HRM in an Organization: Examining Manuel Market's Environment and HR Activities as per CIPD

Running head: HRM IN AN ORGANIZATION
HRM IN AN ORGANIZATION
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Executive summary
The report aimed at examining the environment of Manuel Market for developing a coherent
understanding on the situation that is being faced by the organization. The assessment of the
business structure and the operations that are undertaken by four departments are being
enumerated as a part of the research. The report also examined the activities that might be
undertaken by the HR in context of the organization as per three elements of the CIPD profession
map. Therefore, the research developed a portfolio of the organization for successful reporting to
the new manager while making the same aware of the situation of the venture.

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Table of Contents
1. Introduction..................................................................................................................................3
2. The purpose and goals of the organization..................................................................................3
2.1. Purpose of the organization..................................................................................................3
2.2. Goals of the organization......................................................................................................3
3. Offerings of the organization.......................................................................................................4
4. Target market...............................................................................................................................4
5. Four external factors and their impact on the business activities................................................5
6. Organizational structure...............................................................................................................8
7. Different functions in the organizational departments to optimize performance........................9
9. Culture of the organization and its impact on the operations....................................................12
10. Recommended Activities for HR department as per CIPD.....................................................13
11. Activities by HR for supporting line managers and their staff................................................14
12. Conclusion...............................................................................................................................15
References......................................................................................................................................16
Appendices....................................................................................................................................18

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1. Introduction
The different strategies that are initiated by the organizations are likely reliant on the
assessment of the external and internal environments. On the other hand, the culture and the
structural aspects in an organization enables the same in ensuring the productivity while
competing with the existing market players. Guest (2017) stated that the managers study the
structure, the culture and the objectives of an organization with the aim of identifying the
strategic position of the venture while operating in diverse environments. In this relation, the
research will demonstrate Manuel Market’s objectives, its structural framework, the operations
of the different departments and the culture that empowers the productivity of the business. On
the other hand, the research will also delineate the target customers, the value proposition and the
external environmental trends that are affecting the operations of the business.
2. The purpose and goals of the organization
2.1. Purpose of the organization
The purpose of the organization, Manuel Market, is to deliver quality offerings for
retaining the trust and confidence of the customers towards their offerings (Manuel Supermarket
2019). Swailes and Blackburn (2016) opined that the strategies that are framed by the
organizational leaders are based on the mission of the venture. In this relation, the primary
purpose of the organization is to retain the trust and loyalty of the customers towards their
propositions through improvements in quality.
2.2. Goals of the organization
The goals of Manuel Market are:
 To hold the position of market leader while maximizing the retention rates of customers

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 To adhere to the norms and regulations that are imposed for environmental sustenance
 To facilitate continuous innovation in the line of offerings and provide the customers
with value for money
 To make expansion in the different developing economies for improved sustenance scope
(Source: Manuel Supermarket 2019)
3. Offerings of the organization
The organization, Manuel Market, aimed at offering a range of packaged foods and
beverages along with beauty and healthcare products to the customers. The diverse range of
propositions enabled the organization in developing and retaining a large market base in the
Saudi Arabian markets (Manuel Supermarket 2019). On the other hand, the organization aimed
at providing the customers with improved quality propositions with the objective of retaining the
trust and confidence of the same while operating in the different markets. O’riordan (2017)
stated that the diverse range of propositions enables an organization in maximizing the scope of
target customers. The organization aimed at proposing a wider range of CPG (Consumer
Packaged Goods) to the customers with the objective of gaining a competitive edge over the
existing market players. The quality and the diversity of the propositions enabled the venture in
increasing the customer base while maximizing he sales volume (Manuel Supermarket 2019).
4. Target market
The primary target market of the concerned organization are the people falling under the
age group of 24- 55 years and are employed with a minimum monthly income of 1,125.48 Saudi
Riyal (US $ 300) (Manuel Supermarket 2019). On the other hands, the secondary target market
of the organization focused at drawing the attention of wider range of customers between the

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ages of 18- 65 years, belonging to different income groups (Manuel Supermarket 2019). The
targeting and segmentation of the customers enabled the organization in identifying the
prospective buyers while positioning their offerings in the different markets. On the other hand,
the targeting, segmentation and positioning related operations of the venture enabled the same in
improving its exposure to wider customer segments.
5. Four external factors and their impact on the business activities
Political  The political situation in Saudi Arabia
is highly instable due to the
maximized indulgence of Royalty and
Ulamas (Altaee, Al-Jafari and Khalid
2016). The increased instability of the
political situation in Saudi Arabia
might restrict the growth of the
concerned venture in the different
parts of the economy.
 The imposition of corporate taxes and
excise duties might affect the rate of
trade that is being planned by the
venture with the different other
economies
Economic  The increasing rate of consumption in
the Saudi Arabian households and the
increased rate of disposable income