Analysis of Huawei's Business Strategy and Performance

This report analyzes Huawei's business strategy and performance using both quantitative and qualitative data analysis. It covers Huawei's revenue, market capitalization, social media presence, and more.

Digital Technologies

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN Body ....................................................................................................................................3
Quantitative data analysis ..........................................................................................................3
Huawei revenue from 2005 to 2021 world wide.........................................................................4
Huawei not in America ..............................................................................................................5
Market capitalisation ..................................................................................................................5
Social media ...............................................................................................................................6
Qualitative data analysis ...........................................................................................................6
CONCLUSION ..........................................................................................................................7
REFERENCES............................................................................................................................8

INTRODUCTION
The aim of this report is to develop the perceptive and deeper understanding about the
business organisation. The organisation which is chosen is Huawei the Chinese multinational
company which is renowned for developing and selling the telecommunications equipment and
numerous other electronic devices. It was established in the market on 15 September 1987 and
headquarter lies in shenzhen china. The founding father of a company is ren zhengfei. The sight
which organisation holds is to impart each and every individual, home and organisation into a
digital universe and make them fully connected to intelligent world . Moreover they consider the
omnipresent connectivity and in bringing the equal access to networks as well giving the
astonishing user experience with AI and catering in the personalised agile experience across in
all the parcel whether it is travel to fitness and health (Genz and et.al., 2019). This study will
evaluate the collected data of a company in terms of their execution and services they offer by
using the both quantitative and qualitative analysis methods further it will examine the
information from all the sources and will states its gains and losses .
MAIN Body
Quantitative data analysis
The Huawei is the most electronic influential and prominent brand in the china which
mainly deals with automation, communication equipment, cloud computing and internet of
things. As the organisation operates with the telecommunications operators whereas the
company has worked with the wide telecom operators for instance Vodafone, t- mobile and
many more operators as it has become the famous worldwide which increases their global value.
The company accounts more than 60000 retail stores concluding in the 170 countries in the
world which strengthen their presence in a global market place (Bravi and et.al., 2018).The
organisation size of employee is nearly 195,000 serves the needs and wants of their customers. In
the origin of a country they have outdo in the 10000 in the retail fully fledged stores in china .
Which makes the mark in a market place in their own country. Further they has significant
amount of market capital which is accounted that organisation has the 1.1 trillion yuan in the
market and with 20% of a market assets makes them largest selling Chinese smartphone after
Samsung this depicts that the organisation has ample amount of financial resources to sustain in

a market as well as it also creates the image and huge honour in a marketplace which builds the
trust of a customer and can be relied upon them easily .
Huawei revenue from 2005 to 2021 world wide.
Revenue can be explained where the absolute amount of income yield by the sales of
goods and it is affiliated to a company operations . From the above graph it can be addressed that
from the year of 2005 to 2010 there has been a growth in the sales. The organisation has shown
the significant amount of increment in their sales before the pandemic even in the initial phase of
covid the marketing of a organisation made has the slightest increase in the year of 2020 in
comparison to 2019. As the affect of pandemic sky rocketed the revenues of the organisation also
declined in the year of 2021 (Martin and et.al., 2020). From the bar graph it can be clearly noted
that the company had the significant growth from the initial year but the pandemic has affected
slenderly furthermore this also tells us about the strategies have been used in order to attain the
higher level of development and broadening the enhancement. It can be clearly accounted that
the blue print of the organisation created has been clearly used for implementing their action
plan in a successfully opening the stores and even it is booming massively in developing new
market.

Huawei not in America
As it can be clearly seen from the graph is that the Huawei has the strong presence in the
market as there are larger number of stores. In the Europe it has the prominent presence such
where the Italy accounts the 24% then followed by Spain further in the Britain the number of
stores are 6% further evaluating the data in the west side the America consists the least number
of stores (Miele, and et.al., 2020). The immense growth can be analysed of the organisation as it
uses the growth matrix which alters them to level off their customer base by increasing the
presence in a market and rendering the goods and services timely . However the new stores are
also going to be opened it shows that the organisation has vast expansion with the magnifying
ratio in each transitory year and it is strengthening their position in a market .
Market capitalisation
It refers to the gross value of a company assets in the stock market. By using this as an
indicator it shows that the size of a company is a important for an investor to make the decisive
decision to invest. Huawei values 1.1 trillion yuan and it ranks the highest in china in consumer
private enterprises (Long and et.al., 2018). Further by the rank it shows that the auto mobile and
tele communications cover more than a fifty percent and which clearly indicated the quality of a
product in am market . While on the other hand the Huawei has faced issue with united states
back in 2018 when America launched the campaign it shrunken the organisation profit in 2019 as
before the drive their profit was increasing swiftly this also led to decline in the market
capitalisation .

Social media
The social media plays a vital role as it has the 1.9 million followers in the most used app
these days Instagram which tells us that they have the enough engagement in a social media and
1039 posts indicates that the Huawei has enough presence in a digital world.
Qualitative data analysis
Huawei has the numerous communication services it provides the various distinctive
services and deals with networking, automation and consumer electronics. It is highly
appreciated in the market and influence majority of countries with their attribute of work infact
the dominate country USA does not sell the organisation products but still it has preserved its
market value . The quality of a governing body is gratifying as the smartphones of Huawei are
attractively designed with ample space and with impressive features which makes them standout
and give enough rivalry to their rivals such as Samsung, galaxy and many more . Recently the
latest model launched p20 pro was accoladed for having the best camera quality. Apart from all
these things they have the diverse mid range budget devices which are approachable to a wide
range of a people. The organisation has structurally planned their business model by maintaining
the valuable and ethical relations with their customers and suppliers as well with their invested
partners. The company has a effective plan of action which generates their revenue with
manufactures and by selling their consumer electronic devices (Corrales and et.al., 2019). The
reason of Huawei prosperity which still makes them to sustain in the market is their extensive
portfolio they are not only manufacturing the smartphone but it has a broad extent in tablet,
computers. Second reason is the innovation as they have the focus in research and innovation and
invested adequate amount in this department . For international growth they have spend their
money in artificial intelligence which helps them to grow rapidly. The brand focuses in various
things which helps them to grow one of the reason is their competitive pricing strategy which
they follow and give their products at a lower price with better quality . As the prices of their
products are quite viable which aims all the economic classes . The other factor which make the
brand distinctive in the market is the security and steady network operations which is the
company top most priority as they are the firm believer of loyalty and transparency. The
company deals with vast networks and always strives for managing the clinched security they
can . The company is active in every social media platform and engages with the audience on a

daily basis moreover the company information is available online be it Instagram or their
websites. which makes the process of an individual effective and the decision also gets efficient
and gain a lot of knowledge about their services and products .
CONCLUSION
From the above report it can be summarised that qualitative and quantitative analysis
provides in depth insight of an organisation. In the context of Huawei the company sustained for
38 years in the market is all because of their smart strategy and determination. It is also analysed
that the organisation had significant growth because of their pricing strategy and distinctive
quality of products as well they has also maintained their position internationally as they are
operating more than in a 100 plus countries. By looking at the growth of a company it can be
noted that it has the great potential to rise and even can have immense growth in coming future .
If the organisation focuses on a larger picture such as branding the company image as there
precedence are mostly pricing and quality. The

REFERENCES
Books and Journals
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