How to Relaunch Energy transition business after coronavirus

This study explores the impact of the coronavirus pandemic on the energy transition business and provides strategies for relaunching the business. The study focuses on Siemens AG company and examines the concept of the coronavirus, key issues faced by the industry, and potential approaches to relaunching the business. It also highlights the significance of the research and provides a structure for the report.

How to Relaunch Energy
transition business after
coronavirus?

Contents
How to Relaunch Energy transition business after coronavirus?....................................................1
TITLE: “How to Relaunch Energy transition business after coronavirus”.....................................1
INTRODUCTION...........................................................................................................................1
Overview of research...................................................................................................................1
Background of organisation.........................................................................................................2
Research aim................................................................................................................................3
Research objectives.....................................................................................................................3
Research questions.......................................................................................................................3
Significance of research...............................................................................................................3
Structure of report........................................................................................................................4
LITERATURE REVIEW................................................................................................................5
Concept of corona virus...............................................................................................................5
Key issues are faced by energy transition business due to corona virus.....................................7
Impact of corona virus over the energy transition business........................................................9
Approach to launch energy transition business after coronaries...............................................11
RESEARCH METHODOLOGY..................................................................................................11
DATA COLLECTION AND ANALYSIS....................................................................................20
Data Interpretations...................................................................................................................23
DISCUSSION................................................................................................................................39
Concept of corona virus.............................................................................................................39
CONCLUSION AND RECOMMENDATIONS..........................................................................40
Conclusion.................................................................................................................................40
Recommendation.......................................................................................................................42
REFERENCES..............................................................................................................................44

