Importance of HR and Financial Management Strategies in Body Shop
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This report discusses the importance of HR and financial management strategies in Body Shop, a cosmetics industry headquartered in London. It covers the role of HR in maximizing employee productivity, financial management strategies, SWOT analysis, and evaluation of the company.
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Introduction to Business Studies.
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TABLE OF CONTENTS INTRDOUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 Presenting human resource strategies.........................................................................................3 Analysing various financial management strategies...................................................................4 Conducting SWOT analysis for Body shop................................................................................5 Evaluation of the company.........................................................................................................6 CONCLUSION................................................................................................................................6 REFERENCES................................................................................................................................8 APPENDIX......................................................................................................................................9
INTRDOUCTION. Every business is concern with providing goods and services that are essential for running the company in competitive manner. Further the present report is based onBody shop that is cosmetics industry headquartered in London and is specialized in selling variety of perfumes and skincare products. Also, the report will identify the importance of human resource department in conducting various activities essential for the growth of the company. Further, various finance functions crucial for company success will also be discussed in detail. Moreover, the study will analyse importance of financial management through identifying various financial strategies used by body shop. Furthermore, company strength and weakness while working in complex business environment will also be covered under this report. Lastly, most important strategies that will be helpful in growth of body shop in future will also be closely identified. Also, such strategies will suggest corrective actions that needed to be taken by quoted firm in against of market rivalries to stay ahead in competition. MAIN BODY. Presenting human resource strategies. Akter (2021)defines HR as part of business that is responsible for screening, selecting andhiringresponsiblecandidatesthatwouldhelpbusinessachievespecifiedgoalsand objectives. This means that human resource department helps in maximizing the employee productivity through developing various employee benefit programmes. Moreover, this division of the business is responsible for managing and engaging people at the workplace in the most effective manner. Thus, the business technology is also utilized in the best manner through improving the communication, staffing and training of the employees (Liebl, 2018). Moreover, the work culture of the company is also improved to greater extent for those business that are having the best HR department. Hence, such companies are able to run for longer period due to minimum employee turnover and maximum job satisfaction that helps is achieving unbelievable targets. Moreover, in context of body shop it can be said that HR department is very attentive that business has all the right employees that are available at correct time and cost.Also, the department ensures that all the business HR policies are updated in right manner as suggested by
top management so that certain analysis based on the profit and growth of the company could be conducted. Further, HR department of body shop provides all it employees proper training and support through conducting various programmes (Murphy, 2020). Also, it creates environment where any queries and suggestions either personal or professional could be easily shared by the all employees to the HR officers so that efficiency is not affected in any manner. Analysing various financial management strategies. AYDIN, ALAZMA and Çora (2020)defines finance as process in which funds are properly managed for the business activities so that certain purchases and investment could be made in future operations of the business.Thus, it means that function of finance in any business is to closely monitor inflow and outflow of money so that maximum revenues for the firm could be generated in specific time frame. Hence, in any company proper records of revenues and expenses are made through book keeping so that better financial decisions could be made in the future. Moreover, if finance department is working in most efficient (way) than futureriskscouldbeavoidedthroughbythisdivisionthroughcreatingriskmitigation programmes so that firms activities could be continued in smooth manner. In body shop, this department is responsible for handling large amount of money in well manner so that operational excellence could be maintained across various regions. Also, in body shop this division make sure that all employees are paid timely and accurately for the work that is carried out and also ensures all financial process of body shop are being followed according to the legal guidelines set by the government of the country (Sahaf, 2019). Furthermore, it also looks at various projects that are available for future investment so that company growth could be achieved. Also, proper investor relations are maintained so that continuous support could be gained to the company. Moreover, role of this department in quoted firm in determining financial planning, company budgets and corporate strategy is based on the analysing current changing needs of the customers and business environment so that losses could be avoided for quoted firm. Furthermore, there are different types of documents that are being used in financial reporting so that there is systematic maintenance of records some of them are as follows : Profit and loss:This type of account is helpful in providing useful information about totalincomeandexpensethatisrequiredforanalysingcompanycurrentandfuture performances. In company like body shop this is very crucial to identify whether the company is generating enough sales and revenues along with identifying whether the firm expense is
