Pestle and Swot analysis Assignment - Huawei

Added on - 21 Feb 2021

  • 10

    Pages

  • 2673

    Words

  • 43

    Views

  • 0

    Downloads

Trusted by +2 million users,
assist thousands of students everyday
Showing pages 1 to 3 of 10 pages
HUAWEI REPORTFRAMEWORK
Table of ContentsINTRODUCTION...........................................................................................................................1COMPANY OVERVIEW...............................................................................................................1COMPETITIVE ADVANTAGE....................................................................................................2Porter's five forces analysis.........................................................................................................3Swot analysis...............................................................................................................................4ORGANIZATION COMPETITIVE POSITION............................................................................5Marketing mix..............................................................................................................................5RECOMMENDATIONS.................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONSmartphone industry is at growing stage. This industry keeps on introducing the newtechnologies for attracting large number of customers. The sales of the industry is increasing dayby day at globe level. Smartphones are the mobile phones that can used for multi purposes. Itprovides faster wireless communication. Smartphone industry began to rise in the year 1992. Asper the research in UK 85% of the UK population use smartphones.The report is based on Huawei as it is a well-known brand for smartphones all over theworld. Assignment will provide a detail overview of the company. The study will explain aboutthe competitive advantage by using Pestle and Swot analysis. Furthermore, the report willexplore any aspect that is relevant to organization's competitive position through using marketingmix. Lastly, assignment will provide recommendations and conclusion.COMPANY OVERVIEWHuawei Technologies CO. Ltd is a Chinese technology company. The firm mainlyprovides consumer electronics that includes smartphones and telecommunications equipments.It is established in the year 1987 about 30 years ago. It is founded by Ren Zhengfei. Thecompany's headquarters are situated in Shenzhen and Guangdong in China. Firm operates from170 countries. Due to cybersecurity allegation on the Huawei the firm has faces difficulty insome of he markets.The company is promoting its 5G network all over the globe. The total number ofemployees which the company has is 188,000 till the September 2018. The company spend itsmoney highly on research and develop meant for taking competitive advantage (Rahim, Safinand Ali, 2016). Huawei is one of the largest telecommunication manufacturer in the world.The company has generated revenue of US$ 108.5 billion in the year 2018. In early years1980 the company has started gaining popularity when they introduced the telephone exchangeswitches. Later on, the foreign expansion of the company is done in the year 1997 when Huaweihas introduces fixed line network to Hutchison Whampoa which is a Hong Kong company. Inthe year 2005 the company foreign contract has exceeds for the very first time than its domesticsales. In the year 2012 the Huawei has moves its headquarters to the UK. In the year 2017 theHuawei has created Narrow Band IOT. Its applications are the cloud computing and big data.1
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document