The Role of HRM and Organisational Development in Business Management

This report discusses the impact of HRM in creating sustainable organisational performance and contributing to business success, contribution of HRM in recruiting and retaining talent and skills, internal and external factors affecting HRM decision making, and HRM practices in a work-related context for improving sustainable organisational performance. It also covers the strengths and weaknesses of HRM in terms of its contribution to business success and the factors that influence HRM decisions in the workplace.

Higher National Diploma in Business
Management
Unit 3 Human Resource Management
The Role of HRM and Organisational
Development (Part 1)
HRM Practices (Part 2)
Name:
ID:
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Table of Content
Part 1: Report
1.0 Introduction p
2.0A comparison of the different HRM areas and their contribution to
organisational performance p
3.0An examination of strategic HRM in relation to the changing effects on
organisations and its business environment p
4.0A critical evaluation of the role of recruiting and retaining appropriate
employees from the available labour marketsp
5.0An analysis of the strengths and weaknesses of HRM in terms of its
contribution to business success p
6.0An investigation into the internal and external factors that influence
HRM decisions in the workplace p
7.0Discussion and evaluation of these factors and how they support
organisational development p
8.0 Conclusions p
References p
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1.0 Introduction
Human resource management is defined as an approach which has been developed on
the basis of several strategies in order to making and developing effective management in the
organisation. Generally, they perform the activities which provide the competitive benefits to
the organisation. HRM involve numerous activities which are related to the employees and
work force which include screening, hiring, training and development of employees which
leads to the growth and development of organisation. The chosen organisation for this report
is Jaguar company which is a British multinational car manufacturing company having
headquarters in Coventry, England, United Kingdom. It was founded by William Lyons in
1933. this company is dealing with the luxury cars all over the world. This report deal with
the impact of role of HRM in creating sustainable organisational performance and
contributing to business success, contribution of HRM in recruiting and retaining talent and
skills in order to achieving the organisational objectives along with the internal and external
factors affecting HRM decision making. In addition to this, it also cover the HRM practices
in a work related context for improving the sustainable organisational performance.
8.0 A comparison of the different HRM areas and their
contribution to organisational performance
Human Resource management is defined as a management system of a business
organisation which are being handled by the human resource in order to achieving the
organisational goals and objectives along with raising the competitive success by full
utilization of human resource in an effective and efficient manner. Below mentioned are the
several function areas which are being operated by the Human Resource Management of
Jaguar Land Rover Company:
 Recruitment and selection: Recruitment is defined as the process under which the
management search for potential candidates who are looking for job for their
organisation. Several of suitable candidates are attracted with the suitable
qualification and experience for specified job role. On the other hand, selection is
defined as a process under which the organisation select the best person for a
specified job designation. This function is performed only on the basis of the
qualification, skills and experience of candidate. Comparison of recruitment and
selection is given below:
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Comparison Basis Recruitment Selection
Objective The major objective of
recruitment is to attract the
people who are applicable for
the vacant position in the
organisation.
The main aim of process of
selection is to chose or select
the most appropriate
candidate who is perfect for
the specific job profile and
rejecting all the other
employees.
Procedure The process of screening, the
candidate can get notification
from organisation and and
then providing an application
form which leads to the
increment in the interest of
candidate towards the
organisation.
An organisation select any
candidate by completing
some the entire selection
process which include
submitting form, online test,
written examination, face to
face interview, physical and
mental ability job.
Relation There is no any contractual
relationship has been
introduced among the
company and recruitment as
it is only possible by
communicating with
candidates.
It involve the contract based
engagement among
employees and employer.
 Training and development: Training refers to a skilful process which provide
opportunity of improving the skills, knowledge, learning, competencies of employees
as per the requirement of employer and specific task. Development leads to providing
the information to employees which help them in understanding the entire working
process of business organisation so that the organisational objectives can be achieved
in an effective and efficient manner.
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Classification Training Development
Objective Enhancing the performance
of employees is the main
objective of Training process.
Its focus is on to develop and
prepare the employees for
facing the future challenges.
Term It refers to a process which is
performed with the objective
of improving the skills of
employees within a short
duration of time.
It is found as a time
consuming process which is
important for employees for
maintaining a work life
balance.
