HRM and Global Business Environment Recruitment and PESTEL Analysis in International Company

HRM AND GLOBAL
BUSINESS ENVIRONMENT
RECRUITMENT AND
PESTEL ANALYSIS IN
INTERNATIONAL
COMPANY

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Brief introduction of Amazon, the reason for choosing the organization and its international
operations.....................................................................................................................................3
Key approaches to recruitment strategies and factors that have an influence over them............4
Environmental factors having an impact on policies and procedures of Amazon.......................6
Impact of the cultural factors of the country where subsidiary is located...................................7
Recommendations to improve HR functions...............................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Business environment is defined as the sum of all the internal and external factors which
have an influence over the business (Kumar, and Sharma, 2022..) It helps an organization in
identifying various opportunities for business, acquiring useful resources and improve the overall
performance and profitability of different organizations. The report will be based on Amazon, a
multinational company which offers its services all over the world and has a huge network of
buyers and sellers with a prominent experience in the industry. It will include a brief introduction
of the organization, key approaches to recruitment strategies, PESTLE analysis of the
organization, impact of cultural factors and recommendations on how to improve the
performance of the company.
MAIN BODY
Brief introduction of Amazon, the reason for choosing the organization and its international
operations
Amazon is a multinational technology company and one of the most valuable brands in
the world (Acikgoz, 2019). The organization offers various services to its customers by artificial
intelligence, digital streaming and e-commerce platform and may provide their customers with
best services than its competitors.
Aim :
The organization aims at becoming the most customer centric company in the world by
providing people with high quality customer experience with the help of technology and internet.
Objective :
 To increase customer satisfaction.
 To increase the productivity and profitability.
 To focus on long term growth by developing generic strategies.
 To improve the innovations in the company by working upon the research and
development of the products.
International Operations :
Amazon may have its operations in 13 countries such as the United Stated, United
Kingdom, Canada, Australia etc. and the organization may ship its products in more than a
hundred countries worldwide.