Impact of HR Manager on Employee Retention through Talent Management Strategies

This research report analyzes the role of HR manager in improving employee retention through talent management strategies. The report focuses on ASDA company as a case study and identifies the significance of talent management practices, the role of managers in reducing employee turnover, talent management strategies adopted by HR managers, and key challenges faced by HR managers.

Unit 11 Research Project

Table of Contents
Title - To analyse the impact of HR manager to attract and retain the employees through Talent
Management Strategies....................................................................................................................1
INTRODUCTION...........................................................................................................................1
Literature review..............................................................................................................................2
Research methodology.....................................................................................................................6
Data Analysis.................................................................................................................................10
Recommendation...........................................................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................18

Title - To analyse the impact of HR manager to attract and retain the
employees through Talent Management Strategies.
INTRODUCTION
Talent management is one of the crucial and important part of organisation that will lead to
enhance overall performance and productivity of organisation. This will lead to have major
impact over attracting and retaining talented employees in order to successfully attain desired
goals (Latukha and et.al., 2022). The utilization of talent management will make it more
straightforward for the organizations to distinguish which employees will be the most
appropriate for the gig that can prompt less performance management issues and complaints. It
will likewise ensure that the top talent inside the organization remains longer. This report is
based on ASDA company. This is well established company that is performing its practices in
retail market area. founder of this company is Peter and Fred Asquith and sir Noel Stockdale.
Head office of this company is located in UK. This report is focusing on analysing the the impact
of HR manager to attract and retain the employees through Talent Management Strategies. In
this information is collected from different sources to attain desired goals.
Aim
The main aim of this report is to analyze the role of HR manager in order to improve the
productivity &job satisfaction level of the employees. As case study of ASDA
Research Objectives
 To analyze the significance of talent management practices.
 To identify the role of manager in order to reduce the employee turnover in ASDA.
 To analyze the Talent management strategies adopted by HR manger to improve the
productivity & employees satisfaction.
 To determine the key challenges that facing by HR manger to attack the best talent &
improve employee’s retention.
Research questions
 What is the significance of talent management practices?
 What is the role of manager in order to reduce the employee turnover in ASDA?
1

 What are the Talent management strategies adopted by HR manger to improve the
productivity & employees satisfaction?
 What is the key challenges that facing by HR manger to attack the best talent & improve
employee’s retention?
Rationale – The role of the HR manager so that HR manager can implement effectively
techniques of talent management so that manager can effectively rebuild the valuation of the
organization. This technique is utilized by the organization to fill openings by matching the ideal
individuals to the appropriate jobs. This is actually a challenging idea to get a handle on given
the unbelievably rapidly climate. Talent management additionally attempts to keep current
employees and advance them to higher situations in the organization. This study is totally based
on the ASDA & the main motive of this research is to concentrate on the talent management
techniques via which HR manager can improve the job satisfaction & productivity level of the
staff members.
Literature review
To analyze the significance of talent management practices.
It has been analysed that talent Management is a strategic management process including
methods to oversee and overhaul the skill set of high expected employees to retain them for a
long run and accomplish the ideal objectives of the organization. This sets aside cash that could
otherwise be lost to high employee turnover. Businesses can utilize it to procure a drawn out
competitive advantage by utilizing their employees' mastery and skills. The talent management
program is comprised of five parts (Fernandes and et.al., 2022). Among these incorporate a
business strategy, recruiting applications, hiring staff, promoting their professions and a strategy
of the organization. With the steady ecological variables, it is indispensable to have skilled and
educated people who can apply their applied information to address pivotal difficulties in a
sensible way.
 Increase employee engagement - Talent management permits organizations to settle on
precise and steady choices about the improvement of staff, which ensures the employees'
skills and advancement. Furthermore, employees will feel more connected with when
there is a fair method for the turn of events, which helps in expanding the retention rates
2