TITLE: “How to Relaunch Energy transition business after coronavirus”.
INTRODUCTION
Overview of research
Energy transition is referred as a pathway towards conversion of energy industry from Fossil
based to zero carbon at global level by second half of century. This is associated with the
structural change in system of energy. It is the shift of global energy sector from Fossil based
systems of production and consumption of energy - involving natural gas, coal and oil - to
sources of renewable energy such as solar and wind and lithium ion batteries. As the companies
and investors seek greater confidence and clarity for climate risk as well as opportunities,
organisations are adapting to the concept of energy transition (Abu-Rayash and Dincer, 2020).
Switching from sources of non-renewable energy such as natural gas, coal and oil to renewable
energy sources is made possible through advancements in technology along with a societal push
towards the sustainability. Accelerated growth by permanent and structural changes to supply of
energy, prices and the demand, energy transition also intent to decline greenhouse gas emissions
related energy by distinct forms of decarbonisation. It is forecasted by the international energy
agency that the total power capacity of the world based on renewable sources increased by 50%
between year 2019 and year 2024 (What is Energy Transition?, 2020).
But as per the present scenario of world wide is that the corona virus is a new pandemic
which is spreading throughout the world and affected not only health of the people but also the
businesses and economy of majority of nations. Among all the other industries the energy
transition industry is also get affected due to spread of corona virus. This is so because due to
increasing severity of this pandemic, governments of countries passed the order to stop the social
interaction by implementing lockdown within the whole country so that spread virus can be
minimised by keeping people away from one another. But in all these the business are much
affected as due to lockdown the company sites are closed as the operations are not continuing at
this time and along with this the people are not able to work in appropriate manner. This in turn
affecting the productivity of the energy transition companies due to lack of labour availability
and inappropriate conditions (Huang, Lin, Wang and Xu, 2020). Despite of this the companies
also facing the financial issues as the profitability of the businesses affected a lot due to corona
virus which in turn leads to increases in the price of oils and other fossil fuels which are required
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to produce the energy. This is also considered as one of the main reasons which affected the
energy transition business. Thus, it can be said that corona virus has a negative influence over the
progression as well as operations of the energy transition business. Hence for further studying
about the influence of corona virus over energy transition business and to determined way of
relaunching the business after this corona virus this study is conducted by considering the
Siemens AG company.
Background of organisation
The current report put emphases toward investigating how to relaunch the energy transition
business after corona virus and for performing this investigation the Siemens AG company has
been taken into consideration. Siemens AG company is a Germany based multinational company
which is headquartered in Munich and consider as the largest industrial manufacturing company
within Europe. It is a global powerhouse which focuses over the electrification, digitalisation as
well as automation (Barcaccia, D’Agostino, Zotti and Cozzi, 2020). It deals in producing the
energy efficient resources saving technology for power generation as well as transmission of the
medical diagnosis. In year 2019, Siemens AG company generated around €86.8 billion revenue
and net income of around €5.6 billion. The group of technical experts, long standing experience
as well as comprehensive portfolio all together are helping it to achieve a sustainable future
throughout the world. But despite of all this, it the financial condition of the company is also
very much affected due to spread of corona virus. This is so because the lockdown situation has
affected its working practices and operations which in turn reduces the production of energy
(About us. 2020). Other than this due to lockdown the demand for the consumption of energy is
also dropped which in turn affected the financial growth of the company to a great extent. Due to
this corona virus many of the energy transition company are collapsing but in order to recover it
from such condition, it become very crucial for the Siemens AG company to determine the ways
through which its energy transition business can be relaunched so that it become able to achieve
sustainability at marketplace (McCartney, 2020). Hence, for determining this the current study is
conducted which end up with suggesting the factors to be consider and procedure to be adopted
along with changes in current offering to relaunch the business after corona virus in order to
regain the sustainable position in marketplace.
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Research aim
The aim of this dissertation is “To examine how to re-launch energy transition business
after corona virus”. A study on Siemens AG company.
Research objectives
The objectives in regards to this research are mentioned below:
 To critically appraise understanding in regards to the concept of corona virus.
 To articulate the issues faced by energy transition business due to corona virus.
 To critically evaluate the potential impact of corona virus over the energy transition
business.
 To critically Synthesize an approach to launch energy transition business after coronaries.
Research questions
The question in relation to this particular study are as follows:
 What is the concept of corona virus?
 What key issues are faced by energy transition business due to corona virus?
 What is the impact of corona virus over the energy transition business?
 What is an approach to launch energy transition business after coronaries?
Significance of research
This investigation is based on the title “How to Relaunch Energy transition business after
coronavirus”. This investigation is assistive for the researcher in understanding the concept of
corona virus and its impact on the businesses and economy. Apart from this, it also assists in
identifying the issues or problems which are faced by energy transition businesses because of
corona virus pandemic. Additionally, it also put emphases toward presenting the knowledge
regarding the area of corona virus and actions that businesses are considering in order to come
back within the market and gaining higher profitability (Wild, 2020). So that by evaluating those
issues it become easier to strategies the procedure to be adopted for re launching the energy
transition business after corona virus so that company be able to regain the market as well as
financial position that get affected by the spread of corona. With the execution of this study,
researcher would be able to widen up the knowledge area in relation with the area of corona
virus and manner in which it is influencing the operations and growth of business due to this
pandemic.
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Structure of report
This is considered to be an effective part of study which represent the sections in which a
whole investigation is divided and what information a particular section involves. This assist the
investigator in getting an idea about the direction in which the activities are required to be
performed and it also assist the reader to get idea about information involve in each area. The
sections involve within current study are mentioned below:
CHAPTER 1: INTRODUCTION
This is first section of dissertation which provide a basic introduction and understanding
about eth topic selected for investigation which allow the reader to have an insight within the
area of study by understanding eth actual aim behind conducting the investigation. This section
involves a detail about the background of organisation, overview of study along with the aim,
objectives and significance of study.
CHAPTER 2: LITERATURE REVIEW
This is the second section of investigation which focuses over performing the in-depth
analysis of the data which is already being investigated by several other scholars in related area
in order to determine the nature of study and to get an idea about what direction to choose for
performing investigation in order to achieve the aim or objectives behind the study. This data is
mainly gathered by getting an access over the books, journals, articles, webpages, blog etc.
CHAPTER 3: RESEARCH METHODOLOGY
Under this section a detailed information regarding the methods and tools used by the
scholar for performing the current study is being explained and justify the reason behind
selecting one. This is most crucial part of a dissertation as it helps in getting an idea about
validity and reliability of study. This is so because the method choose for gathering and
analysing the data help in getting an idea about accuracy of information presented within the
study.
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
Under this section the data which is gathered from the primary and secondary sources
will be examined by the researcher in order to present the actual finding of investigation
conducted. In this section the secondary information will be evaluated with the help of thematic
analysis to bifurcate the information in sub sections for better understanding and primary
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information will be assess through frequency distribution and understanding would be drawn
over the outcome.
CHAPTER 5: CONCLUSION AND RECOMMENDATION
In this part of dissertation the finding extracted in data analysis section will be
summarised to provide a short conclusion from the overall understanding developed through
gathering and examination of data. This section is crucial as it help in identifying whether the
aim and objectives of the study get accomplished or not. It also includes recommendation section
which present suggestions for the improvement over current work and future practices to be
adopted for relaunch of business successfully after corona virus.
LITERATURE REVIEW
Literature review is that part of an investigation which focuses toward evaluating the already
available information to extract meaningful information. In this the investigation gather
information about particular area of study from several sources here the study in this regard is
already get performed (Selmi and Bouoiyour, 2020). By gathering information the view point of
several different authors are critically reviewed in order to develop a better understanding
regarding the nature of study which support in taking up further actions toward performing
investigation. The literature review help the investigator in determining the further pathway to be
followed to perform primary investigation by considering understanding and evidence of the
secondary study.
Concept of corona virus
As per the information presented by the Stoppler. M. C., 2020, corona virus is a kind of
common virus which infect the human as a upper respiratory infection. There are around seven
type of corona virus has bene found within human. Most of the people will get infected with at
least a type of corona virus which can be observed with the frequency it is spreading throughout
the world. The virus mainly spread within air through coughing and sneezing, touching an object
or surface contaminated with virus, close personal contact and through these it get enter into the
body. The symptoms can be seen as runny nose, feeling unwell, sore throat, fever and cough.
Most of the people who get infected with the corona virus mainly experience a mild to moderate
respiratory illness as well as recover without require any kind of special treatment in case people
having stronger recovery system or better immune system. But in case of people of older age and
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those who are underlying with any of the medical problem such as diabetes, chronic respiratory
disease, cancer, cardiovascular disease etc. are more likely to develop a serious illness.
On the other hand, according to information presented by Lanese. N., 2020, coronavirus
makes up a big family which have the potential to infect both the birds and mammals including
human beings as per the information presented by World Health Organisation. These viruses are
responsible for several kind of outbreaks throughout the world which mainly includes the severe
acute respiratory syndrome (SARS) which was the pandemic of year 2002-2003 and te middle
east respiratory syndrome (MERS) which get outbreak in year 2015 within southern Korea. But
this spread of Corona virus is more severe then any of these out breaks. All the corona viruses
sport spiky projections over the outer surface which resemble the point of crown or corona in
Latin word as specified by the Centres for disease Control and prevention (CDC). Beneath a
corona virus pronged exterior lies a round core shrouded within protein and contain a greasy
membrane. The core of it consist of a genetic material which a virus can get inject into the
vulnerable cell for infecting them. The spike seen at corona virus are protein extend that are
within the core to the viral surface which in turn allow the virus for recognising and get latch
onto a specific type of cell in the body (Okyere, Forson and Essel‐Gaisey, 2020). At a situation
when the spike engages its receptor or a host cell, a cascade within it get triggered which in turn
end up with merging of virus within the cells present in body. With the help of this combination
it become easier for the virus to release all its genetic material and hijack the cell’s internal
machinery. After this procedure of capturing the cell by virus shed it coat the area and convert
the cell within the factory which start creating new viruses within body.
Several of the coronaviruses use animal as their primary host in order to get spread and
create their family which then evolve to infect human later. IT has been found that the SARS and
MERS coronavirus was first appear within bats nad then jumped to human after passing through
a kind of intermediate carrier. Other than this there are four most common corona virus
pandemic that are usually found within human such as 229E, OC43, NL63 and HKU1, these are
not entered into animals rather they consider human body as their primary host as per the
information presented by Centres for disease Control and prevention. These kinds of human
borne corona viruses have presumably evolve for maximising its spread within the population
instead of pathogenicity. This means that the viruses may opt for maximising the spread instead
of harming up the human host. From this information it can be said that the spread of corona
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virus pandemic from animal seems to cause more severe diseases in human being then the
human borne corona viruses.
On the other hand David. C. P., 2020. the corona virus is mainly transmitted among the
human being with the help of respiratory droplets which infect people expel when they breath in
and they feel cough or sneeze after it enter within the body. From the study it has been found that
a surgical mask alone can not be able to block out the viral particles contained in these droplets,
but other habits such as washing up hand frequently, avoiding touching of eyes, face, mouth,
disinfecting the frequently touching objects etc. Can help in lowering down the risk of infection.
This is so because a virus can not be able to survive for more than few hours on surface which si
outside the human body host, but when people touches the outer surface then they actually pick
up the coronavirus from that particular contaminated surface in shorter period of time. This in
turn again strengthen the corona virus pandemic life span which is the main cause why it is
spreading at a rapid speed worldwide. But the disease is spreading at a rapid speed and still no
treatment to this is available to doctors as specified by CDC. The individual who catches the
virus which are common usually recover by their own as well as cam also ease the process by
taking up the pain and fever medicines, taking hot shower, using the humidifier, drinking plenty
of fluids and most commonly staying at home by taking rest. But the anticipated incorporate
repetitive hand wash, staying home, hacking the curve of your elbow, wearing a material face
covering for keeping away with the contact of other people and social distancing method. These
all are some of the factors can be adopted by an individual in order to take precaution for being
infected with eth corona virus.
Key issues are faced by energy transition business due to corona virus
According to the perception of Chen, C.F., de Rubens, G.Z., Xu, X. and Li, J., 2020, the
COVID 19 pandemic lock down experiences the minimisation of commuting as well as business
travel which in turn bring up a lasting change within the consumption of energy. The
recessionary forces and weaker growth forecast put on a pressure over both the corporate as well
as household demand. On the other side, the risk related with the behavioural change results into
increasing the use of bio fuels, vehicles operated through electricity and improved engine
efficiency results into decrease within the demand of oil. The economic outlook, shift within
behaviour as well s decarbonisation trends which in turn combines to increases the challenge for
forecasting the demand of oil. But this pandemic of COVID 19 pandemic has bring a huge
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uncertainty as well as supply demand imbalance which create a new context for investing within
new oil development which in turn challenges the traditional business model. This is so because
with the increasing in the severity of this disease corona virus the consumption pattern for the
energy is being reducing as people are ordered to stay at home by government. This in turn
decreasing eth use of energy which in turn make it difficult for the energy transition business to
manage their better economic condition. Other than this, COVID 19 pandemic also brings a new
shift to the prices of oil which is gradually increasing due to the increase of this issue. This
increase in price has also increases the challenges for the energy transition companies to produce
energy in cost efficient manner which further affecting the economic position of several
company and also resulting into collapse of some of the businesses due to shift in consumer
demand and economic downturn.
Beside all this the power market shows a preference for the cleaner generation as the
demand falls. The COVID 19 pandemic bring up a ratchet effect which in turn has limit the
rebound within coal generation as well s accelerating the decline within coal in the United State
as well s Europe by a few years (Wells, Abouarghoub, Pettit and Beresford, 2020). The
generation of coal has continued to decline while the renewable resources has shown up more
resilience through out the market of United state, China, Europe, UK and India. The renewable
resources are responsible for creating the recent capacity additions that continue to displace the
generation of thermal energy especially with the lower power demand.
With continuation of this the Penn. I., 2020, a few years ago world was experiencing a
drop within the oil and gas price due to the development of infrastructure and several facilities
which make the access to it much easy. But current the prices has experience a huge push due to
increasing use of fossil fuels as well as hurt renewable energy source such as wind and solar
farms. In fact it has bene identified that the renewable energy is getting very much preferred by
the countries for fulfilling there demand related with the energy consumption. But while work
over solar as well as wind project it has been found with the study of industry executive as well
as analysts that renewable energy business will be continued to grow within year 2020 and next
year also even if the oil, gas and coal companies are struggling financially or seeking the
bankruptcy protection (Guerrero-Calderón, 2020). In several part of the world wide turbines as
well as solar panels are now used in order to produce electricity in cheaper rate as compare to
making use of natural gas and coal for producing energy. This factor made it more attractive to
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the electric utilities as well s investors to be involve in such practices. Though the corona virus
has affected the energy transition business to a great extend by affecting the people consumption
pattern, stopping the traveling and transport practices and lockdown effect which results into shut
of several business for temporary purpose. This in turn results into increase in the price of oil
within several different country that make it difficult to produce or transits the energy at rate on
which companies are producing before the COVID 19 pandemic. This has now become a major
point for concern among businesses as due to increase in price of oil the production of energy is
becoming very costly as energy is mainly produce within the input of oil, coal etc. But in this
case if the businesses shift their attention toward the use of renewable energy then it remain
beneficial for them to produce the nature energy at cheaper rate which in turn further help them
in getting out from the condition of financial breakdown that companies has to face due to
pandemic Corona virus pandemic.
The renewable energy can be consider to be at growth trajectory today which will not
going to be set back at early. Though the economic slowdown caused in order to fight with the
corona virus is taking up a toll to the part of renewable energy industry just as other part of the
economy. Businesses that are until recently adding workers laying the people off as well as
putting off the investment. Among the hardest hit are the small forms that usually sell the solar
panels for the of top, their orders are being dropped steeply as the customers are putting off the
installation for avoiding the possible contact with the virus.
Impact of corona virus over the energy transition business
According to the information presented by the Lacey. M, Monk. A and Odey. F., 2020, the
continuous spread of corona virus pandemic has bring up a drastically change within the
economic condition of several countries as well as everyday life of the people. The full scale as
well as the duration of impact due to corona virus is actually unclear and it actually depends over
the future spread and global policy responses. In relation with the energy transition, it can be said
that there remain three kind of risk to this industry such as a huge impact over the consumer
demand, difficulties within supply chain and negative effect that actually brings up due to
uncertainty as well as travel restrictions. These impact of corona virus over the energy transition
business can be better understood with the help of below presented explanation,
 Economic slow down that hit consumer demand: The first and foremost impact that
can be seen due to corona virus is economic slowdown world wide which in turn affected
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the demand of consumers within key end market such as use of electrical goods,
residential electrical applications and electric vehicle. This in turn brings up a negative
impact over the companies that deals within the electrical equipment’s and battery market
for short term.
 Supply chain and logistic risk: The second major risk which is concern with the supply
chain as well as logistic risk to several organisation across different set of energy
transition sub sector (Hall, Scott and Gössling, 2020). China is consider as dominating
nation for the global supply chain and particularly consider better for the production of
solar equipment’s and lithium ion batteries. When the government of China restrict the
movement throughout the country, the ability of factories available within country to
ramp up the production become limited. This shutdown so production is also occurring
within several other countries too. Addition to this the global transportation network is
also being restricted which in turn further slow down the production within factories,
logistical challenges that are mainly created due to lockdown as many of the facilities are
not able to receive appropriate components as well as raw material. With this disruption
of the equipment delivery potentially delaying the project construction schedule
throughout the world. This in turn also results into increasing the component pricing.
 Impact of uncertainty and travel restriction: The final risk is presumed through the
heightened global uncertainty as well as restriction that are imposed over travel and
transport practices in order to stop the spread of corona virus. These two forces together
present the effect of seeing new renewable energy project to be delayed or postponed
(Hanna, Xu and Victor, 2020). The year 2020 is consider to be record year for the
installation of both the wind as well as solar installation globally, where China is consider
as a centre for this scenario. But after the spread of corona and claiming China as the
reason behind this virus by several different countries throughout the world also affected
the energy transition companies not for fossil fuel energy but also for the renewable
energy.
Hence, from this it has been acknowledged that the risk of corona virus throughout the world
within short term are relatively high particularly with respect to the year 2020 as its earning get
disrupted to a great extend. However it is believed that the long term value and potential of the
organisation are exposed with eth energy transition has not been materially changes. While the
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coronavirus is the reason behind dominating the agenda of world but the imperative to reduce the
greenhouse gas emission as well as slow down of the pace of climate change has not yet
disappeared. But the positive side of this virus can be seen as improved the quality of air as lack
of travel and other activities lowering down the pollution in many of areas which support within
the growth of energy transition business in near future.
Approach to launch energy transition business after coronaries
As per the view point of Huang, Y., Lin, C., Wang, P. and Xu, Z., 2020, Energy transition is
the constant transition of energy to environmentally sound, reliable, low carbon and affordable
energy supply. The main purpose of energy transition is to reduce greenhouse gas emission
related to energy by different forms of decarbonisation. Energy transition business are such
businesses which generates energy and supply it in the entire country. There are two mediums
through which energy can be generated, including fossil fuels and renewable energy. Due to
outbreak of corona virus, a threat is created for entire economy. Because of lockdown, the
economy slows down and people don’t have much amount of money to use the energy generated
through fossil fuel. Moreover, it creates many other challenges for the business organisations of
every sector. The energy transitions businesses are also impacted by the outbreak of covid-19
pandemic. Due to lockdown, the firm is not able to get materials like coal etc. to generate energy.
Company faces issues in its supply chain due to corona virus pandemic. Apart from this,
lockdown is the another major cause due to which the organisations are facing issue of lack of
labour availability and financial crisis which adverse impacts the profitability and productivity of
business. It leads to rise in the prices of fossil fuels and oils which is the key requirement of
producing energy. In addition to this, the demand for energy consumption is also decline which
impacts the growth of company to high extent (Okyere, Forson, and Essel‐Gaisey, 2020). In
order to overcome such issues, and relaunch the energy transition business, it is required by
Siemens AG to adopt various approaches that provides opportunity for growth to it. Some of the
approaches are discussed below:
Focus on Renewable energy instead of Fossil fuel: In the situation of relaunching the
energy transition business, emphasizing more on renewable energy instead of fossil fuel will
provide an opportunity to the company to get economic benefit. It leads the business towards
growth and success as switch some fossil fuel to renewable energy will also help company in
getting Government support. For using renewable energy, government provide various subsidies.
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This will help company in running its business operations smoothly. Apart from this the another
benefit of switching to renewable energy is that it helps in reducing the pollution which
ultimately helps in protecting the environment. It will also help company in retaining customers
as renewable energy is affordable for them. The solar panel project can generate more power and
costs half of fossil fuels that increases the saving of customers. So, switching to renewable
energy will provide an opportunity to company to run its business operations smoothly in the
market and get economic benefits (Barcaccia, D’Agostino, Zotti, and Cozzi, 2020).
Improving infrastructure- The another approach that can be adopted by Siemens AG is
focusing more on development and improving its infrastructure as it leads to a better way to have
an efficient supply chain and move goods and renewable resources for transition of energy. It has
been seen that due to current global pandemic the supply chain is the main factor that get
affected and interrupted which slows down all business process and operations. Thus, Building
and leading an efficient infrastructure to ensure a smooth supply chain and other operation is a
viable approach for Siemens AG to ensure better growth and success during this pandemic of
COVID-19 pandemic (Hanna, Xu and Victor, 2020). Further, an efficient infrastructure and
operations ensures higher quality opportunities for employment, healthcare and education to lead
enhancement in awareness about clean energy to reduce negative impact of green house gases
and leads better and more efficient transition of energy for success and betterment of Siemens
AG.
Inserting more renewable plant- For leading better relaunching of the energy transition
business by Siemens AG an approach of inserting more renewable plant is suitable for this
organisation as renewable energy are much better than the fossil fuels for transition of energy
and also ensures generation and creation of more clearer form of energy. Further, inserting more
renewable plant is also viable for Siemens AG as it cost less than fossil fuels thus ensures a more
cost effective process and operations for Siemens AG for re-launch of its business through
making use of solar panel projects and other forms of renewable energy in place of fossil fuels
like coal which are having a capacity of generating more power at roughly half of the cost of
fossil fuel (Wells, Abouarghoub, Pettit and Beresford, 2020).
Adopt clean energy agenda and better supply of energy- The another viable strategy and
approach that can be adopted by Siemens AG is leading a clean energy agenda by use of green
power and more renewable and cleaner sources of energy like Solar, Wind, Hydro, Geothermal
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and Biomass which is more easily available and cost effective than traditional forms of energy
based in consumption of fossil fuel. Further, the due to outbreak of Corona virus, the supply
chain is the biggest factor that negatively affected and hampered. Thus, for better re-launch of its
business and to ensure more effective growth and success of its operations a better supply of
energy should be adopt by Siemens AG to ensures better energy transition business through
leading uninterrupted and smooth workflow (Gioia, Corley and Hamilton, 2013).
Thus, with respect to above discussion an evaluation can be made that corona virus had led
to many issues for an organisation in forms of sudden lockdown which effects there supply chain
and other business operations. Thus, to ensures more effective re-launch of energy transition
business focus on use of renewable energy instead of fossil fuels along with leading
improvement in infrastructure and supply chain of energy are viable approaches and strategies
for an organisation to build and retain its customers through leading more effective energy
transition at affordable cost.
RESEARCH METHODOLOGY
Research methodology is a crucial part of a study which represent an information regarding
the set of tools and methods that are taken into consideration for performing the investigation
and performing the activities involve within a study. This part of investigation allows the reader
to determine about eth validity and accuracy of information presented as it provide justification
regarding the set of methods adopted and manner in which they are helpful in performing the
research in rightful manner (Flick, 2015). The combination of methods selected will allow the
researcher in accomplish the investigation appropriately without considering any kind of risk.
This allow to perform the research activities in systematic manner and at the same time help in
performing the theoretical evaluation of different approaches applied to area of research that
results into appropriate finding to solve the research problem over which the study is based. So,
from this it can be said that research methodologies is the consolidation or combination of
several techniques, methods and approaches that assist the scholar to perform study in systematic
manner to reach up to valid conclusion.
Other than this, section of methodology also allow the investigation in getting a direction
about kind of action they have to perform for performing study and also allow to evaluate about
the validity and reliability of study by analysing the accuracy of method chosen for performing
investigation (Gioia, Corley and Hamilton, 2013). This appropriate selection and combination of
13

