization.
Division of work and specialization improves performance in the sense that employees are
encouraged and work relatively fast because they are doing something that they are
passionate about and something that they have been used to doing for quite some time
(Kayal, 2018). The company should also embrace teamwork and cohesion amongst the
employees. Employees who work as a team perform better than solitary working employees.
To attain optimum productivity, therefore, the company should now focus on instilling and
implementing the sense of teamwork within its employees.
The number of items produced per unit time dictates how productive a company is. The
company should make use of the best technology that allows for mass production. The
production technologies that wereused a few decades ago have been outdated, and therefore
there is a growing need to transit from the old production mechanisms to the new
technologies that can produce more products within a short period (Garnett, 2017). Another
step that the company ought to take to improve productivity is hiring the best workforce. Just

HOW TO IMPROVE A BUSINESS
like any other resources, human resources chosen bya company should be the best. Some
people have a positive attitude toward work while others do not. As a result, therefore,
working with a committed team improves productivity. Highly skilled employees ought to be
hired to enable the company soar to greater heights by producing quality products and in
large volumes within a short period.
The company should also focus on strengthening and supporting the supply chain
management. The supply chain management in an organization is usually clad with the duty
of ensuring that the produced commodities reach the final consumer in the best quality and an
efficient and cost-effective manner (Horvath, 2015). Companies who have inactive supply
chain management department do not do well in the market because when clients place
orders, the commodities do not receive them in the required form. Sometimes the product
may reach the customers but have spent a lot of additional funds. As a result, therefore, it
would be wise and essential for Honda Company to put a lot of emphasis on the role of
supply chain management.
Honda company should also try to be original. It is said that originality pays and that original
products never become extinct in the market. Most of the businesses in the world are failing
because they are copy pasting what they have seen other firms, something that should be
avoided at all cost. Therefore, the company should try by all means to be original and not
duplicate any other firm’s idea because it may be outcompeted in the process (Wamba, 2016).
In addition to that, the company should be aggressive and innovative. It should be able to
invent new motor vehicles such as carriages for space exploration, self-driven
vehicles,among other useful innovations. The company should know that growth is always
accompanied by exploration and implementation of new ideas.

HOW TO IMPROVE A BUSINESS
Again, the company should focus on diversifying its market. The company should seek to
supply its commodities all over the world and aim at being number one motor manufacturer
and supplier in the world. Diversification will be achieved bysome things among them good
logistics management team, production of high-quality products and mass advertisements.
The company should aim at building its reputation at all cost to be able to penetrate the global
market with ease. It should also be conversant with the existing trade policies in the countries
it is aiming to sell its products. Overall, by all means, the company should strategize to
diversify its market.
Another important thing for the company is proper human resource management. The hiring
and firing of the workforce as well as monitoring its progress and performance should be
precisely done. Good news is that in the modern digital world there are new technologies for
human resource management. These technologies involve highly sophisticated systems that
monitor the performance of the employees (Handfield, 2017). The company should,
therefore, utilize these systems at maximum to that its employees deliver as required. The
department should also ensure that the vetting process is up to date so that the beat team is
acquired to be able to improve the company and position it in a better place in the global
market.
5. Conclusion
For a company to improve, it has to consider its competitiveness, its public image,
productivity, employee performance among others. A fact that ought to be appreciated is that
in the modern digital era companies have the capabilities of doing well due to the advent of
digital technologies that ease workforce management as well as improve production per unit
time and produce good quality products. Some of the things that can be done to improve a

HOW TO IMPROVE A BUSINESS
business are using good production technologies, employee motivation, embracing a division
of work and specialization, diversifying its market as well as having good customer relations
among others. After considering the suggestions in this report, it is therefore anticipated that
Honda motor limited company will be improved in all aspects.

HOW TO IMPROVE A BUSINESS
6. References
Daneshgari, P. (2016). Organizational transformation through improved employee
engagement. Strategic HR Review, 34 (6), 77-82.
Dyllick, T. (2015). Clarifying the meaning of sustainable business: Introducing a typology
from business-as-usual to true business sustainability. Organization & Environment,
45 (5), 66-54.
Forsberg, G. (2016). How to improve regional and local planning by applying a gender-
sensitive analysis. Regional studies, 3 (7), 56-89.
Franks, B. (2017). The analytics revolution:. How to improve your business by making
analytics operational in the big data Era, 34 (6), 45-67.
Garnett, L. (2017). Using Rice $ scenario to improve the business of rice growing. Rural
Extension and Innovation Systems Journal, 34 (6), 12-34.
Handfield, R. (2017). How can supply management improve performance? A knowledge‐
based model of alignment capabilities. Journal of Supply Chain Management, 3 (6),
45-67.
Horvath, S. (2015). How to improve athletes' return on investment: shortening questionnaires
in the applied sports psychology setting. Journal of Applied Sports Psychology, 34
(7), 66-71.
Kayal, A. (2018). How to improve learners' understanding of CO2 accumulations through the
use of human-facilitated interactive learning environments? Journal of Cleaner
Production, 23 (5), 44-56.

HOW TO IMPROVE A BUSINESS
Pollock, R. (2016). The six disciplines of breakthrough learning. How to turn training and
development into business results, 3 (6), 55-69.
Walters, C. (2015). A practice-based action research self-study. How do I improve my
practice as a bridal-gown designer in a highly-competitive market?, 34 (78), 66-77.
Wamba, S. (2016). How ‘big data can make a significant impact: Findings from a systematic
review and a longitudinal case study. International Journal of Production Economics,
5 (7), 44-87.
Wang, W. (2017). How social media applications affect B2B communication and improve
business performance in SMEs. Industrial Marketing Management, 76 (4), 47-71.
Zhao, X. (2914). How to improve the market efficiency of carbon trading: a perspective of
China. Renewable and Sustainable Energy Reviews, 23 (5), 66-78.

HOW TO IMPROVE A BUSINESS
7. Appendix
7.1 Appendix A
The research timetable
The used timetable for the research was as follows
Activity Spent time
Developing research objectives One day
Making the research protocol One day
Acquiring interviewees Two weeks
Data collection One week
Transcription of recordings One week
Translation of transcripts One week
Preliminary analysis in the field Two days
Preparation for presentation One day
Completion of analysis 1-2 weeks
Preparation of report One day

HOW TO IMPROVE A BUSINESS
7.2 Appendix B
7.3
Hello, my name is **** and am researching what can be done to improve an organization,
kindly be free to contribute on the same.
Person 1: Wow! That’s a good idea. The same idea has been ringing in my mind because I
feel horrible when I see business organizations remaining stagnant without making a single
step for decades. I think one of the ways is using modern technologies for production.
Researcher: hi, thanks so much for your insight, you’ve shed limelight in the research.
Person 2: I want to contribute on the same. Companies can use human resources information
management software to monitor the performance of their employees.
Researcher: sure! That is what most of the organizations are choosing.
Person 3: this is a very nice topic to study. I have a feeling that for companies to improve
they need to have a good supply chain management and develop good relations with their
customers.