that helps organizations in gathering their functional prerequisites. Unfortunate employee
engagement is straightforwardly connected to issues with staff retention levels. This can
cost the business extensively. In this economic climate, preparing and improvement
amazing open doors can be critical to the gig searchers and to the current employees.
 Improve business performance - Talent management assists employees with feeling drew
in, skilled, and inspired, permitting them to work toward the organization's business
objectives, which thusly, increases client satisfaction and business performance. An
imperative pool of talented employees can improve on the process of accomplishing an
objective by expanding productivity in a given range of time. This further aides in saving
chance to zero in on other business improvement methods.
 Higher client satisfaction - An orderly way to deal with talent management really intends
that there is an organizational mix and a reliable way to deal with management. At the
point when frameworks are more incorporated, client satisfaction rates are generally
higher, since they are managing less individuals and their requirements are met all the
more quickly. organizations with a deliberate way to deal with talent management have in
general organizational incorporation which prompts higher client satisfaction. This is on
the grounds that the entire process splits the assignments between the employees in view
of their capacities and skills and the clients would then need to manage less individuals
which helps in addressing their requirements quickly.
To identify the role of manager in order to reduce the employee turnover in ASDA.
As per the views of author it has been identified that HR managers are those in answerable
for regulating processes and staff on a regular premise, it is resolved that HR supervisor work
mindfully so chief can really attempt to limit staff turnover. Diminishing employee turnover
impacts organization benefit (Chatterjee and et.al., 2022). Having an adequate number of
individuals with the right skills is clearly significant to following through on business plans and
goals. Also, observing the ideal individuals is getting seriously challenging
 Creating plan - HR managers have an assortment of obligations. Employees are now
responsible for surveying and deciding the reason for the division's staff turnover. They
are by and large responsible for anticipating business requests inside their organization,
however they are additionally accountable for the recruitment process. HR Managers
3

likewise illuminate employees regarding the foundation's objectives. One of the
significant reasons individuals leave organizations is absence of vocation development.
Interior recruiting should be normalized and liberated from dread from employees that
they'll be punished for looking for jobs in other teams. One of the significant hindrances
to inside recruiting is that managers would rather not let go of good talent. Organizations
that energize cross-practical tasks, recognize skills of existing employees and interface
upskilling to interior open doors have observed these strategies assist with inner
recruiting and can persuade laborers to stay close by.
 Creating collaborative team - It's perhaps the most basic issues that many organization
face. To lay out undeniable degrees of collaborative activities at work, a HR
management's most significant job is to connect with employees. Inside interchanges will
help with accomplishing the goals. Employees are progressively worried about work
adaptability, so giving them more scope here is another method for boosting retention.
Working with solid bonds among partners is demonstrated to improve the viability of
employees and upgrade employee engagement. Organizations that give a high
accentuation on employee retention should profoundly esteem relational connections.
To analyze the Talent management strategies adopted by HR manger to improve the
productivity & employees satisfaction.
According to the views of author it has been analysed that talent management is tied in with
ensuring that you have individuals that you want, accomplishing everything work that they can
manage, when and where you really want it. It is the foundation, processes, and strategies that
rejuvenate ASDA company labor force arranging strategy. Diminished employee ties, then again,
would make misunderstandings, misinterpretation and an overall absence of confidence. Every
one of these components is important for laying out great staff morale. Organization direct
manager is utilizing a scope of strategies to reduce rates.
 Positive working culture - One strategy they use is to lay out a religion like culture in
which employees can encounter a sensation of having a place. They keep on offering
their employees work area autonomy for them to feel settled. A positive working
environment culture improves teamwork, raises the morale, increases productivity and
proficiency, and upgrades retention of the labor force. Work satisfaction, collaboration,
4