methods also allow in building up trust of reader regarding the authenticity of data that get
presented within dissertation. Several methods and tools adopted for this study is mentioned
below:
Research Philosophies: This refers to those belief which are being consider by the
researcher regarding the way about the information to be adopted in order to gather, analyse amd
used to represent toward the direction of aim and objectives decided for the study. the philosophy
within study is selected by researcher as per the type of knowledge that he/she want to extract by
performing investigation. Within investigation mainly positivism and interpretivism philosophies
taken into consideration that can be understood effectively using following description about
them,
 Positivism: According to this the knowledge within a study is believed to be independent
about the area of study that is to be conducted. Under this hypothesis or research
questions are formulated in order to gather the understanding about the world to prove the
gathered information right or wrong.
 Interpretivism: This philosophy is used to performing investigation over the perception
of human regarding the phenomenon that further combine the phenomenon with
individual interest in order to further analyse aims and objectives (Green, Camilli and
Elmore, 2012). This allows researcher to observe the perception of human for gathering
information about area of study.
With reference to this investigation the researcher used positivism philosophy as this
philosophy is very much helpful in presenting with the fact full information which are based of
numerical figures which provide accurate fact or information about a particular thing by
collecting data through survey evaluation.
Type of investigation: - This section is all about presenting the type of method that is
adopted for dissertation in order to collect information which help in presenting all the fact and
information needed to answer the research questions in more effective manner (Kumar, 2019).
The type of method that are mainly used within dissertations are named as qualitative and
quantitative that are explained below:
 Qualitative investigation: - This method includes the collection of data in more detailed
manner by making use of several theories and concepts which allow the scholar to decode
the understanding regarding the behavior, emotion and experiences which are connected
14

