Hubbard's Business Strategies and Challenges

Running head: BUSINESS AND STRATEGY OF HUBBARD’S
BUSINESS AND STRATEGY OF HUBBARD’S
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BUSINESS AND STRATEGY OF HUBBARD’S
EXECUTIVE SUMMARY
New Zealand has a small yet compact, competitive and potent FMCG industry owing to the
growing local needs as well as exports that it encounters to cater international demand.
Hubbard’s is one such food manufacturing company that is operating for three decades
almost and the growth trajectory of the company captures various phases it has gone through
to gain establishment and further strengthening of consumer base in the business. The paper
summarizes the survival story of Hubbard’s and the transformation it brought over the years
and services it provided to the society infiltrated through business and expansion of it. To add
to the further future growth of the company introduction of diversification strategy has been
suggested as it can help the brand attract more consumer of local as well as international
market and gain wider popularity.

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BUSINESS AND STRATEGY OF HUBBARD’S
TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
DISCUSSION AND ANLYSIS OF GROWTH........................................................................3
BUSINESS ENVIRONMENT AND IMPACT.........................................................................4
BUSINESS STRATEGY...........................................................................................................5
SWOT ANALYSIS................................................................................................................6
PESTEL ANALYSIS.............................................................................................................7
CONCLUSION..........................................................................................................................9
REFERENCE...........................................................................................................................10

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BUSINESS AND STRATEGY OF HUBBARD’S
INTRODUCTION
Breakfast cereals and food products are important component in Fast Moving
Consumer Goods industry reflecting greater demand basket of core population.
Manufacturing of food products in scientific method and deliverance ensure quality and
quantity to serve mass with the core necessity of life (West, Ford and Ibrahim 2015).
Discussion is presented in report format on how the company, Hubbard’s Food Ltd. came
into existence and thrived sustainably over years.
DISCUSSION AND ANLYSIS OF GROWTH
Hubbard’s Food Ltd. is an eminent brand for manufacturing of breakfast cereals in
New Zealand. Specifically Auckland based, the company started off the remarkable journey
of food supply business in the year of 1988 with the name Winner Foods founded by Dick
Hubbard. Within 20 years of inception, the company managed a turnover of NZ$38 million
with third highest market place after the brands like Sanitariums and Kellogg’s. The products
of the company solely concentrate in ready to eat breakfast cereal items. Popular items
among consumers include Fruitful Lite, Berry berry Nice, Berry Berry Lite, Amazing Muesli
and Light & Right available in range of flavours (Rosenbaum-Elliott Percy and Pervan 2015).
The manufacturing process has conferred employment to 128 people by the end of 2008
(James 2015). The founder, the long term work experience of Dick Hubbard who started as
food technologist at a tropical fruit factory on a Pacific island and later as general manager of
local food manufacturer encouraged him for the start up in food industry generally aimed to
produce bulk of cereals for supermarket sale. The initial years till 1992 financial hardship has
been part and parcel and the destiny took turn with introduction of muesli that helped the