and work performance are totally upgraded. What's more, in particular, a positive work
environment climate reduces pressure in employees.
 Rewards and recognition - Because of direct manager has direct contact with the two
employees, the person in question monitors their result and rewards them properly. They
devise compelling collaborative constructions to cause businesses to keep up with ties
while additionally bringing down stress (Louis, Sulaiman and Zakaria, 2022).
Recognition drives are successful in light of the fact that they center around the positives,
sending employees a reasonable message that what they're doing matters. Remunerating
extraordinary performances and triumphs with things ASDA company employees need
will keep them engaged and headed to improve. These projects urge employees to lay out
and arrive at objectives, whether every day, week after week, quarterly, or yearly.
 Powerful leadership - Leadership viability can be characterized as the pioneer's capacity
to successfully impact their team and other organizational stakeholders to arrive at the
objectives of the organization. Organizational leadership is much of the time considered a
skill set inside business management, despite the fact that it is fundamental in practically
all organizations, and laborers in any area might utilize these capacities to turn out to be
more compelling in their positions. To conform to both the Mutual Economic assistance
Organization and the International Labor Organization, organization leadership more
likely than not known about the most recent labor guidelines. This leadership strategy
enables you to know precisely where you are situated inside the vision at some random
time, and whether you are moving nearer to or further away from ASDA company
destination.
To determine the key challenges that facing by HR manger to attack the best talent &
improve employee’s retention.
As per the collected data it has been identified that there are different crucial challenges that is
faced by HR manger to attack the best talent & improve employee’s retention. Different
challenges is mention below in respect to ASDA company.
 Cost of training - One of the difficulties that organization direct manager faces is the high
cost of replacements and training. The HR director and the employees have a discussion
regarding how to master new skills. the ridiculous assumptions from employees are the
5

vital driver of this pressure, which thusly prompts employees stopping in large numbers.
This implies that the force is on managers to assume a functioning part in assisting
employees with adapting to pressure.
 Lack of communication - An organization that neglects to actually impart objectives,
assumptions and looming changes to current and future employees can sabotage its own
work to improve the quality and productivity of both individual employees and teams.
Unfortunate communication can demolish employee morale and make a poisonous work
culture that can filter into client interaction. Organizations where this happens will lose
clients and at last come up short. Since the organization is so tremendous, there is a ton of
miscommunication between the administrator and the employees, which prompts issues
and high turnover rates. HR managers might find it challenging to make the ideal work
and choosing decisions, as indicated by the climate is continually evolving.
 Developing relationship - The HR administrator is answerable for staying in contact with
employees consistently so they will know about pretty much any work concerns. This
trouble has exacerbated since the episode since employees have been not able to impart
and collaborate successfully, bringing about a significant arrangement of disarray
regarding tasks and drives. One of the critical component of employee steady loss is the
way that managers put little accentuation on whether individuals they recruit can squeeze
into the organizational culture. Likewise, there are times when managers need to on-
board individuals quickly without contemplating long haul repercussions.
Research methodology
Research methodology is characterized as technique or device that is utilized by specialist and
researcher for deciding, choosing and examining data or data related with the research topic.
Research methodology can be portray as the demonstration of researcher to find right and exact
data with respect to the research subject. This is the interaction that ought to be consider by
researcher for effectively and effectively performing research practices.
 Research philosophy - There are two types to research philosophy: positivism and
interpretivism philosophy. The research philosophy is related with nature, sources and
information related with research topic. An examiner can take on research philosophy for
6

gathering authentic and dependable data for the research. In regard of this research,
researcher is taking on positivism philosophy as that rely upon the quantitative data
which are gathered by researcher. The positivist philosophy will be picked by the
researcher since it considers mathematical estimation of results. In this research, agent is
contemplating positivism research philosophy. This will be ideal and exact research
philosophy that will help in finding critical data in regards to the research subject.
 Research approach - This is known as process or plan that incorporates various strides for
widening the extent of research. as plan as well as process which comprise various
advances connected with expansive suspicions of research. There are two sorts of
research determinations: qualitative and quantitative research choices (Baporikar and
Randa, 2022). Qualitative data examination is characterized as research in which data and
data is as understandings. The various kinds of qualitative data incorporate ethnography,
account, phenomenological and some more. Various ways by which qualitative data is
gathered incorporates balanced interview, case concentrate on investigation, record
keeping, center gathering, and some more. Quantitative data investigation is
characterized as data in which data and data is signified or communicated in setting of
numbers. Data gathered through numeric and measurements is utilized in quantitative
investigation. The examiner will depend on quantitative research since it gives
mathematical and graphical data without requiring a more extended time responsibility.
 Research design - It is considered as systems of research strategy or procedure that
examiner utilizes for finishing the research work. It is fundamental that research design is
appropriately perceived. It is huge for researcher to ponder right and exact research
intend to find reasonable data in regards to the research. The idea of research project is
partitioned into two sections - inductive and deductive. The current specialist has
embraced deductive research approach. This gives assistance in effectively getting idea of
research topic. Research approach is quite possibly the main technique.
 Research strategy - It arrives in an assortment of structures, including case studies,
surveys, action research, &interviews. The overview will be utilized by the researcher
since it supports the collection of that first proof and the aggregation of mathematical
data.
7