with the particular phenomenon. This allows the research in developing better
understanding regarding the several kinds of concepts, social interaction and cultural
phenomenon which help in bringing appropriate outcome from the study (Mackey and
Gass, 2015). The qualitative research further support investigator in exploring why and
how about a phenomenon which further help in describing about the event.
 Quantitative investigation: - Under this type of research mainly the numerical facts and
figures regarding particular phenomenon is taken into consideration which further help in
measuring and categorizing the information to represent the accurate fact and justification
regarding area of study. This help the scholar in determining the pattern as well as
relationship present among the variables to represent the information to answer the
research questions. The quantitative study help in determining the how much, how often
and to what extend a particular concept is presentable.
Within present dissertation the quantitative investigation method has been adopted by the
scholar which help in evaluating the quantified data and providing most accurate data regarding
the re-launch energy transition business after corona virus (Mzi, 2017). This in turn further
support in presenting the researcher position in discussion about the validity of particular fact by
representing eth information with accuracy level in numerical form to aid in presentation of
information.
Research approaches: - This is considered as that tool from the methodology section which
allow the scholar in evaluating and analysing the gathered data in effective manner and
converting it into more meaningful information. The approaches mainly used within
investigation are based on type of method adopted for performing the investigation and these are
of two type such as inductive and deductive approach that can be better understood using
following description,
 Inductive approach: - Within this approach the qualitative information is mainly
reviewed and analysed for understanding eth pattern of information which in turn further
assist in formation of a theory toward better understanding of study (Omland and Thapa,
2017). The inductive approach is suitable for the qualitative investigation and support in
formation of new theory which is emerged with gathered data.
 Deductive approach: - This approach is belongs to that particular investigation where
the existing theory is mainly evaluated by formation of hypothesis or research questions
15

for presenting with the relevant information by providing them wrong or right by
analysing the information. The deductive approach is consider to be more helpful in
analysing the numerical data, hence it remain suitable for the quantitative type of
investigation.
In context of current investigation, the deductive approach has been used within study as it
aid in analysing the quantified facts and figures which support in presenting with the most
accurate information.
Research strategy: - The research strategy is consider to be a crucial part of investigation
which help in presenting the data regarding most crucial component of study such as proposed
tool or method which the investigator mainly adopt in order to collect information in order to
answer the research questions. In another words it can be said that research strategy is that part of
methodologies which help the scholar in addressing the issue on which the whole study depends
and suggest with the right direction to gather the information (Taherdoost, 2016). There are
several strategies that mainly used for performing a research but most commonly used strategies
are interview, questionnaire, case study, survey etc. From these, in order to conduct the
investigation over relaunch of energy transition business after corona virus, questionnaire will be
used that support in collecting information from a group of people in less possible time period
with minimum resources. The main reason behind choosing this method is that it support the
investigator in collecting more concise and specific data that make it easier to reach up to a valid
conclusion with the mean of this study. The questionnaire is presented below:
Questionnaire
Q 1. Do you have basic understanding about the concept of corona virus?
a) Yes
b) No
Q 2 According to you what are several kinds of issues that spread of corona virus bring to the
world?
a) Slow down of economy
b) Supply chain disruption
c) Affected consumer spending
d) Locked out several businesses
Q 3 As per the performance of transition industry till date, do you think energy transition
16

business will help society in its welfare and development?
a) Yes
b) No
Q 4 According to your view point in what manner does corona virus impact over energy
transition business?
a) Positive
b) Negative
c) Neutral
Q 5 What are several services that Siemens AG company is offering under its energy transition
business?
a) High-Voltage DC transition
b) Flexible Ac transmission
c) Grid access services
d) Power transformation
Q 6 According to you, does the corona virus is also affecting the energy transition industry as
other sectors get affected?
a) Yes
b) No
Q 7 As per perfection, what are several benefits that Siemens AG energy transition company
provide to its customers?
a) Less greenhouse gas emission
b) Reduce dependence on fuels
c) Minimise cost expenses
d) Government support for better economy
Q 8 Within their view, what are several kinds of energies that are mainly produce for energy
transition business?
a) Solar energy
b) Wind energy
c) Geothermal energy
d) Hydroelectricity energy
Q 9 According to you what are the major issues that energy transition business faces due to
17

spread of corona virus?
a) Reduction in energy consumption
b) Imbalance between demand and supply
c) Increasing cost of fuel
d) Lack of labour availability
Q 10 What are the main reason behind dropping of profitability by the transition business after
spread of corona virus?
a) Lock down within countries
b) Temporary stop of operations
c) Economy effect
d) Reduction in consumer demand
Q 11 After corona virus pandemic which one will be the most profitable area of energy
production for the Siemens AG company that have growth production?
a) Fossil fuel-based energy
b) Renewable energy
Q 12 From you perception what are several advantages that Siemens AG company will get with
diverting its focus more toward renewable energy while relaunch of business?
a) Cost Efficient
b) Nature source for production
c) Reduce carbon emission
d) Less global warming
Q 13 As per your perception, which one among the following is most widely used material for
creating energy transition?
a) Solar thermal
b) Wind and gas turbine
c) High Voltage transmission system
Q 14 From your view point, why it is important for Siemens AG company to relaunch the energy
transition busines after corona virus?
a) Shift in consumer demand
b) Economic downturn
c) Regain market performance
18

d) Demand for change
Q 15 What are several approaches that Siemens AG company can adopt in order to re-launch
energy transition business after reduction of corona virus spread?
a) Improving infrastructure
b) Inserting more renewable plant
c) Adopt clean energy agenda
d) Better supply of energy services
Q 16 What are several opportunities developed for energy transition business due to spread of
corona virus?
a) Labour at low price
b) Employment generation
c) Accelerating clean energy transition
Data collection Method: It is refers to the medium with the help of which the information
for a particular study is gathered by the scholar so that by evaluating it they can reach up to a
valid conclusion. The adoption of right data collection method is crucial for the success of a
study as the sources using which data is collected help in ensuring the maintenance of validity as
well as reliability of data by researcher. It is defined as the medium through which information
will be gathered by the investigator about a particular area of study that help in reaching up to an
appropriate outcome (Tuohy and et.al., 2013). There are two kind of sources that are used within
an investigation to gather information such as primary and secondary data collection method:
 Primary data collection method: - The primary source of investigation is one where the
information is mainly gathered for the first time and consist if fresh information which is
not yet been gathered and used by any other person in any manner. This information is
generated directly by the interaction of the investigator with that of people that are
connected with the area of study. For gathering the primary information several methods
or strategies are adopted such as interview, focused group, questionnaire, observation and
many more. The primary research is usually preferred by the scholar when they want new
information about the area of study and there remains not any kind of time constraints to
the investigator as the primary investigation is time consuming.
19