Orientation It is totally depend on the
technical skills with a specific
hob profile along with a
narrow concept.
Basically, it focus on the
conceptual and several human
ideas which acquire wider
scope.
Above mentioned are the several functional areas in Jaguar which plays an important
role in increasing the customer satisfaction which result in improving the productivity along
with profitability of business. It provide a clear vision to the organisation which help the
employees in achieving success along with carrying out competitive benefits to the business.
9.0 An examination of strategic HRM in relation to the changing
effects on organisations and its business environment
For the purpose of achieving organisational goals and objectives, it is necessary to
perform all the business functions in an effective and efficient manner. Strategic human
Resource management is consider as the process which an organisation use for coordinating
all the practices of work place. Along with this, it also plays an important role in determining
the present and future requirements of organisation which focus on the achievement of
organisational goals. Majorly, it focus on preparing the plans for management of
organisation.
 In modern world, the business organisations are facing several competitive
challenges and this situation of market is volatile in nature. Jaguar company is
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focusing on increasing the skills and abilities of employees which will help the
organisation in the growing by meeting the competition of market in near future. The
complete organisation can get effected in the terms of trusting measurement
approaches only because of sudden changes in the strategic human resource
management.
 Strategic HRM plays an important role in influencing the entire organisation in order
to achieve the organisational goals and objectives. It leads to the increase in the level
of competition as this tool bring the continuity in the operations of business
organisation.
 The approaches of strategic HRM directly effect the job satisfaction level of
employees, individual working and the commitment towards the success of
organisation. Hence, it is analysed that strategic HRM positively effect the human
capital of organisation by bringing effectiveness and improvement. Strategic human resource management effects the culture of business, motivation
level of employees, structure, style and seriousness for accomplishing the success of
business by achieving desired goals and objectives
The performance of Jaguar company can improve in various ways. Some of them are given
below:  Understanding the business strategies: under this procedure, the Jaguar company
is required to focus on the research and development through which they can
develop the new strategies which are related to the marketing mix of product. The
development of new effective strategies leads to the growth of organisation all
over the world. Match HR function to strategies: After doing the evaluation of successful
business plan, the management focus on the determining the skills which implies a
competitive edge to the business. It has been analysed that there are several skills
which are being used for performing the functions of HR such as recruitment.
These strategies are used for making and developing the successful business plan. Analyse techniques which is required by employees: Once the organisation get to
know about the skills sets which is required by the the organisation, by the use of
tools of HR, the management can develop the required skills in their employees as
they are going to be contribute in the success of organisation.
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 Evaluate effectiveness of practices: The HR have to develop several tools
through which they can analyse the effectiveness of activities performed by the
employees at work place. This will help the organisation in continuous tracking
about the contribution in the positive success of business organisation.
10.0 A critical evaluation of the role of recruiting and retaining
appropriate employees from the available labour markets
A critical relationship has been found between the recruiting and retaining the
employees as both terms are important for the growth of business organisation. Below
explained is the criteria involve in this process: Labour market in recruitment: It is an analysis which has a vital role in the
organisation as it is used in the process of recruiting people. Identifying the qualified
candidates who can perform well in a specific job role. Which also leads to the
compensation benefits to labour. Some roles and responsibilities of Recruitment are as
follow:◦ Hiring skilled person:The main responsibility of HR of organisation is
performing the function of recruitment under which they have to play the role of
attracting the person which specified skills, experience and qualification for a
specified job profile. It leads to the improvement in the productivity of
organisation.
◦ Enhancing competitive advantages: Skilled and experienced employees help the
organisation in completing all the tasks in an effective and efficient manner. It
also leads to the growth of organisation but it is necessary for the organisation to
do effective recruitment. Highly skilled workers of organisation are motivated for
being competitive benefit in company.
Role of retaining the appropriate employee in labour market Developing motivation: It is the responsibility of HR to understand the needs of
their staff members and then try to keep motivated them towards the organisation.
It will highly influence the employees and result in the improvement in their
working performance.
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 Improving policies in workplace: The process and policies are important in the
organisation as it will improve the culture of work place and securing the entire
company from potential government laws.