 Research choice of data gathering: This is considered as the process which is utilized by
project administrator for gathering data over different sources that has been helping in
developing picture over research interest. There are two sorts of data collection technique
which are primary and secondary (Yuniasih, 2022). Both of these are earnest and central
for effectively coordinating research practices and gathering required set of data. There
are two sorts of data collection: primary and secondary data collection. Both of these
strategies would be utilized by the researcher. Primary data will be gathered to get first
and data on the talent management plan. Subsequently, an agenda with proper study
surveys would be made. Secondary approaches are likewise considered on the grounds
that they take into account the procurement of recycled material from sources, for
example, papers, news paper and diaries. Primary strategy for data collection is imply as
the most widely recognized approach to noticing direct data that is rarely used. This will
be gigantic for researcher to find exact and significant data with respect to the research
theme. Where as secondary data arrangement can be portray as the approach to finding
data that has been gathered before in the primary strategy.
 Sampling techniques - Sampling is a significant strategy for choosing specific individual
portrayals. There are two kinds of sampling methods like probability and non probability
sampling. To gather data, probability sampling is used, which approaches irregular
example, and 30 managers from the organization will be picked as related with
understudy.
Questionnaire
Name –
Age –
Contact number –
1. Do you have understanding regarding talent management practices with in organisation?
 Yes
 No
2. As per ASDA company views what are the major significance of talent management
practices with in organisation?
 Improve performance
8

 Increase employee engagement
 Retain top talent
 Enhance staff moral
 All of the above
3. Do you feel that HR manager play crucial role in order to improve the productivity &job
satisfaction level of the employees.
 Agree
 Disagree
4. According to you what are the major roles of the manager that is effective in order to
reduce the employee turnover in ASDA?
 Developing effective strategy
 Motivating employees
 Training and development
 Collaborative team work
 All of the above
5. As per ASDA company views what are the different Talent management strategies
adopted by HR manger to improve the productivity & employees satisfaction.
 Positive working environment
 Rewards and recognition
 Attracting top talent
 Effective leadership
 All of the above
6. Do you feel that ASDA company HR Manager will have to face several challenges in
order to attack the best talent & improve employee’s retention?
 Yes
 No
7. According to ASDA company view point what are the key challenges that facing by HR
manger to attack the best talent & improve employee’s retention?
 Increase in training cost
 Attracting right employee
 Identifying employees issues
9

 Developing strong relationship
 All of the above
8. Do you have any suggestion for HR manager of ASDA company that will assist in
improving the productivity as well as job satisfaction level of employees.
Data Analysis
Frequency table
1. Do you have understanding regarding
talent management practices with in
organisation?
Frequency
 Yes 25
 No 5
2. As per ASDA company views what are
the major significance of talent
management practices with in
organisation?
Frequency
 Improve performance 5
 Increase employee engagement 5
 Retain top talent 3
 Enhance staff moral 5
 All of the above 12
3. Do you feel that HR manager play
crucial role in order to improve the
productivity &job satisfaction level of
the employees?
Frequency
 Agree 20
 Disagree 10
10

4. According to you what are the major
roles of the manager that is effective in
order to reduce the employee turnover
in ASDA?
Frequency
 Developing effective strategy 5
 Motivating employees 5
 Training and development 6
 Collaborative team work 4
 All of the above 10
5. As per ASDA company views what are
the different Talent management
strategies adopted by HR manger to
improve the productivity & employees
satisfaction?
Frequency
 Positive working environment 7
 Rewards and recognition 4
 Attracting top talent 6
 Effective leadership 5
 All of the above 8
6. Do you feel that ASDA company HR
Manager will have to face several
challenges in order to attack the best
talent & improve employee’s retention?
Frequency
 Yes 24
 No 6
7. According to ASDA company view
point what are the key challenges that
facing by HR manger to attack the best
talent & improve employee’s retention?
Frequency
 Increase in training cost 5
 Attracting right employee 5
11

