Human Resource Management for Bakery: Recruitment and Selection Strategies

Human Resource Management 1
Contents
BREADTALK.................................................................................................................................1
JOB ANALYSIS.............................................................................................................................1
JOB DESIGN...................................................................................................................................2
RECRUITMENT STRATEGIES....................................................................................................3
SELECTION STRATEGIES...........................................................................................................4
CONCLUSION................................................................................................................................5
References........................................................................................................................................6

Human Resource Management 2
BREADTALK
BreadTalk is one of Singapore’s most famous bakery brands, founded in 2000 and listed in 2003.
BreadTalk not only expanded to nearly 1000 retail stores across 17 districts in Singapore but also
had its bakery outlets in other countries across Asia such as Malaysia and Hong Kong, and even
in the Middle East. Besides its bakery outlets, the company also owns and operates other brands
like the Din Tai Feng restaurant based in Singapore and Thailand, or Food Republic food atria
based in Singapore, Hong Kong, Malaysia, China and Taiwan. They aim to delight their
customers with a blend of unique concepts which envisions new food cultures across the
bakeries, restaurants and food atriums. Other than that, they also aim to work with an
international line up of consultants from a few countries in Europe and Asia such as France,
Japan, and Taiwan, to bring out the best combination of culinary skills from an Asian to a
Western culture, which delivers a world of taste to their customers. They combine the best
flavors of Asian and Western with a perfect blend of local culture using quality ingredients and
their chefs’ idea inspirations from the latest food trends in the world. (“BreadTalk Group
Strategy,” n.d.)
JOB ANALYSIS
From the research on the internet, I believe hiring a bakery manager will undoubtedly benefit our
next outlet as a bakery manager carries numerous responsibilities, all of which are important to a
well-functioning bakery so that the aspects of the bakery are maintained, and the customers are
satisfied. First of all, the manager needs to be capable of baking large quantities a wide range of
breads, pastries, and cakes to meet the needs of the market and also maintain the quality of the
goods in the standard. Most importantly, they must have impressive ideas in making innovations
which meets the latest food trends and also create unique products that would make them an
advantaging competitor among the field. Besides creating ideas, they also have to be detail-
oriented and have an eye for aesthetics as excellent baked goods must look appealing to impress
the customers. Secondly, bakery manager plays a role in merchandising baked products and
quality. Additionally, overseeing inventory is also part of the manager’s job that includes
ordering and rotating ingredients such as flour, sugar, butter, etc. and unloading or receiving