Attribution Theory of Human Communication

Running head: HUMAN COMMUNICATION
HUMAN COMMUNICATION
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HUMAN COMMUNICATION1
Abstract
In this study, it has been identified that attribution theory has important impact on driving the
human communication process. Highlighting different behavioural aspects of individuals the
attribution theory and its implementation has been described in the study. According to the
theorists there are two types of factors such as external attribution and internal attribution
encourage people to consider the reasons and effects of their surroundings. Following the
psychology of ethics, criminal law, decision making and understanding of the cognitive
biases the theoretical implementation is being done in an organization. In case of developing
effective communication between the employees and customers, effective implementation of
Attribution theory plays an important role.

HUMAN COMMUNICATION2
Introduction:
The aim of this paper is to discuss the attribution theory of human communication. It
is an important theory because it deals with the concept that people make sense of the
surroundings depending upon what they understand to the cause of the effect of the
phenomenon. This theory suggests that the individuals observe their own experience or
behaviour try to understand the reasons behind them and whether the shape their future
behaviour similarly. This helps the employees or the customers to understand the factors of
communication.
Explanation of the theory:
Attribution theory clarifies why and how the people can explain the things around
them. Every individual try to make sense of the surrounding in their society. They attempt to
find the reasons and effects even if there is nothing. The attribution theory therefore is the
study that comes under the human and social psychology. The theorist has explained the
causes of different individual events and behaviours (Fishman & Husman, 2017). Attribution
theory explains how the events are actually affecting the process of thinking as well as the
behaviour. It tends to explain the understanding of the individual of how they act and what
they do. The persons interpret on the situation that how their action can cause attribute to
one’s behaviour. According to the theory most of the attributions of human being are driven
by emotional as well as motivational impulses.
According to the theorists there are two types of factors that encourage people to
consider the reasons and effects of their surroundings. These include the external attribution
and internal attribution. The external attribution is the causality which is assigned to some
outside factors agents of Forces (Scherer, 2018). This outside factors are not under control of
the persons where they perceive that they have no choice. This influence the behaviour and it