 Secondary data collection method: - This kind of data collection sources is about
gathering and evaluating the information which is already being investigated by some
another person previously related with the current area of study. In order words it can be
said that it is a kind of data collection process where already investigated data is being
collected from several sources and different perception of scholars will get critically
evaluated for considering the positive and negative aspect of the area of study and
develop a better understanding in this regard (Walliman, 2017). The secondary data
support the investigation in determining nature of study which in turn further provide
direction to perform the primary investigation by considering the findings of secondary
data. Within this the information is gathered from already published sources such as
books, web pages, journals, blogs, articles, newspaper, magazine etc.
For conducting the current study both the primary as well as secondary data collection
method will be taken into consideration by the scholar. In this secondary information will be
performed with the help of gathering information from online sources such as articles, blog, web
pages and journals. This help in gathering information about the impact that corona virus is
currently having over business growth and challenges that energy transition business mainly
faces. On the other side the primary data is to be gathered with eth help of questionnaire which
allow the research in gathering fresh information from the respondents who are working within
the energy transition company and facing this issues which in turn further help in extracting
information about what actions to be consider while relaunching so that profitability position can
be regain by the company.
Research sampling: - This refers to that method within investigation which allow the
researcher in choosing the group of people in a manner that can provide scholar with appropriate
information regarding current area of study on behalf of whole population which is affected with
the issue which is being covered with the help of investigation. For gathering the primary
information either probability or non-probability sampling method is considered by the
researcher in order to choose the respondent for presenting with information. From these given
methods the probability sampling method will be consider by the researcher to choose
respondents for presenting information about the relaunch of energy transition business after
corona virus (Wiek and Lang, 2016). The main reason behind adopting is that it chooses the
people by adopting random selection method where each individual provided with equal chance
20

of being selected by choosing them on random basis without any pattern or favorability. This in
turn support within elimination of bias behavior in selecting respondents. Hence due to this the
probability sampling method is taken in this report where the sample size is 30 respondents that
are chosen on random basis.
Research ethics: - In order to perform primary investigation in effective manner it is crucial
for the researcher to consider ethics within the investigation so that the procedure used for
conducting the investigation as well as outcome that extracted through analysis of information
remain free from any kind of ethical issues. There are several kind of principles which are to be
followed by the researcher in order to perform study within ethical manner. It mainly includes
Informed consent, anonymity and confidentiality (Scotland, 2012). Hence for performing this
investigation in ethical manner the respondents are required to present the actual aim as well as
basic information regarding the investigation so that respondents can be voluntarily accept of
becoming a part of study and can present within true information by considering the aim of study
by follow up the informed consent. Addition to this, data protection act are also required to be
followed by the investigator which ensures that the confidential and personal information of the
respondents kept secured and not being shared so that with the execution o investigation
respondents would not get harmed in any manner. Therefore, such kind of information will be
kept private and not every one get access to this and only the researcher have this information for
reference. Despite of this while gathering secondary information it must be ensure by the
scholars that the information must be collected from reliable as well as authenticated so that
more accurate and valid information can be presented with the medium of study. Other than this
the researcher must also assure that the secondary information gathered for the study must be
updated and valid in term if current scenario so that not any kind of outdated information is
presented.
Research reliability and validity: - The reliability for a research is usually depends over the
examination of data collection tool which is adopted such as questionnaire which is consider for
this study. This means that the questions that are presented within the study must be connected
with eth area of study and provide accurate data regarding the problem to be discussed within
study. This in turn help in validating the arguments that are to be made within the form of
research questions. This in turn further support in gathering the most accurate information on
which one can trust over the conduction of further study (Green, Camilli and Elmore, 2012).
21

Despite of this the validity is mainly refers to the accuracy within presenting answer that are
presented by the respondents through the medium of questionnaire. It is so because the questions
presented within eth questionnaire are mainly close ended that ensures that the answers must be
depend over the view point of the respondents and hence consider to be more appropriate and
valid as per current view point of investigation.
DATA COLLECTION AND ANALYSIS
Data analysis is that part of a research which support the investigator in analysing the
gathered qualitative and quantitative data in order to convert it into meaningful information. For
analysing the quantitate information, the frequency distribution analysis is used by the researcher
where the investigator presents the frequency regarding the responses presented by the
respondents and then bifurcating separately to make it more understandable and meaningful.
This will support the investigator in analysis the quantitative data much easily in less possible
time period and it make use of MS Excel which help in presenting the outcomes in form of graph
and charts as per each question presented.
This section believes to be very much significant for the researcher as it help in developing
eth validity and reliability of the data from the outcome drawn. In this section the data gathered
from the questionnaire will be presented in the form of graphs and interpretation of data will be
performed using content analysis tool which present themes of questions which help in providing
idea about the further discussion which will be going to perform after theme. The frequency
distribution of the questionnaire is presented below:
Q 1. Do you have basic understanding about the concept of corona
virus?
Frequency
a) Yes 28
b) No 2
Q 2 According to you what are several kinds of issues that spread of
corona virus bring to the world?
Frequency
a) Slow down of economy 8
b) Supply chain disruption 7
c) Affected consumer spending 5
d) Locked out several businesses 10
22

Q 3 As per the performance of transition industry till date, do you think
energy transition business will help society in its welfare and
development?
Frequency
a) Yes 25
b) No 5
Q 4 According to your view point in what manner does corona virus
impact over energy transition business?
Frequency
a) Positive 10
b) Negative 15
c) Neutral 5
Q 5 What are several services that Siemens AG company is offering
under its energy transition business?
Frequency
a) High-Voltage DC transition 10
b) Flexible Ac transmission 5
c) Grid access services 7
d) Power transformation 8
Q 6 According to you, does the corona virus is also affecting the energy
transition industry as other sectors get affected?
Frequency
a) Yes 28
b) No 2
Q 7 As per perfection, what are several benefits that Siemens AG
energy transition company provide to its customers?
Frequency
a) Less greenhouse gas emission 6
b) Reduce dependence on fuels 5
c) Minimise cost expenses 15
d) Government support for better economy 4
Q 8 Within their view, what are several kinds of energies that are
mainly produce for energy transition business?
Frequency
a) Solar energy 9
b) Wind energy 8
c) Geothermal energy 3
23

d) Hydroelectricity energy 10
Q 9 According to you what are the major issues that energy transition
business faces due to spread of corona virus?
Frequency
a) Reduction in energy consumption 8
b) Imbalance between demand and supply 10
c) Increasing cost of fuel 8
d) Lack of labour availability 4
Q 10 What are the main reason behind dropping of profitability by the
transition business after spread of corona virus?
Frequency
a) Lock down within countries 9
b) Temporary stop of operations 10
c) Economy effect 5
d) Reduction in consumer demand 6
Q 11 After corona virus pandemic which one will be the most profitable
area of energy production for the Siemens AG company that have
growth production?
Frequency
a) Fossil fuel-based energy 10
b) Renewable energy 20
Q 12 From you perception what are several advantages that Siemens
AG company will get with diverting its focus more toward renewable
energy while relaunch of business?
Frequency
a) Cost Efficient 8
b) Nature source for production 10
c) Reduce carbon emission 8
d) Less global warming 4
Q 13 As per your perception, which one among the following is most
widely used material for creating energy transition?
Frequency
a) Solar thermal 12
b) Wind and gas turbine 8
c) High Voltage transmission system 10
24

