Ways to Attract Tourists to Kerala

How to increase the potential of
tourism in Kerala (southern state
in India), India
(Research Design Proposal)
(Part - 2)

Table of Contents
Chapter 1 Literature Review Introduction.......................................................................................1
Chapter 2 Literature Review Main Body.........................................................................................1
What are the ways through which, tourists can get attracted towards a tourist destination...1
What could be considered as the benefits that Kerala economy can find of improving travel
and tourism industry...............................................................................................................2
Evaluate the main reason behind decline among tour and travel business industry of Kerala2
Chapter 3 Literature Review Conclusion.........................................................................................3
References........................................................................................................................................4

Chapter 1 Literature Review Introduction
Literature review is being considered as one of the crucial part of a research investigation.
Basically, what researcher does over here is take help from different sources which would be
anything from books, online websites, magazines, blogs where information is being provided by
the researcher on the topic on which investigator is conducting research(Padhi and Pati, 2017). In
present context, all the resources which are being utilised to support, the point of view which
has been given by them and this helps in pulling out the new information which was lacking in
previous investigation done on the chosen topic. Over here, researcher has chosen the topic, as
to improve travel and tourism business sector of Kerala and all of the resources that are being
utilised belongs to objectivesand the aim. There are mainly three objectives on which the
literature review section of the report is going to respond and these are ways through which an
individual Can attract tourists towards a destination even when it is having a negative image due
to a disaster or any other physical activity like terrorist attack. It is also going to cover benefits
that economy of Kerala can get from travel and tourism sector and lastly it will put light upon
the specific reasons which impacted negatively upon tour and travel business organisations of the
sector within Kerala which is a part of South India.
Chapter 2 Literature Review Main Body
What are the ways through which, tourists can get attracted towards a tourist destination
A tourist destination is place which can be called as city or states that have some special
creativity which attract the tourists (Shiji, 2016). Travel and tourism generate revenue and help
in the development a popular country. The state which attracts most customers are Kerala. This
is the place which have a natural beauty of fort, pure plants of tea, beaches, backwater cruises
etc.
There many ways from which Kerala can attract the national as well as international tourists.
Give the website the global reach:
The Kerala government can customise their website for current as well as potential tourist
across the globe. Then interact with their customers through various ways of communication on
internet. The website can be added some advertisement regarding their innovative places at one
glance (Manoj, 2016).
Monitor and respond to online reviews:
1