Myths and Stories:HSBC due to market dynamics and the entry of new competitors in the sector it had to lose its creative edge Symbol and suspects:When the internal resources of HSBC is strengthened enough, branding strategies help the firm to become the industry leader in the sector (Saha and Nesa 2011). Power Structure:Lack of adequate leadership and direction was the major challenge for HSBC. However, global skills and talents of the workforce of the organization effectively resolved this barrier.