Effectiveness of Corporate Strategies for Improving Customer Base: A Case Study of HSBC Bank

This research paper aims to identify the effectiveness of corporate strategies to improve the customer base, concentration, and development of HSBC Bank. It includes a literature review, methodology, findings, and recommendations. The study analyzes the importance of corporate strategies, specific strategies to enhance profitability, components of corporate strategies to gain competitive advantages, and issues faced by banks due to improper implementation of corporate strategies. The study recommends corporate strategy partnerships, online company techniques, business diversification strategy, and company stability strategy for long-term economic advantages to HSBC.

Business research

Table of Contents
Abstract.......................................................................................................................................................3
Topic - To identify the effectiveness of the corporate strategies to improve the customer base,
concentration &development of company, A case study of HSBC Bank......................................................4
Introduction.................................................................................................................................................4
Background of the study..........................................................................................................................4
Problem Statement...................................................................................................................................5
Objectives of the Research......................................................................................................................5
Research Questions.................................................................................................................................5
Limitations of the study...........................................................................................................................6
Literature review.........................................................................................................................................6
Methodology...............................................................................................................................................9
Research Approach..................................................................................................................................9
Data Collection Methods.........................................................................................................................9
Sampling techniques..............................................................................................................................10
Findings.....................................................................................................................................................11
Discussion..................................................................................................................................................12
Conclusion.................................................................................................................................................13
References.................................................................................................................................................14

Abstract
In order to address a specific issue, you must first assess the research questions, which will help
determine risks, define the precise situation, and construct a literature review. In relation to
current research, the researcher looked at a specific subject that is related to the business
strategies of the selected organization, HSBC. It is determined that there are various key benefit
of widening the please be informed that due is whether it provides for more attention on the
specified contest's solution. The purpose of this literature review challenge is to determine the
value of corporate policies for the company's present and lengthy growth.

Topic - To identify the effectiveness of the corporate strategies to
improve the customer base, concentration &development of company, A
case study of HSBC Bank
Introduction
Background of the study
Businesses are regarded as distinct legal structures wherein the various sorts of operational
activities are carried out in order to increase the efficiency of operations. Corporate plans have a
larger part in the company's business evolution. The primary goal of business strategy is to
increase customer satisfaction levels. Corporate planning is a constant process that necessitates
ongoing efforts to link investors with trustworthy companies while also increasing income
&equity. HSBC Holdings plc, a multinational investment firm & also financial &insurance
holding corporation services in the UK, is the subject of this research paper (Ahmed, Opoku and
Aziz, 2016). It is Europe's second largest bank after BNP Paribas, with total equity of
US$206.777 billion &assets of US$2.958 trillion as of December 2021. The primary goal of this
study is to assess the influence of corporate strategies on the profitability of firms so that the
long-term growth of the chosen organisation can be simply generalised. To analyse the detailed
information regarding the research fields, secondary methods will be used in this study.
Appropriate suggestions would also be a major component of this study.

Problem Statement
In order to tackle a specific problem, it is required to analyze the problem statement that aids in
identifying risks, quantify the precise condition, &write a problem statement. In terms of
contemporary study, the researcher analyzed a particular topic that is linked to the corporate
strategy of the chosen corporation, HSBC. The main advantage of broadening the issue statement
is that it allows for more focus on the solution of the chosen challenge. The research problem for
this study is useful in determining the worth of business policies for the company's current long-
term growth (Caviggioli and et. al., 2017).
Aim of the study
“To study the significance of the corporate strategies in order to improve the profitability
&productivity of the company”
Objectives of the Research
 To analyse the importance of corporate strategies for the evolvement of the HSBC Bank.
 To identify the specific corporate strategies to enhance the profitability of Bank
 To determine the various components of corporate strategies to gain competitive advantages
of the company.
 To analyse the issues of corporate strategies that are mainly experiencing by bank due to not
implementing the corporate strategies properly.
Research Questions
 What is the importance of corporate strategies for the evolvement of the HSBC Bank?
 Which are the specific corporate strategies to enhance the profitability of Bank ?
 What are the various components of corporate strategies to gain competitive advantages of
the company?
 Which are the issues of corporate strategies that are mainly experiencing by bank due to not
implementing the corporate strategies properly?