11.0 An analysis of the strengths and weaknesses of HRM in
terms of its contribution to business success
Below mentioned are the strengths and weaknesses of Human Resource
management :
Strengths Advocacy: It is defined as the technique which is used for the purpose of removing
the difference between the employer and employee. The motivation at work place can
effect by any of small issue among the workers with their colleagues. In the context of
Jaguar, the management is require to maintain advocacy at work place for informing
their employees regarding their engagement which also bring the positivity at work
place. Employee development: The development of employees at work place can be done by
the training, mentoring and coaching as it is also related to the improvement of career
of the employees. The HR of Jaguar company focus on the development of entire
team power because it directly effect the day to day working of organisation. The
effective team work result in boosting the confidence of employees which help the
organisation in getting the better result or growth of organisation.
 Compliance: It regulate a adaption of HR accompanying to defense and welfare. It
help to insure to fit with regulations which is salutary for business. In context of
Jaguar, it is essential strategies because by the use of this strategy, the business can
avoid law case and aids to make a contour that can improve workers to wards such
rules. So that , this is helpful in achieving business success.
Weaknesses Less support of upper management: The employer and employees both plays an
important role in maintaining the positive reputation in the market and this wok has
been handled by the personnel management. In the context of Jaguar, HR should get
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the support from top level management which will help the organisation in improving
their performance.
 Improper Actualisation: The human resource management of Jaguar company
require highest level of psychological improvement. It is consider as the weakness
because HR is half heartedly and business organise various training program that can
implement by HRM. Thus, this can affect management profitability and several
approaches of productivity remain undisturbed.
12.0 An investigation into the internal and external factors that
influence HRM decisions in the workplace
The decisions taken by the Human resource management at work place have been
affected by several factors. That may be internal as well as external. Below mentioned are the
internal and external factors which effect the HRM decision:
Internal Factors Marketing strategies: Those strategies which are planned for the purpose of reaching
to the targeted audience and convert them into the potential customers of the
organisation. In the context of Jaguar, it effect the decisions of HRM in an positive
way as these strategies help the organisation in determining the most appropriate
people who are interested in their organisation. Organisational Culture: The collection of shared values, habits and beliefs within the
organisation. It shows the personality of organisation. It is the responsibility of HR
manager to maintain the positive work culture. In the context of Jaguar, it has been
found that understanding the culture of organisation win within the business for the
purpose of making and developing the correct HR policies and strategies. It is
required to the HR manager of Jaguar to select the way that perfectly reflect the
culture of organisation.
 HR System: It has been found that the performance, development and survival of an
organisation is based on the quality of its personnel. Jaguar company has develop a
separate department for HR which introduce the participative management and quality
circle along with providing the free flow of upward communication. It also working
on the enhancing the status of employees.
External Factors
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 Government regulation: National and government geographical point laws and rules
are external factors affecting human resource management that involve in human
resource management for ensuring the company is in conformity. The government
regulation influence the operations of HR such as training, hiring, compensating and
many more.
 Available Labor Pool: The major function of Human resource management is to
maintain the capable staffing level through the planning of work force. The
availability of candidates in the labour market directly affect the decisions of HRM of
jaguar company. The availability of qualified candidates are effected by the
unemployment rate. The location of an organisation can also be consider as the factor
which effect the pool of labour. The HR of Jaguar is required to focus more on the
recruitment by showing more efforts outside the region and paying then the relocation
bonus as well.
13.0 Discussion and evaluation of these factors and how they
support organisational development
Above mentioned internal and external factors are effecting the decisions of Human
Resource management in Jaguar company. Marketing segment of organisation is helping the
entire organisation to know about their potential customers which result in their growth and
development. In simple worlds, it can be said that the it help the organisation in knowing
about the customers at the market place who really want to buy their products in order to
fulfilling their needs and desires. The working culture of an organisation plays an important
role in the performance of entire organisation. The HR manager of Jaguar is constantly
focusing on developing a positive work culture in the organisation so that the employees can
work effectively.
8.0 Conclusions
It has been concluded from the above report that the Human Resource management is
a process which plays an important role in organisation as it perform the operations related to
the human capital of organisation. The most important assets of an organisation is its
employees or humans as all the business operations are handled and managed by the
employees. Managing the human resource in any organisation may result in the success and
failure of organisation. HRM also perform the function of making and developing the
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effective strategies at work place which also leads to the growth and development of
organisation. The decisions taken by Human Resource Management get effected by several
factors which may be external or internal as well. The HR manager of Jaguar company is
making several effective decisions in order to achieving the organisational goals and
objectives.