Q 14 From your view point, why it is important for Siemens AG
company to relaunch the energy transition busines after corona virus?
Frequency
a) Shift in consumer demand 5
b) Economic downturn 7
c) Regain market performance 6
d) Demand for change 12
Q 15 What are several approaches that Siemens AG company can adopt
in order to re-launch energy transition business after reduction of corona
virus spread?
Frequency
a) Improving infrastructure 6
b) Inserting more renewable plant 12
c) Adopt clean energy agenda 8
d) Better supply of energy services 4
Q 16 What are several opportunities developed for energy transition
business due to spread of corona virus?
Frequency
a) Labour at low price 9
b) Employment generation 6
c) Accelerating clean energy transition 15
Data Interpretations
Theme 1: Basic understanding about the concept of corona virus
Q 1. Do you have basic understanding about the concept of corona
virus?
Frequency
a) Yes 28
b) No 2
25

Interpretation: From the collected information it has been found that around 28 people
said yes that they have basic understanding about corona virus as it is spreading throughout the
world so that awareness regarding this is also relatively higher. But on the other side, remaining
2 respondents said no to this, as they have very low understanding about this virus and not much
aware about it.
Theme 2: Several kinds of issues that spread of corona virus bring to the world
Q 2 According to you what are several kinds of issues that spread of
corona virus bring to the world?
Frequency
a) Slow down of economy 8
b) Supply chain disruption 7
c) Affected consumer spending 5
d) Locked out several businesses 10
26

Interpretation: From the above mentioned information it can be said that around 8
respondents said that slow down of economy is the major issue corona bring to world, while 7
said supply chain disruption is the issue, 5 said that it affected the consumer spending and on this
10 respondents said that locked out of several businesses are the major issue which bring by
corona virus. From overall analysis it has been identified that majority of people are in favour of
locked out of several business as due to this temporary stop of operation the salary of several
employees are blocked which in turn affecting their basic requirements.
Theme 3: Energy transition business will help society in its welfare and development
Q 3 As per the performance of transition industry till date, do you think
energy transition business will help society in its welfare and
development?
Frequency
a) Yes 25
b) No 5
27

Interpretation: In order to determine that whether the energy transition business help
society in its welfare and development investigation is performed. From this it has been found
that around 25 employees said yes that energy transition business help in welfare and
development of society, while 5 respondents said no to this. From the overall analysis of data it
has bene found that majority of people said yes as the energy transition business help in
enhancing the living standard of people by transmitting electricity and also providing several
sources of energy like batteries which in turn help in improving the execution of day to day
operations more effectively.
Theme 4: Corona virus impact over energy transition business
Q 4 According to your view point in what manner does corona virus
impact over energy transition business?
Frequency
a) Positive 10
b) Negative 15
c) Neutral 5
28

Interpretation: From the above mentioned information it has bene identified that the
corona virus pandemic has a huge impact over the energy transition business and from the
gathering of information it is found that around 10 people said that it bring positive impact over
the energy transition business by opening new opportunities. While 15 people said it bring
negative impact and 5 said its impact of energy transition business is neutral. From the overall
analysis of data, it has been found that most of the people said that it bring negative effect as due
to corona virus businesses are shut down temporarily, supply chain affected, consumer demand
drop, economy affected which in turn all come with negative impact.
Theme 5: Several services that Siemens AG company is offering under its energy transition
business
Q 5 What are several services that Siemens AG company is offering
under its energy transition business?
Frequency
a) High-Voltage DC transition 10
b) Flexible Ac transmission 5
c) Grid access services 7
d) Power transformation 8
29

Interpretation: As per the information mentioned above it has been interpreted that
around 10 out of 30 said that Siemens AG company offer High-voltage DC transition service,
while 5 respondents said that it offer flexible AC transmission, but 7 said hat grid access service
is a service and 8 said power transformation is best service of company. From overall analysis of
data it has been identified that majority of people are in favour of High voltage DC transition
service which is highly deliver by the Siemens AG company.
Theme 6: The corona virus is also affecting the energy transition industry as other sectors get
affected
Q 6 According to you, does the corona virus is also affecting the energy
transition industry as other sectors get affected?
Frequency
a) Yes 28
b) No 2
30

Interpretation: As per the data gathered above it has been found that around 28 people
said yes that corona virus is affecting the energy transition business as other industries are
getting affected. On the other side, 2 of the remaining respondents said no to this as according to
them the energy transition business is not at that risk. From the analysis of this information it can
be said that majority of people are said yes as due to corona virus several businesses are shut on
temporary basis which in turn reduces the consumption of energy that directly affect its
operations as well as profitability to larger extend.
Theme 7: Several benefits that Siemens AG energy transition company provide to its
customers
Q 7 As per perfection, what are several benefits that Siemens AG
energy transition company provide to its customers?
Frequency
a) Less greenhouse gas emission 6
b) Reduce dependence on fuels 5
c) Minimise cost expenses 15
d) Government support for better economy 4
31

Interpretation: From eth above gathered information it has been found that Siemens AG
company will get benefited with production fo renewable energy. Over this 6 said that it result in
less greenhouse gas emission, 5 said it reduce dependence on fuels, 15 said that it maximise the
cost expenses, while 4 said that company will get government support. From overall analysis it
has been identified that major benefit of it is that this will reduce the cost expenses which are
relatively higher in fossil fuel based energy as raw material are expensive but renewable energy
uses natural resources that doesn’t require additional cost.
Theme 8: Several kinds of energies that are mainly produce for energy transition business
Q 8 Within their view, what are several kinds of energies that are
mainly produce for energy transition business?
Frequency
a) Solar energy 9
b) Wind energy 8
c) Geothermal energy 3
d) Hydroelectricity energy 10
32

Interpretation: By performing investigation it has been found that around 9 respondents
said that solar energy is mainly produce energy transition business, while 8 said that wind energy
is widely produced. Despite of this 3 said geothermal is widely produced and 10 said that
hydroelectricity energy is widely produced energy. From the overall analysis of information it
has been analysed that the majority of people favoured to hydroelectricity energy. The main
reason behind it is water is most widely used sources to produce energy and it also take less time
to produce.
Theme 9: The major issues that energy transition business faces due to spread of corona virus
Q 9 According to you what are the major issues that energy transition
business faces due to spread of corona virus?
Frequency
a) Reduction in energy consumption 8
b) Imbalance between demand and supply 10
c) Increasing cost of fuel 8
d) Lack of labour availability 4
33

Interpretation: By performing analysis regarding the major issues which transition
busines is facing due to corona virus it has been determined that around 8 respondents said that
reduction of energy consumption is the major issue, while 10 said imbalance among demand and
supply is the issue. While on other hand, 8 respondents said that it increases the cost of fuel, but
4 respondents said that lack of labour availability is the major issue. From the overall evaluation
it is determined that imbalance between demand and supply is the issue which is affecting the
operations of Siemens AG company due to spread of corona virus.
Theme 10: The main reason behind dropping of profitability by the transition business after
spread of corona virus
Q 10 What are the main reason behind dropping of profitability by the
transition business after spread of corona virus?
Frequency
a) Lock down within countries 9
b) Temporary stop of operations 10
c) Economy effect 5
d) Reduction in consumer demand 6
34

Interpretation: From the analysis of above gathered data it has been interpreted that
around 9 respondents said that lock down within countries is the main reason behind drop of
profit by energy transition business. But 10 said it is due to temporary stop of operations, while 5
said economy effect is the main reason behind it and 6 said that reduction in consumer demand is
the reason. By overall analysis of data it has been determined that majority of favour are
presented to temporary stop of operations as it reduces the consumption of energy which is
relatively higher in factor or businesses, hence its profitability get affected.
Theme 11: The most profitable area of energy production for the Siemens AG company that
have growth production
Q 11 After corona virus pandemic which one will be the most profitable
area of energy production for the Siemens AG company that have
growth production?
Frequency
a) Fossil fuel-based energy 10
b) Renewable energy 20
35

Interpretation: By performing investigation about the opportunity of the Siemens AG
company while relaunching they business after corona virus so it has been identified that as per
the response of 10 respondents fossil fuel based energy will be profitable. But on the other side
20 respondents said that renewable energy would be more profitable to them. The majority of
people respond toward renewable energy production as the price of fossil fuel is increased and at
the same time the supply chain is also get affected due to corona virus. But the renewable energy
is produce using natural resources which is away from such kind of challenges and hence it is
beneficial for the Siemens AG company t produce it in less expenses.
Theme 12: Several advantages that Siemens AG company will get with diverting its focus more
toward renewable energy while relaunch of business
Q 12 From you perception what are several advantages that Siemens
AG company will get with diverting its focus more toward renewable
energy while relaunch of business?
Frequency
a) Cost Efficient 8
b) Nature source for production 10
c) Reduce carbon emission 8
d) Less global warming 4
36

