Huawei Analysis: Marketing Strategies for Increasing Sales

Huawei Analysis

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of the company......................................................................................................3
Marketing Strategy.................................................................................................................3
Marketing Analysis................................................................................................................4
Customer driven strategy........................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
This report assessment will be comprised of understanding of analysis and development
of marketing strategies for Huawei in order to increase the sales of respective business
organisation (Ferrell, Hartline, and Hochstein, 2021).
Objectives
 To increase the sales of products by 10% within a time span of 6-8 months with effective
marketing practices.
 To raise the investment in marketing practices by 20% in order to carry out efficient
marketing practices in order to increase sales of products within a duration 1-2 months.
MAIN BODY
Overview of the company
Huawei is China based multinational business organisation engaged in development and
selling telecommunication technologies in various different economic nations. For instance, the
respective business organisation is looking out for increasing the sales of their products in the
market with implementation of suitable and effective marketing practices.
Marketing Strategy
Ansoff Matrix
 Market Penetration: This strategy defined in Ansoff matrix is aimed at implementation
of strategies in order to operate within the existing markets with existing products and
services. For instance, strategies in market penetration include reduction in price, heavy
marketing practices, increasing production capacity and other strategies.
 Product Development: As the name suggests, it includes development of a new product
to be served with the existing market or existing customer base. Strategies in Product
development include introduction of new products, effective research and development,
innovation in existing product, etc.
 Market Development: This particular strategy includes serving existing products into
new market in order to increase exiting customer base of company with further expansion
of business units. In addition to that, sub-strategies under market development include
expansion of business units to different nation or region, additional segment of