Limitations of the study
In the case of this study report, it has been determined that the report is entirely focused on the
technological sector, which is seen as the study's primary disadvantage. Aside from that, certain
additional limits, such as study field &research technique, are also universal. It has been decided
that the research criteria are focused on the growth of the organization, thus it has been
determined that the investigator must examine other factors such as productivity, effectiveness,
&several others, which is also a restriction of this study.
Literature review
To analyse the importance of corporate strategies for the evolvement of the HSBC Bank
According to the Andrew Latham, (2021), explained that businesses must retain the strategic
value of corporate strategies &focus on them inside their organisations. The engagement of
corporate strategies is greater in the improvement of companies, according to the practical
relevance of this research, whereas without corporate strategies, it would be hard for the
company to sustain a long-term plan to reach the business targets. It is the management's
responsibility to develop a strategy plan & also increase the application of business strategy
inside the company (Cho, Furey and Mohr, 2017). Corporate strategies are important so they
may focus on certain particular variables that can help to increase the contribution of corporate
objectives in the growth of enterprises. Focus, verifiable advancement, &lengthy likelihood of
success are among some of the aspects that go into the company's advancement. Each of these
elements are important in determining the performance of corporate strategy in firms.

To identify the specific corporate strategies to enhance the profitability of Bank
According to the Kimberlee Leonard, (2018), revealed that For the growth of a business,
it is necessary to follow corporate strategy. It has been calculated that global corporate strategies
improve the situational set of circumstances of companies &also increase their performance,
allowing companies to more successfully handle their working operations. Organizations aim to
consistently generate efficient value for their enterprises &establish unique &distinct marketing
benefits via proper accomplishment of strategic planning. As a result, companies may acquire the
optimum &high customer base. The author discusses numerous corporate strategies in this
paper, including expansion platforms approach, which allows a corporation to retain azimuth
&elevation integration, flexibility, & also brand recognition. This strategy plays a larger role in
the improvement of the firm, after which consolidation methods for growth become more
significant, since it can function similarly to a corporate strategy. Aside from that, a global
growth plan is more vital since it may help sustain cost leadership in commercialization and,
more critically, procurement (Craypo and Nissen, 2019).
To determine the various components of corporate strategies to gain competitive advantages of
the company
According to the Tom Wright, (2021), explained that there are several components of
corporate strategy involved, all of which may be effective in increasing the firm's worth in the
market. Corporate strategies may also be used as a broad-based plan to keep the organization's
general framework intact. Organizations may successfully increase their demand for products
&preserve long-term stability with the aid of corporate strategy. Strategic planning, allocating all
means, creating targets, & prioritising, which are already known as strategically, are some of the
elements that are included in business strategies (Hofman, Moon and Wu, 2017). All of these
elements are more significant in the case of corporate plans since they allow organisational
managers &leaders to concentrate their efforts on the company's development. Human resource
managers can implement certain organisational levels during which three techniques are
included, like corporate strategies, strategic plans, & business functions, in meeting the

requirements of all these aspects of company strategy. In order to boost the long-term growth of
their organisation, the human resource planning must follow this level in a methodical manner.
To analyse the issues of corporate strategies that are mainly experiencing by bank due to not
implementing the corporate strategies properly
According to the Sloan Danenhower, (2016), revealed that on the current situation,
businesses are constantly confronted with a variety of issues relating to corporate strategy.
Businesses face a number of issues, including hearing the customers' voice, benchmarking best
practises, identifying missed chances for growth in the existing market, evaluating new markets,
&determining consumer possibilities & competitor analysis data. All of these issues may have a
negative impact on the company's growth (Kumar, 2018). Apart from that, firms face a slew of
additional issues relating to corporate strategy, including a lack of communication, a scarcity of
resources, inadequate plans, &ineffective training. This type of issue is also seen as a top priority
for businesses, so that top executives may focus on it in order to preserve the bank's
performance. All of these concerns have been identified as potential causes of poor
organisational effectiveness. As a result, it is important to listen carefully to these concerns in
order to solve corporate-related challenges &to build a full-proof plan to address these issues.

Methodology
The investigator may readily develop a justifiable conclusion that makes the whole research
valid by acquiring dependable data. As a result, it is critical for an investigation to choose the
optimal method for doing research since it aids in the collection of excellent &accurate data on
the study issue. Before choosing a suitable approach, the researcher must first analyse the nature
of the chosen study. If this is done correctly, there has been no negative influence on the study
area's analysis & collection of data (Lau, Lu and Liang, 2016).
Research Approach
The observation & also quality of any given component are the primary concerns of this
technique. This method is regarded as a critical strategy for carrying out a thorough
investigation. Whenever a researcher uses this chosen research strategy, they start by acquiring
pertinent information for the subject of study they've selected. Furthermore, the investigator
focuses on data structures &then generates particular hypotheses that might helps researchers
determine which pattern to study. As an outcome, if a researcher employs an inductive
technique, they will commence with both previously made findings.
Data Collection Methods
The primary goal of data collection is to analyse specific questions derived from purposes
enough so data may be formulated to offer reliable replies. Apart from the study, it is critical that
the investigator preserves the research company legitimacy by gathering data according to
established rules. Furthermore, for a deeper comprehension, the following are the main two types
of data gathering easy for anyone to create.

