(HR7002) - Organisational Behaviour and Global Strategy

HR7002: Organisational Behaviour and Global
Strategy
Final Assessment
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Level 7 | Term 2 | Academic Year 2023

Table of Contents
1. Introduction.............................................................................................................................2
2. Domino's: An Organisational Strategy Analysis...................................................................2
3. From Baked to Burnt: A video recipe video on how to take down a company...................3
4. Analysis of Challenge Mitigation............................................................................................4
5. Competitive Advantage...........................................................................................................5
6. Impact of Challenge on Organisation’s Strategy...................................................................6
7. Conclusion and Recommendation..........................................................................................7
8. References................................................................................................................................8
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1. Introduction
Domino's Pizza is a popular American pizza chain that was founded in Ypsilanti, Michigan,
in 1960. The company was started by Tom Monaghan and his brother James, who purchased
a small pizza restaurant called DomiNick's. In 1965, Tom Monaghan bought out his brother's
share of the business and renamed it Domino's Pizza Inc. He then expanded the business by
opening additional locations and franchising the brand. Over the years, Domino's has become
a household name and has built a reputation for providing high-quality pizzas and excellent
customer service.
Today, Domino's Pizza has over 17,000 stores in more than 90 countries, making it one of the
largest pizza chains in the world. The company is headquartered in Ann Arbor, Michigan,
and continues to innovate, introducing new menu items and technology to improve the
customer experience. The company's primary focus is on delivering high-quality pizzas to its
customers in a timely and efficient manner (Park et al., 2012). Further, Domino's Pizza has
been recognised for its commitment to innovation, such as web-based ordering in 1999 and
pizza tracker in 2008, pioneering innovations in the global fast food business. Furthermore,
recently, the company has been exploring new technologies, such as autonomous delivery
vehicles (Suganda et al., 2021).
However, the sixty-year growth trajectory of the company to its present global domination
and recognised as an innovations and change leader was not without any hiccups. The
company faced multiple critical historical events, which called for exceptional crisis
management and change delivery. By taking one such event in the past, this piece aims to
understand how the challenge was managed by the organisation, utilising John Kay
Competitive Advantage Framework. Before that, the following section aims to set the
background on the overall organisational strategy of Domino's.
2. Domino's: An Organisational Strategy Analysis
Domino's Pizza has implemented a unique business strategy that focuses on delivering high-
quality pizzas quickly. The company's slogan, "You got 30 minutes", was the key to the
success of its business model. Further on decision-making, Domino's Pizza makes strategic
decisions based on data and customer feedback. The company invests heavily in data
analytics to understand customer preferences and identify market trends. Based on this data,
the company adjusts its product offerings, marketing strategies, and operational procedures
(Burton and Soboleva, 2011). For example, in response to customer feedback, Domino's
introduced a new pizza recipe in 2009, which helped the company to improve its sales and
customer satisfaction.
Domino's Pizza has a centralised organisational structure with a franchise model. The
company's headquarters in Ann Arbor, Michigan, oversees all operations and makes strategic
decisions for the global organisation. Each country has a regional office responsible for
overseeing operations within that country. This structure allows the company to maintain a
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