Interpretation: AS per the information gathered above it has been identifies that round 8
people said that cost efficient is the biggest advantage that Siemens AG company will get having
more focused toward renewable energy. But on the other side 10 respondent said that it gets
produced with natural sources so it is easy to produce and hence remain advantageous, while 8
respondents said that reducing of carbon emission is the major benefit that Siemens AG company
will get with increasing the production of renewable energy. On the other hand, 4 respondents
said that it helps in reducing global warming. From the overall analysis of information it has
been identified that majority of people are in favour of natural source of production is most
advantageous factor as it help in using natural resources which remain cost efficient and also
emit less carbon oxide.
Theme 13: One among the following is most widely used material for creating energy transition
Q 13 As per your perception, which one among the following is most
widely used material for creating energy transition?
Frequency
a) Solar thermal 12
b) Wind and gas turbine 8
c) High Voltage transmission system 10
37

Interpretation: From the above-mentioned information it can be said that around 12
respondents said that solar thermal is most widely produced energy, while on the other side 8
respondents said that the wind as well as gas turbine is most widely used material for creating the
renewable energy. Despite of this, around 10 respondents said that high voltage transmission
system is a most widely used practices for producing energy. From the overall analysis of
gathered information, it has been found that majority of votes are in favour of solar thermal as a
most widely used material to create solar energy, as it is one of the most easiest practice to adopt.
Theme 14: It is important for Siemens AG company to relaunch the energy transition busines
after corona virus
Q 14 From your view point, why it is important for Siemens AG
company to relaunch the energy transition busines after corona virus?
Frequency
a) Shift in consumer demand 5
b) Economic downturn 7
c) Regain market performance 6
d) Demand for change 12
38

Interpretation: From the investigation it has been found that Siemens AG company is
required to relaunch the business and about it 5 people said that it is essential as there is a shift
within the demand of consumer. On the other side 7 respondents said that economic down turn is
the major factor which make it crucial to relaunch business, while 6 said that its is essential for
getting the market performance back. Despite of this, 12 respondents said that demand for
change is the main factor which created requirement for the energy transition business. From the
overall analysis of information it has been determined that majority of people are in favour of
demand for change is the main reason which require Siemens AG company to relaunch energy
business as due to increase in price of oil and fossil fuel the demand of customers will shift
toward energy based consumption.
Theme 15: Several approaches that Siemens AG company can adopt in order to re-launch energy
transition business after reduction of corona virus spread
Q 15 What are several approaches that Siemens AG company can adopt
in order to re-launch energy transition business after reduction of corona
virus spread?
Frequency
a) Improving infrastructure 6
b) Inserting more renewable plant 12
c) Adopt clean energy agenda 8
39

d) Better supply of energy services 4
Interpretation: In order to relaunch its business there are number of approaches that
Siemens AG company can adopt. Over this around 6 respondents said that company must
focuses toward improving infrastructure to enhance its capacity of producing the energy. But 12
said that it must try to insert more renewable energy plant, while 8 respondents said that it must
work over the agenda of producing clean energy which would be best approach for relaunch f
business. After all these 4 respondents said that it must focuses toward better supply of energy
services. From the overall analysis of information, it has been identified that majority of
responses are in favour of creating more renewable energy production plant as it supports in
creating more renewable energy that would be in high demand after corona virus due to its
feature of lower cost.
Theme 16: Several opportunities developed for energy transition business due to spread of
corona virus
Q 16 What are several opportunities developed for energy transition
business due to spread of corona virus?
Frequency
40

a) Labour at low price 9
b) Employment generation 6
c) Accelerating clean energy transition 15
Interpretation: There are number of opportunities that get develop ion front of the energy
transition business because of spread of corona virus. By investigation about it has been
determined that around 9 employees out of the 30 said that due to corona virus several people
losses their jobs which in turn make it easier to get labour at low price. On other side 6
respondent said that employment generation is also a big opportunity in front of Siemens AG
company that help in getting positive response from society. Other than these 15 respondents
said accelerating clean energy transition is another opportunity in front of Siemens AG company.
By analysing the information, it has been identified that more responses are in favour of
accelerating clear energy transition. This is so because the availability of resources for producing
fossil fuel based energy is become more expensive after corona virus, hence this created an
opportunity to work toward renewable energy as it cheaper to produce using natural resources.
DISCUSSION
From the above gathered information it has been analysed that it is most widely and
frequently spreading virus which is affecting the health of people to a great extend and also
become the reason of several deaths. It has bene found that this virus is spreading within a
41

human body through respiratory droplets which affect the expel when a person takes up breath
and they found cough or sneeze once the virus gets enter within the body. There are mainly
seven type of corona virus which is spreading throughout the world and each of them having
different symptoms (Hanna, Xu and Victor, 2020). The corona virus mainly lies within a round
core shrouded within the protein and also contain certain type of greasy membrane. Its core is
consisting of genetic material with which it get inject within the vulnerable cell in order to infect
them. The spike seen at the corona virus are protein extend which remain at the core of the viral
surface that allow the virus to recognise and get latch over specific type of cell within body. By
further investigation about it, this has bene found that surgical mask not alone be able to block
out the viral particles that contained in droplet, but other habits such as washing hand regularly,
sanitizing the hand after washing, avoid touching of eyes, mouth, face, objects etc. This in turn
help in reducing the risk of infection among the people when such precautions will be consider
by the people ion their daily routine (Gioia, Corley, and Hamilton, 2013).
On the basis overall information represented from the literature review section which have
included several secondary sources, it can be said that pandemic corona virus has developed
range of challenges for energy transition businesses as they faced a lot due to COVID 19
pandemic. It has been acknowledged that occurrence of COVID 19 pandemic have directly
change the energy consumption pattern of the people thus their influence have diverted a lot
towards the other sources energy from where they can develop and energy and use it effectively.
Another issue that have been faced by energy transition business is that COVID 19 pandemic has
brought huge imbalance in the demand as well as supply of energy at marketplace as government
has strictly issued lockdown in several areas for the health concern of the people.
Apart from this, the prices of the oil also raises with the passing period of time. This
directly develops huge challenges for the energy transition business because their demand within
the marketplace would surely decline as people are not able to afford the high rate oils. At
another end, it can also be said that the due to increasing influence of the COVID 19 pandemic
many people have lost their job (Green, Camilli and Elmore, 2012). This has directly influenced
their source of income which have made it difficult for the individuals to arrange basic necessity
things for themselves and their family. As a result, when it comes to the survival of the
livelihood these people gives main preferences to their basic necessity as compared to the oils,
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fuels and other things. It directly affects the energy transition business as it creates challenges for
them which influence their businesses in negative manner.
Apart from this, it has been later analysed that now a days people are giving more
preferences to the renewable energies as it is able to fulfil the core requirement of energy
consumption of the people across the world (Guerrero-Calderón, 2020). Also, it creates bright
future as well as range of growth opportunities for the companies dealing in the solar energies
which ultimately develops huge challenges for the companies which deals in oil, gas and coals.
Along with this, it also creates huge financial issues for the same company as their sales at
marketplace declines with the passing period of time.
In addition to this, it can be further said that increasing prices of the oil directly affects the
overall process of production of energy. This also converts the overall process of input of oil,
coal and others. Here, it has been further acknowledged that for grabbing attention of the
customers towards them these businesses are required to focus on using renewable energies so
that they can remain beneficial for them and produce the nature energy at cheaper rate which in
turn further help them in getting out from the condition of financial breakdown that companies
has to face due to pandemic Corona virus pandemic.
Away with this, it has been later analysed that impact of corona virus over the energy
transition business can be seen in many forms such as economic slowdown that hit consumer
demand, supply chain and logistic risk and impact of uncertainty and travel restriction (Hall,
Scott, and Gössling, 2020). The major influence of this can be seen decline the economic status
of the nation along with the societal progressive rate. Here, it has been analysed that high level of
slowdown in the economy has influenced working pattern of localise people as they are not in
the condition of making purchase from the energy transition companies as according to them the
first and foremost preference must be given to basic livelihood of the people rather than
consumption of energy. In addition to this, COVID 19 pandemic has also placed major influence
over the level of uncertainty occurrence as well as travel restrictions. This is so because, due to
COVID 19 pandemic people are not able to travel thus the core requirement of the oils and fuels
have been declined which ultimately affects the energy transition business as less sales
performance would definitely affect its profitability as well as its sustainability at the
marketplace (Hanna, Xu, and Victor, 2020). This clearly depicts the overall negative influence of
43

