International Business Environment - Report

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Added on 2020-01-16

International Business Environment - Report

Added on 2020-01-16

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International Business

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3INTERNATIONAL BUSINESS ENVIRONMENT...................................................................3MANAGING CULTURE............................................................................................................3INTERNATIONAL TRADE THEORIES..................................................................................4PROTECTIONISM & GOVERMENT INFLUENCE ON TRADE...........................................4CROSS-NATIONAL COOPERATION AND AGREEMENTS................................................5FOREIGN DIRECT INVESTMENT & COLLABORATIVE STRATEGIES..........................6EXPORT IMPORT STRATEGIES.............................................................................................6COUNTRY EVALUATION AND SELECTION.......................................................................7GLOBAL MARKETING............................................................................................................7CSR & ETHICS...........................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................92

International Business Environment - Report_2

INTRODUCTIONGlobalization over the past years has increased to a great extent due to ever changingneed of business and people. Every day, the technology is changing and due to increase ininnovation and techniques, people strive for more products which can satisfy them and in orderto provide additional services to its customers, businesses have taken a route to foreign marketsto serve a large customer base and provide them with utmost comfort. Present report will discussthe scenario of Monsoon Accessorize which deals in clothing and wants to move into globalmarkets. In addition to this, factors which act as a barrier will be illustrated in this study.MAIN BODYInternational business environmentAs technology is progressing continuously, businesses have been thinking to expand theirarea of operations. Thus, due to rapid expansion of going global, created international businessthe face of present economy. International business is the combination of all transactions that isdone between various countries. To be in the international environment, Monsoon Accessorizeneeds to incur a lot of cost. There are so many factors which hit the International expansion ofcited firm. These factors are like political, economic, social, technological, legal and ,environmental. Weighing what an organization has in its pocket and understanding theadvantages and disadvantages of entering into a new market are the considerations beforemaking a move to international market(Oparaocha, 2015). As various tools and techniques havebeen introduced in the market for expansion, as per the nature of firm, they are adopting requiredtechniques to move at the global level. There are certain key business drivers which help acompany to increase the probability and maintain its growth in the international markets. Someof the key drivers which can drive a company to global markets are Strategy, Marketing,Products and Services along with Infrastructure, Pricing and many more.3

International Business Environment - Report_3

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