 Identifying employees issues 5
 Developing strong relationship 5
 All of the above 10
Interpretation
Theme 1 – Understanding regarding talent management practices with in organisation.
8. Do you have understanding regarding
talent management practices with in
organisation?
Frequency
 Yes 25
 No 5
Interpretation – Through the above collected information it has been identified that most of the
respondents who participated in the survey have understanding regarding talent management
practices with in organisation. out of 30 respondents 25 has responded in positive manner where
as only 5 has responded in negative way with no.
Theme 2 – The major significance of talent management practices with in organisation
9. As per ASDA company views what are
the major significance of talent
management practices with in
organisation?
Frequency
 Improve performance 5
 Increase employee engagement 5
 Retain top talent 3
 Enhance staff moral 5
 All of the above 12
12

Interpretation – according to the gathered information it has been analysed that there are different
significance of talent management practices with in organisation. Out of 30 respondents 5, 5, 3
and 5 feel that Improve performance, Increase employee engagement, Retain top talent and
Enhance staff moral respectively is the crucial significance of talent management practices.
where as other 12 responded consider that all of the above mention factors are importance.
Theme 3 – HR manager play crucial role in order to improve the productivity &job satisfaction
level of the employees.
10. Do you feel that HR manager play
crucial role in order to improve the
productivity & job satisfaction level of
the employees?
Frequency
 Agree 20
 Disagree 10
Interpretation – as per the above shown data it has been identified that most of the respondents
that is 20 out of 30 feel that HR manager play crucial role in order to improve the productivity
and job satisfaction level of the employees. Where as only 10 respondents has responded with
no.
Theme 4 – The major roles of the manager that is effective in order to reduce the employee
turnover in ASDA
11. According to you what are the major
roles of the manager that is effective in
order to reduce the employee turnover
in ASDA?
Frequency
 Developing effective strategy 5
 Motivating employees 5
 Training and development 6
 Collaborative team work 4
 All of the above 10
13

Interpretation – There are different major roles of the manager that is effective in order to reduce
the employee turnover in ASDA. Through the above shown data it has been identified that out of
30 respondents 5, 5, 6 and 4 feel that Developing effective strategy, Motivating employees,
Training and development or Collaborative team work respectively is the major role. Where as
other 10 respondents feel that all of the above shown are the crucial and important role of HR
Manager which is effective in order to reduce the employee turnover in ASDA.
Theme 5 – The different Talent management strategies adopted by HR manger to improve the
productivity & employees satisfaction.
12. As per ASDA company views what are
the different Talent management
strategies adopted by HR manger to
improve the productivity & employees
satisfaction?
Frequency
 Positive working environment 7
 Rewards and recognition 4
 Attracting top talent 6
 Effective leadership 5
 All of the above 8
Interpretation – according to the above show data it has been analysed that out of 30 respondents
7, 4, 6 and 5 feel that Positive working environment, Rewards and recognition, Attracting top
talent and Effective leadership respectively. where as other 8 respondents consider that all of the
above mention strategies are different Talent management strategies adopted by HR manger to
improve the productivity and employees satisfaction.
Theme 6 – ASDA company HR Manager will have to face several challenges in order to attack
the best talent & improve employee’s retention.
13. Do you feel that ASDA company HR
Manager will have to face several
Frequency
14

challenges in order to attack the best
talent & improve employee’s retention?
 Yes 24
 No 6
Interpretation – It has been identified that out of 30 respondents 24 feel has responded with yes.
Where as only 6 respondents has respondent with no as they do not feel that ASDA company HR
Manager will have to face several challenges in order to attack the best talent & improve
employee’s retention.
Theme 7 – The key challenges that facing by HR manger to attack the best talent & improve
employee’s retention
14. According to ASDA company view
point what are the key challenges that
facing by HR manger to attack the best
talent & improve employee’s retention?
Frequency
 Increase in training cost 5
 Attracting right employee 5
 Identifying employees issues 5
 Developing strong relationship 5
 All of the above 10
Interpretation – there are different challenges faced by HR manager to attract best talent.
Through the collected data it has been identified that out of 50 respondents 5, 5, 5 and 5 feel that
Increase in training cost, Attracting right employee, Identifying employees issues and
Developing strong relationship are major challenges. Where as other 10 respondents consider
that all of the above mention are major key challenges that facing by HR manger to attack the
best talent & improve employee’s retention.
Theme 8 – HR manager of ASDA company that will assist in improving the productivity as well
as job satisfaction level of employees.
15