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managed effectively or not (What Does a Finance Department Do?,2021). Also, the information collected from this account help the quoted firm in setting and achieving various business targets that would further help in global expansion and developing marketing policies accordingly. Thus, the net profit of the company is find out at end of financial year through taking in account all indirect expenses that are occurred during particular year. Balance sheet:Its main purpose is to define the true financial position of the company during given time period. Also, this statement shows total amount of assets and liabilities that are owned by any company and the total amount invested in the business. Further, this document is important for body shop company as it helps in determining the total assets value and thus identify the possible future challenges that could be faced by the quoted firm to survive in the industry(Al-Haddadandet.al.,2020).Moreover,ithelpsthecompanystakeholdersin undertaking various business decisions through the balance sheet information. Further, it helps body shop in borrowing various short and long term loans that are important for company success. Cash flow statement:It is document that is responsible for identifying the movement of money in the company. Thus, it helps in understanding how much money is making and spending so that business cash positions could be identified. Furthermore, this document helps body shop in determining working capital and optimum level of working capital required for conducting daily operations of the business (Fischer, 2021). Also, it helps the quoted firm in doing short term planning that so that sufficient amount of cash could be kept for any emergency cases.Moreover, through this statement the quoted firm have details of total amount spend during the year so that excess cash utilization could be done in most effective ways. Conducting SWOT analysis for Body shop. SWOT framework is basically used by most of the companies to identify the company competitive position so that better strategic planning could be done. Further, it analysis the internal factors that affects the efficiency of the business. For body shop it as follows: Strengths ï‚·Thiscompanyhasstrongdigital presencethathasfurtherhelpedin creatingbrandloyaltyamongthe customers. Weakness ï‚·Thereisverylowadvertisingof products. ï‚·Retail outlets are very limited that also impacttheoverallsalesofthe
ï‚·It has unique product portfolio that is not easily available in local markets. ï‚·A very high brand value due to the strong supplier network across various regions. company. ï‚·Very high prices of the product might not attract new potential customers of lower income groups. Opportunities ï‚·With the growing importance of health eco friendly products could be launched for skincare. ï‚·Initiatingfreedeliverysystemwill increasetherevenuefortheonline businessofthecompany(TheBody Shop SWOT Analysis, Competitors & USP,2021). ï‚·Throughbuildingomnichannelthe company would grow on higher levels. Threats ï‚·Thereisfearofchangingcustomer preferences that might impact the sales of firm. ï‚·Heavy competition in cosmetic market by successful firms. ï‚·Gathering raw materials at low cost is challenge in markets that are not stable. Evaluation of the company. Thus, from the overall it can be said that body shop has been grown immensely grown all around the world due to closely monitoring the business activities of itself and other rivalry firm in the market so that better strategies could be developed in the future.However, is to be recommended to the quoted firm that better strategies need to be developed by the firm in opening stores in those areas where delivery of goods is not possible so that larger market areas could be covered (Schlegelmilch and Winer, 2020). Moreover, the company needs to ensure that faster deliveries are made through developing efficient supply channel so that goods could be consumed at faster rates by the buyers. Furthermore, body shop should include more eco friendly products' so that more success could be added to the current operations of the firm. CONCLUSION. From the above report it can be concluded that business need to be operated in manner through closely analysing various factors that are present in any business environment. Also, the
report has identified various HR strategies that are adopted by body shop and importance of such strategies on success of the company. Further, the study had analysed importance of profit and loss, balance sheet and cash flow statement in identifying the true position of company against its competitors. Moreover, the report had analysed the financial management strategies through identifying the role of finance department in body shop. Lastly, the study had analysed strength and weakness of the quoted firm through proper SWOT analysis along with presenting certain suggestions for improvement in future conduct of activities.
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REFERENCES Books and Journals. Akter,S.,2021. Companies’vision, mission,andcorevaluesfocusonhumanresource management.International Journal of Financial, Accounting, and Management. 2(4). pp.343-355. Al-Haddad, S. and et.al., 2020. FACTORS AFFECTING GREEN COSMETICS PURCHASE INTENTION.JournalofManagementInformationandDecisionSciences.23(4). pp.332-342. AYDIN, S., ALAZMA, R. and Çora, H., 2020. The Influence of Price, Brand, and Store on Turkish Women's Purchase Intention in Cosmetics Market.Turkish Studies-Economics, Finance, Politics. 15(4). pp.1879-1898. Fischer,M.,2021.7Thefutureofpersonalfinancemanagement.InFintechBusiness Models(pp. 140-156). De Gruyter. Liebl, F., 2018. What Is Strategic Marketing in an Innovation Society?. InInnovation Society Today(pp. 165-181). Springer VS, Wiesbaden. Murphy, K. R., 2020. Performance evaluation will not die, but it should.Human Resource Management Journal. 30(1). pp.13-31. Sahaf,M.A.,2019.Strategicmarketing:makingdecisionsforstrategicadvantage.PHI Learning Pvt. Ltd. Schlegelmilch, B. B. and Winer, R. S. eds., 2020.The Routledge Companion to Strategic Marketing. Routledge. Online. TheBodyShopSWOTAnalysis,Competitors&USP.2021.[Online].Available through:<https://www.mbaskool.com/brandguide/lifestyle-and-retail/9339-the-body- shop.html>. WhatDoesaFinanceDepartmentDo?.2021.[Online].Availablethrough :<https://www.indeed.com/career-advice/career-development/what-does-finance- department-do>.
APPENDIX. BALANCE SHEET
PROFIT AND LOSS ACCOUNT
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