Strategic HR Priorities of Carlsberg

Running Head: HRMT20026
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Student’s Name
University Name
Author’s Note

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Table of Contents
1. Outline of the Strategic HR priorities pursued by Carlsberg.......................................................3
2. Rationale of implementing the ‘Winning Behaviors’ strategy....................................................5
3. Alignment of the Carlsberg's 'Winning Behaviors’ strategy with other HR practices such as:
equity and diversity; workforce planning and development; social responsibility; and work-life
balance.............................................................................................................................................6
4. Difficulties faced by Carlsberg during strategic implementation in Malaysia............................8
5. Analysis of chances of implementation of the 'Winning Behaviours' strategy in Australian
context..............................................................................................................................................9
Reference List................................................................................................................................11

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1. Outline of the Strategic HR priorities pursued by Carlsberg
The strategic HR priorities developed by Carlsberg surrounds about the latest
implemented strategy development process. The priorities incorporated in that process included
development of a common group culture, development of capabilities as well as capacities of the
human workforce and so on. One of the major propositions of these HR priorities is the ‘winning
culture’. It was objectified that the senior staff of the newly acquired organisations in 2009
would get involved with the leads of the already existing subsidiaries in order to design the
concept of winning behaviors which will be important for the establishment of the winning
behaviors, pivotal to the ‘winning culture’ (Hatch & Schultz, 2017). The most important
behavioral aspects, in this context, include:
 ‘together we are stronger’
 ‘we want to win’
 ‘our customers and consumers are at the heart of every business decisions’
 ‘ we are all empowered to make big difference’
 ‘we are engaged with the society’

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The priorities of winning behavior
(Source: Chesbrough et al. 2018)
The strategic HR priorities also include the leadership competencies that were utilized for the
process of performance management. The importance of this ten step leadership competency
framework is that the same process had been integrated with the engagement survey as well as
the business review process of the organisation where the individuals received their rewards on
the basis of the enactment and successful implementation of these behaviors (Skadhauge,
Haldrup & Olsen, 2016). The importance of the leadership competencies spreads to the extent of
being used for underpinning the training process at the Carlsberg leadership academy as well as
the International Talent program of the organisation.
togetherwearestrongerwewanttowinweareengagedwiththesociety