8. Do you have any suggestion for HR manager of ASDA company that will assist in
improving the productivity as well as job satisfaction level of employees.
Interpretation – Yes, it is important for HR manager of ASDA company to develop continuous
learning environment in order to improve performance and job satisfaction level of employees.
This will lead to have major and crucial impact over enhancing and improving capabilities and
potential to employees to attain desired goals.
Recommendation
There are different recommendations for the manager of ASDA company that will assist in
enhancing and improving performance level of organisation. These recommendation needs to be
consider by respective company manager in order to attain desired goals. It is recommended that
ASDA company needs to focus on retaining talented employees of respective company. it has
been analysed that well-organized on-boarding rehearses make higher degrees of retention which
saves the organization on its recruitment and performance management cost over the long haul.
It has been analysed that having a strategic talent management offers organizations the chance to
attract the most talented and skilled employees accessible. It makes a business brand that could
attract expected talents, and thus, adds to the improvement of the organizations' business
performance and results. It is also recommended that ASDA manager needs to focus on
increasing staff morale. It has been identified that decreased employee ties, then again, would
make misunderstandings, misinterpretation, and an overall absence of confidence. Every one of
these components are vital for laying out great staff morale.
CONCLUSION
From the above mention report it has been identified that talent management is very
important part of organisation that will assist in enhancing performance level of organisation. It
is viewed as that quite possibly the most basic issues that many organization face. To lay out
undeniable degrees of collaborative endeavors at work, a HR management's most urgent job is to
connect with employees. Interior interchanges will help you in accomplishing ASDA company
targets.
16

REFERENCES
Books and Journals
Latukha, M. and et.al., 2022. Gender, talent management and firm performance: MNCs' female-
focused talent management practices in Russia. Employee Relations: The International Journal.
Fernandes, C., and et.al., 2022. Global talent management during the COVID‐19 pandemic? The
Gods must be crazy!. Thunderbird International Business Review.
Chatterjee, S., and et.al., 2022. Global talent management by multinational enterprises post‐
COVID‐19: The role of enterprise social networking and senior leadership. Thunderbird
International Business Review.
Louis, R.R., Sulaiman, N.A. and Zakaria, Z., 2022. Accounting firms’ talent management
practices: perceived importance and its impact on auditors’ performance. Pacific Accounting
Review.
MUDJIJAH, S., and et.al., 2022. The Effect of Entrepreneurial Orientation and Talent
Management on Business Performance of the Creative Industries in Indonesia. The Journal of
Asian Finance, Economics and Business, 9(1), pp.105-119.
Marinakou, E., 2022. Talent Management. In Encyclopedia of Tourism Management and
Marketing. Edward Elgar Publishing.
Baporikar, N. and Randa, I.O., 2022. Graduate Development Program as an Interventional
Strategy for Talent Management. International Journal of Applied Management Sciences and
Engineering (IJAMSE), 9(1), pp.1-21.
Panova, E.A., Oparina, N.N. and Bondareva, L.V., 2022. Talent Management: Tasks and
Challenges for a Digital Tomorrow. In Proceedings of the International Scientific Conference
“Smart Nations: Global Trends In The Digital Economy” (pp. 288-294). Springer, Cham.
Schinzel, U., 2022. Business Under Crisis: Talent Management and Responsible Leadership in
Luxembourg in Pandemic Times. In Business Under Crisis Volume I (pp. 201-221). Palgrave
Macmillan, Cham.
Yuniasih, H.H., 2022. Effect Of Application Of Talent Management, Competency And Work
Motivation On Employee Performance, Through Employee Retention (Study On Asn Government
City Surabaya) (Doctoral dissertation, u).
17

Mitchell, B. and Reese, J., 2022. Marine Corps Mentorship Program: The Effects of Mentorship
on Career Progression and Talent Management (Doctoral dissertation, Acquisition Research
Program).
18