Secondary data collection Method
There are several sources from which the researcher may collect intelligence, including
publications, journals, internet, &related publications. The primary benefit of employing this
approach of data gathering is that it takes less time while providing more gains in terms of
understanding. Secondary data was gathered for this investigation via websites, papers, &
magazines (Lee, Kim and Kim, 2018). .
Sampling techniques
This is a cost-effective & time-efficient strategy that successfully constitutes the backbone of
study design. In this sense, a sample is a tiny data set that even an investigator picks or chooses
from the overall nation using a pre-determined procedure. The development of a samples is a
good way to start a research.
Reliability &Validity
To test &finish an observing, as well as to control dependability &get reliable data for gathering
a wide variety of data for a survey. It is also dependable to administer &refers to obtaining a
degree in order to perform measurements for the purpose of providing data &creating a free of
mistakes (Li, Jayaraman, Paulraz and Shang, 2016). It must also be performed in order to
address dependability in order to make an evaluation & also consistent in order to make varied
information. Validity, on the other hand, is concerned with maintaining a certain degree of
similarity in order to generate fresh ideas, finish research, & also obtain genuine findings.
Additional reliability measurements are used to get data for controlling investigation &to assess
the success of the link here between variables.

Ethical Concern
The ethical concerns presented by this experiment are minor because no real people were
used. According to studies, multilayered random sampling techniques are rarely linked to ethical
issues. Plagiarism & also database falsification are two moral difficulties that might stem from
this action. Plagiarism should be avoided at all costs in order to protect the integrity of the initial
study. Plagiarism is becoming more prevalent as more data or information is acquired from a
range of sources (Liu, Tang, Lo and Zhan, 2016).
Findings
According to the above clarification, the research study recommended the following in
the frame of reference of HSBC: It is calculated that corporate strategy partnerships, online
company techniques (search engine marketing, social media engagement, online ads, sales
funnel), business diversification strategy, & also company stability strategy are all recommended
by the research scientist because all of these company strategy would provide long-term
economic advantages to HSBC.
According to the findings of this study, it is recommended that HSBC bank's human
resource department focus on three kind of strategic levels: corporate techniques, strategic plans,
& also overall strategy, so that HR managers can suitably sustain their outcome &provide
strategic direction. All of these issues may have a negative impact on the company's growth.
Apart from that, firms are also dealing with issues such as a communication gap, a lack of
resources, inadequate tactics, & also ineffective training when it comes to corporate strategy. It is
analysed that this type of issue is also seen as a top priority for businesses, so that executives
may focus on it in order to preserve the bank's effectiveness (Meng and et. al., 2019). It is
determined that all of these concerns have been identified as potential causes of poor
organisational effectiveness. As a result, it is important to be attentive to these concerns in order
to solve corporate-related challenges &to build a full-proof plan to deal with these issues
(Murschetz, 2016). In the basis of secondary research, it is determined that the corporate

strategies are playing an effective role in order to develop the effectiveness of the organization so
that company can appropriately manage their investment banking system and also enhance their
customer concentration and customer base rapidly (Schaltegger and Wagner, 2017).
Discussion
Corporate strategies are important because they may focus on certain particular variables
that can help to increase the contribution of corporate strategies in the growth of enterprises.
Focus, verifiable development, &long-term overall success are among some of the aspects that
go into the institution's advancement. Most of these elements are important in determining the
performance of corporate strategy in firms (Schneider and Scherer, 2019). Corporate strategies
are found to identify the scope of a company's operations, & also organisations serve as a support
structure in order to reach the company's goals. The importance of corporate strategies is
considerable since they may generally improve the efficacy of some specific elements such as
allocating resources, production, improving the market advantage, & also increasing profits for
shareholders (Walter and Andersen, 2016). These aspects are critical in maintaining the
importance of organizations &providing adequate guidance so that firms may effectively handle
their day-to-day operations. It is determined that all of these elements are more important in the
context of corporate plans since they allow organisational leaders & also managers to
concentrate their efforts on the bank's growth (Zhang, Wang, Guo and Yang, 2021). It is
determined that human resource managers can follow certain organisational levels inside which
three techniques are included, like corporate strategies, generic strategy, business plans & also
in order to meet the demands of all these aspects of strategic planning. In order to boost the
lengthy growth of their organisation, the management of human resources must follow each level
in a methodical manner.

Conclusion
According to this research, the participation of corporate strategies is fast expanding since
corporate plans provide the correct direction to the firm. Through in this study, it was discovered
that the organization is exploring a variety of strategies, including stability, expansion,
&recession, among others, so that the firm may effectively address difficulties & also make right
decisions in order to increase the brand’s visibility. It is analyzed that this study also revealed a
variety of issues that businesses face, such as a poor communication, insufficient resources,
&ineffective retraining. For institutions correct operational plan to be maintained, several
challenges must be resolved.

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