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References
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Rockett, P. and et.al., 2017. A human resource management perspective of workplace
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Table of Content
Part 2: Portfolio
1.0 A job description for the position of Marketing Manager p
2.0 A person specification for the position of Marketing Manager p
3.0 A recruitment and selection process flowchart to be used by this organization in
future p
4.0 An assessment of your selected company’s performance management and
reward systems with examples p
5.0 A review of the organisation’s current approach to and effectiveness of employee
relations and employee engagement and how this could be further strengthened
p
References p
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1.0 A job description for the position of Marketing Manager
A marketing manager is responsible for promoting the businesses, brand, products or
services. They plays an important role in developing the strategies related to the marketing
and pricing along with generating the new market leads. The managers of marketing
department is responsible for overseeing the staff members of marketing department.
Managing the marketing budget and analyses of trend is performed by the marketing
manager. Developing strategies and tactics to boost the company’s reputation and drive
qualified traffic. Majorly, the marketing department work for spreading the covering area of
an organization and knowing about the potential customers so that the organization can
enhance the productivity and profitability of organization.
2.0 A person specification for the position of Marketing
Manager
Below mentioned job description of marketing manager is used by the organizations
to create a job advert. Specification shows the required skills, qualification, experience for a
specific job profile.
Job Purpose: Responsible for handling the marketing initiatives of the organization. In order
to making and developing effective marketing strategies, the manger is required to do market
research and analyses. Introduction of new promotional tools and material along with
marketing campaigns. Making track record of marketing and sales result and report to the
seniors.
Job Duties: Below mentioned are the several duties of a marketing manager:
 Conducting interviews and hiring the staff members for marketing department.
 On the basis of past performance, forecast the market and establishing goals.
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 Adjust the marketing campaigns and strategies which are required as the response
to the collected data and other feedbacks.
 Creation of detailed report which track all the marketing and sales data along with
the written report so that they can present the current scenario in front of senior
executive.
 Development of marketing plan within the budget for each and every product and
service. Proper use of all the channels of communication by the use of several media,
advertising agencies, printing agencies in order to making the marketing projects
more status
Skills and Qualification: Master's degree in Marketing, Research, public speaking, Multi
tasking, budgeting, proper management, leadership, interpersonal communication, arability,
marketing strategy, creativity, customers relations, detailed oriented, analyses.
3.0 A recruitment and selection process flowchart to be used by
this organization in future
The attached flowchart is defining the process which is related to the selection and
recruiting which also involve many people as they plays an important role in entire procedure
and visualizing it to communicate with several responsibilities.
4.0 An assessment of your selected company’s performance
management and reward systems with examples
Employee appraisal is the best way which is found to manage the performance in the
Jaguar company. It has been also found that the management of organization is adopting
various techniques in order to identifying the strengths, weakness and potential of an
individual. Along with this, they are also focusing on the measuring the performance of
employees by the use of graphic rating scale, feedback, ranking methods, review and many
more. Company have to focus on the morale of employees. The management also have option
of providing the non cash awards.
5.0 A review of the organisation’s current approach to and
effectiveness of employee relations and employee
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engagement and how this could be further strengthened
Write your answer hereWorker's engagement plays a vital role in corporate world (Pride and
Ferrell, 2021). A respected company can focus on various approaches related to this which
includes recognition power, adopting economic incentive for retention, conduct exit
interviews and so on this can be strengthen in future as it provide emotional and mental
connectivity and also motivate employee morale for doing work in a effective manner that
bring growth.
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References
Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation Publishing.
Matthews, M. and et.al., 2018. Determinants of turnover among low wage earners in long
term care: the role of manager-employee relationships. Geriatric Nursing. 39(4).
pp.407-413.
Moore, J.R. And et.al., 2020. Inclusive organizations: developmental reciprocity through
authentic leader-employee relationships. Journal of Management Development.
Mothersbaugh, D.L.and et.al., 2020. Consumer behavior: Building marketing strategy.
McGraw-Hill Education.
Pride, W.M. and Ferrell, O.C., 2021. Foundations of marketing. Cengage Learning.
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