Monsanto: A Modern Agriculture Company

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Conference 1
The Monsanto Company was an American corporation established in 1901 for
agrochemical and agricultural biotechnology. Bayer purchased it as part of its crop science
division in 2018. In Creve Coeur, Missouri, it was headquartered. In the 1970s, Monsanto
developed Roundup, a herbicide based on glyphosate, and became a significant producer of
GM crops. This made the company pay $2MN to the couple who developed a disease due to
this chemical (HRM Monsanto, 2011)
Monsanto is one of four organizations that introduced genes into plants in 1983and
was among the first to perform GM crop field trials in 1987. It was one of the top 10
chemical companies in the United States. Later, it divested most of its chemical business
between 1997 and 2002 through a mergers and spin-off process. It was a part of Pharmacia
and Upjohn (Githens, 2012).
Mission statement
Monsanto is now under Bayer, whose motto is “Advancing Together.” With its global
initiative of GM seeds, it is fulfilling that. Monsanto also is working towards saving water
and producing more nutrient-rich food for people of the world. This is in true sense
advancing together.

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The controversy resulted from Monsanto's part in agricultural changes, biotechnology
products, government agency lobbying, and roots as a chemical company. Once the company
produced controversial products like DDT insecticide, PCBs, Agent Orange, and bovine
growth hormone recombinant. The company faced criticism on the seed patenting model as
biopiracy and was treated as a threat to biodiversity (Hoch & Dulebohn, 2013)
Strategic goals
The strategic goals of the organization include the saving up of its water resources and
nutrient efficiency changes in terms of their smart seeds. It has been able to achieve both of
these goals and is still working ahead in this direction (Ahammad, Glaister & Gomes, 2019).
SWOT
Strength
 Strong suppliers
 Free cash flow
 High CSAT index
 Skilled research team
 Good return on investments
Weakness
 High attrition
 A lot of mergers and acquisitions
 Gaps in the product range
 Bad demand forecasting
Opportunities
 Making good use of the Indian market
 Low transport costs
 Online channel consumerism
 Changed governmental policies
Threats
 Farmer suicide protests in India
 Liability supply
 Irregular product supply
 New technologies by competitors can
shut down the whole workforce.