Positioning Statement and Motto for Hewlett Packard Computers
Added on 2023-06-03
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Assignment 1
Positioning Statement and Motto
Use the provided information, as well as your own research, to assess one (1) of the stated brands
(Alfa Romeo Hewlett Packard, Subway, or Sony) by completing the questions below. At the end
of the worksheet, be sure to develop a new positioning statement and motto for the brand you
selected. Submit the completed template in the Week 4 assignment submission link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Alfa Romeo Hewlett Packard, Subway, or Sony): Hewlett Packard
Computers
1. Target Customers/Users
Who are the target customers for the company/brand? Make sure you tell why you selected
each item that you did.
Age Bracket: The age of the users of Hewlett Packard computers can be very vast since in
current times computer technology is known to almost every person.
Gender: The gender for the users can be both male and female.
Income Bracket: The income bracket of the target users for Hewlett Packard computers are
moderate-income people to high-income people.
Education Level: The people who would be proficient in using computer technology would be
targeted irrespective of the educational degree.
Lifestyles: The people who are tech-savvy and loves technology.
Psychographics: The users who are inclined towards innovation since they would be more
interested in using HP computers.
Values: The users who want to explore new things and are open to changes.
Other items you would segment up on: Other items for segmentation could be interests, area
the people live in and whether technological understanding is present in the area.
© 2018 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information
and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of
Strayer University.
MKT 100 Assignment 2 1186 (6-13-2018) Page 1 of 5
Positioning Statement and Motto
Use the provided information, as well as your own research, to assess one (1) of the stated brands
(Alfa Romeo Hewlett Packard, Subway, or Sony) by completing the questions below. At the end
of the worksheet, be sure to develop a new positioning statement and motto for the brand you
selected. Submit the completed template in the Week 4 assignment submission link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Alfa Romeo Hewlett Packard, Subway, or Sony): Hewlett Packard
Computers
1. Target Customers/Users
Who are the target customers for the company/brand? Make sure you tell why you selected
each item that you did.
Age Bracket: The age of the users of Hewlett Packard computers can be very vast since in
current times computer technology is known to almost every person.
Gender: The gender for the users can be both male and female.
Income Bracket: The income bracket of the target users for Hewlett Packard computers are
moderate-income people to high-income people.
Education Level: The people who would be proficient in using computer technology would be
targeted irrespective of the educational degree.
Lifestyles: The people who are tech-savvy and loves technology.
Psychographics: The users who are inclined towards innovation since they would be more
interested in using HP computers.
Values: The users who want to explore new things and are open to changes.
Other items you would segment up on: Other items for segmentation could be interests, area
the people live in and whether technological understanding is present in the area.
© 2018 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information
and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of
Strayer University.
MKT 100 Assignment 2 1186 (6-13-2018) Page 1 of 5
Assignment 1
Positioning Statement and Motto
How does the company currently reach its customers/users? What methods and media does
the company use to currently reach the customers/users? What methods and media should
the company use to currently reach the customers/users? Make sure you list the media type
and why you think it will reach the customers.
HP takes the help of different traditional media platforms such as advertisements in television,
newspapers and billboards and new media platforms such as social media sites which gives them
a huge chance to connect to their users (Parsons, 2013). However, they could explore other
options as well such as radio advertisements, advertise their product with the help of YouTube.
What would grab the customers/users’ attention? Why do you think this will capture their
attention?
YouTube advertising could help in grabbing the attention of the users since it is one of the most
used media platforms in current times.
What do these target customers’ value? Why do you think they value these items?
The target customers value dependency on the product that they are using and innovation. This is
because they could depend completely on the technology for their desired work without having
to fear to lose their works and also to keep up with the changes in technology.
2. Competitors
Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected
each competitor.
Competitor 1: Dell – They are one of the most famous companies in current times in the same
market.
Competitor 2: Lenovo – They have a time frame of operating in the market for a long time
which makes the people trust them.
Competitor 3: Apple – They are one of the highest functioning and profitable companies in the
field of technology.
© 2018 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information
and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of
Strayer University.
MKT 100 Assignment 2 1186 (6-13-2018) Page 2 of 5
Positioning Statement and Motto
How does the company currently reach its customers/users? What methods and media does
the company use to currently reach the customers/users? What methods and media should
the company use to currently reach the customers/users? Make sure you list the media type
and why you think it will reach the customers.
HP takes the help of different traditional media platforms such as advertisements in television,
newspapers and billboards and new media platforms such as social media sites which gives them
a huge chance to connect to their users (Parsons, 2013). However, they could explore other
options as well such as radio advertisements, advertise their product with the help of YouTube.
What would grab the customers/users’ attention? Why do you think this will capture their
attention?
YouTube advertising could help in grabbing the attention of the users since it is one of the most
used media platforms in current times.
What do these target customers’ value? Why do you think they value these items?
The target customers value dependency on the product that they are using and innovation. This is
because they could depend completely on the technology for their desired work without having
to fear to lose their works and also to keep up with the changes in technology.
2. Competitors
Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected
each competitor.
Competitor 1: Dell – They are one of the most famous companies in current times in the same
market.
Competitor 2: Lenovo – They have a time frame of operating in the market for a long time
which makes the people trust them.
Competitor 3: Apple – They are one of the highest functioning and profitable companies in the
field of technology.
© 2018 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information
and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of
Strayer University.
MKT 100 Assignment 2 1186 (6-13-2018) Page 2 of 5
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