COVID 19 pandemic over the energy transition business. Also, these businesses are required to
take several initiatives so that they can maintain their position at marketplace.
From the above analysis and discussion, it has been found that there are several
opportunities that an organisation can get for relaunching its energy transition business. The
main purpose of business is to minimise greenhouse gas emission through distinct forms of
decarbonisation. It has been found that because of lockdown, people, businesses and economy all
are suffered. Businesses faces huge losses due to lockdown and the entire economy slows down
because of it which highly impacts on demand of energy in the market (Selmi and Bouoiyour,
2020). The organisations of each sector faces distinct challenges due to outbreak of covid 19
pandemic. It also impacts adversely on the supply chain of company as it is not getting materials
needed to produce energy.
Apart from this, it is found that people also face financial crisis because of lock down and
due to hike in prices of oil and fuel, the demand of fossil fuel is also reducing as people haven't
much money to buy it. All this impacts on productivity and profit of company. By the analysis
and interpretation of data, it has been found that there are several approaches which an
organisation can adopt to relaunch its energy transition business after coronavirus. Emphasize
more on renewable energy rather than fossil fuel is one of the approach that organisation can
adopt to launch its energy transition business. Providing renewable energy instead of fossil fuel
will provide opportunity to organisation to get economic benefit. It also assists in reducing
pollution which is also beneficial in terms of environment. It helps company protecting the
environment (Tuohy and et.al., 2013).
Moreover, inserting more renewable energy plant is another approach that support in
successfully launching of energy transition business. As the renewable energy is better than
fossil fuel, inserting more renewable plant would be beneficial for both people as well as
business. It helps people by saving their cost of electricity and benefit organisation in terms of
improving its profit and revenues. Apart from this, by emphasizing on renewable energy,
company can also get support from government to run its business operation successfully as
government provides various subsidies and benefits of investing in renewable energy. one of the
major benefit that is found from the analysis of using renewable energy is that it is cheaper in
comparison to fossil fuel which also helps in saving money of customers. So, they may prefer to
buy renewable energy which will help in improving the consumer base of company in attaining
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profitability. In addition to this, it is found that adoption of clean energy agenda as well as batter
supply of energy is also an appropriate approach that can be used by Siemens AG to re-launch its
business in the market successfully after corona virus (Wiek, and Lang, 2016).
CONCLUSION AND RECOMMENDATIONS
Conclusion
From the above performed dissertation it can be summarised that energy transition
businesses are highly affected by the spread of corona virus. This is so because it not only
affected the health of people throughout the world but also transform several practices such as it
reduces the transportation practices throughout the world. This in turn further reduces the
demand of energy which is used for travel and transport practices. Other than this, due to major
health issues that corona virus is creating, government order to lock down the countries which in
turn stop the operations of several factories as well as businesses this in turn reduces the energy
consumption and hence affected its demand in marketplace. Despite of all this there are certain
factors such as price of oil and other fossil fuel, consumption pattern, disruption in supply chain
is also consider as some other factors that affect the energy transition business all because of
corona virus spread throughout the world. Therefore, due to this corona virus several kind of
issues energy transition businesses is required to face which is affecting its operations as well as
profitability.
By performing investigation it has been found that there are several kinds of issues that
corona virus bring to the world such as it slow down the economy by temporarily stopping the
operations of several businesses which in turn bring a huge impact over economy. Other than this
it also disturbs the supply chain due to shut down of transportation practices due to corona virus.
These are certain factors which affected the operations of energy transition business which
constitute a major part of economy. Addition to this it has been identified that there are number
of issues that generated in front of energy transition business due to corona virus. This mainly
includes reduction of energy consumption among people due to order of government to stay
indoors, there is a imbalance between the demand and supply of energy due to corona virus.
Additionally, there is a huge hike within the price of fuel due to this pandemic which in turn also
affected energy transition business as not energy production based of fossil fuel is quite costly
and another issues it created is lock down which reduces the availability of labour. These are
45

certain issues that affected the growth as well as profitability of energy transition business in
year 2020, but in order to regain its position as well as market performance back the energy
transition business required to relaunch its business so that better performance can be exert while
dealing with these issues.
By further performing investigation over this it has been identified that as compare to
fossil fuel-based energy production, the renewable energy will be more beneficial and bring up
range of benefits in front of energy transition business after corona virus. This is so because it
supports in dealing with all the short comes such as higher price of fuel, supply chain
disturbance, economic uncertainty and crises etc. But these issues not remain serious for the
renewable energy as in this process the energy is produce and transmitted with the help of natural
resources such as sunlight, water, wind etc. that are nor difficult to get. Hence, it can be said that
due to corona virus the prospects with the renewable energy production has been grow for future
which allow energy transition business to perform well and regain its profitability. Therefore the
relaunch of energy transition business is very much crucial after corona virus get under control
and everything going to be operate as previously. This is so because due to corona virus range of
activities get stopped, labour power get affected, economy get affected which changes the
demand of consumers and also bring numerous of changes in market that put emphases toward
encouraging a relaunch of business in some better manner to cover all these factors. This
relaunch of business will support the energy transition business to work as per the shift within
the consumer demand that happen due to corona virus. Other than this it become able to deal
with economic downturn that affected the supply chain which help in collecting resources from
different part of world. Other than this it support in regaining the market performance by
performing well and changed demand of the consumers as well as other people.
By further performing investigation its has been identified that there are number of
energies that can be produce with natural resources such as solar energy by making use of
sunlight as a sources of producing energy and it is also mostly used resources throughout the
world. Despite of this there are some other energy such as hydro energy which is produced with
water and consider to be highly used energy. After that there are some other energy such as wind
energy which is produce with the help of wind turbines as well as geothermal energy which is
also used to produce energy with natural resources which result into less harem o environment.
There are number of benefits that a energy transition business will get with the production of
46

renewable energy. By performing research over this it has been identified that, renewable energy
emit less greenhouse gas which is one of the major issue with fossil fuel based energy production
as it carbon emission is very high which pollute the environment and also consider bad for the
health of human being. Other than this, production of renewable energy also reduces the
dependency of people on fuel as it ion based batteries help in making transportation fuel and
carbon emission free which help in maintaining the cost efficient travel and transport practices.
Despite of this the renewable energy is cost efficient which require less spending of customer as
compare to fossil fuel based energy. Due to all these benefits to the economy, society as well as
environment, government also extend its support to such energy transition business which put
emphases toward producing renewable energy or adopting practices that result in less possible
harm to the society and environment as well.
Recommendation
As per the above gathered ad analysed information it has been identified that there are
number of issues that Siemens AG company is facing in its energy transition business due to
spread of corona virus. This is so because it not only affecting the health of people but also
affecting the economy as well as transport practices which in turn make it difficult for managing
the business practices effectively. This created requirement for relaunch of energy transition
business by Siemens AG company in more effective manner that remain easily acceptable by the
economy, country and society as well while dealing with challenges that get arises due to corona
virus. Following are certain recommendations that are provided to Siemens AG company for
relaunch business effectively,
 The Siemens AG company must focus toward relaunching business with more focus
toward renewable energy as after corona virus there is a huge shift within the economy as
well as consumer demand for energy consumption and their spending. So, the renewable
energy production will provide consumption of energy at cheaper rate and hence support
in maintaining the consumers as well as maintaining the profitability of business.
 The Siemens AG company must focus toward improving its infrastructure while re
launching the business. This is so because it supports in enhancing the level of production
of energy which allow company in enhancing its service quality and also ensure more
customer satisfaction. By improving the infrastructure, it become easier for the company
47

to install more solar panels and wind turbines which in turn help in producing energy
more frequently that provide a support to cater need of more customer.
 The Siemens AG company must focuses toward performing the investigation regarding
the requirement of the society so that appropriate budget can be prepared as the inflation
will get increased after corona virus due to economic loss that countries are facing due to
this pandemic. Hence, this will support in performing appropriate planning regarding
what things must be consider what must be the cost efficient practices that can be adopted
by Siemens AG company to perform operations effectively.
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