Big Data's Impact: A Report on Opportunities and Challenges

This report provides a comprehensive overview of big data technology, its applications, and its potential to change the world. It explores the opportunities that big data presents, including new business ventures, career paths, and improvements in data management across various sectors like healthcare and astronomy. The report discusses the use of predictive, real-time, and historical data, highlighting how big data can address security issues, improve marketing strategies, and aid in resource management. Real-life examples, such as Amazon's use of big data for business analysis and Sigma Data Systems' training programs, are included. The report also addresses limitations like IT infrastructure investment and data privacy concerns, while emphasizing the technology's impact on government organizations, healthcare, space exploration, and finance. The conclusion underscores the importance of big data in connecting people and society, improving data management, and optimizing operations across multiple industries, ultimately arguing that big data has the potential to drive significant positive change.

Running head: HUMAN FACE OF BIG DATA
Human Face of Big Data
Name of the Student
Name of the University
Author Note

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Table of Contents
1. Introduction............................................................................................................................2
2. Supporting discussion............................................................................................................2
3.1 Real Life examples...........................................................................................................3
3.2 Sigma Data Systems: Discover the world of Big Data with us........................................3
4. Use of the technology.............................................................................................................3
5. Conclusion..............................................................................................................................4
6. References..............................................................................................................................5

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1. Introduction
According to me, big data technology will change the world for the better. The
opportunities of this technology includes the new business opportunities, identification of
new career opportunities, maintaining complex data sets such as the electronic health
records and astronomical data, addressing security issues like poverty and law enforcement
(Big Data Revolution, 2020). It can be said that the research and development department
of every corporate establishment or government establishments are benefited from the before
data and after data concept of this technology.
2. Supporting discussion
Accotrding to Maciejewski (2017), predictive data, real time data and the
historical data are managed with the help of big data. The researchers highlighted that legal
incompliances and responsive action are resolved using this technology. The journal also
highlighted that the real time data of the government offices can be maintained with the
help of this technology as well. The scholars highlighted that new marketing strategies can
be identified using big data technology. Automation and optimization of the work are the
other major contribution of this technology in our society. The paper also highlighted that the
natural resources like flora and fauna can be saved from disasters using the analysis
capability of this technology. Extraction of information from reputed data sources is the
other major advantage of using this technology.
On the other hand, there are few limitations related with this technology as well in
terms of the additional investment required in the IT infrastructure and the data privacy
concerns (Paris & Alim, 2017). Risk of inappropriate use of collected data is the other
drawback of this technology. The scholars highlighted that stringent information security
can be very much beneficial to address the limitations of this technology.

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3.1 Real Life examples
Online e-commerce business organizations like Amazon make the most out of this
technology. The complex data sets of this organization are managed with the help of this
technology (Team, 2020). The business analysis of this organization is also conducted by the
strategic planners with the help of this technology. New market opportunities and enhance
of the business strategy are the other positives related with the use of this advanced
technology in this commercial establishment. The resource selection procedure of this
business have also enhanced after the use of this technology.
3.2 Sigma Data Systems: Discover the world of Big Data with us
The criticality of each piece of business data in our real world are managed with the
help of big data technology which is provided from Sigma (Sigmadatasys, 2020). This
organization provides diverse categories of workshops which helps the trainees to understand
the significance of big data. The effectiveness of tools and technologies which supports big
data technology are discussed in the training session of this organization.
4. Use of the technology
The productivity of government organizations such as National Security Agency
have enhanced after the use of big data technology. The ability to predict the disease
patterns are the other success story of this technology in the healthcare industry (Hurst,
2016). The space exploration procedure of NASA have also enhanced after the deployment
of big data. The equity trading of the finance industries have also enhanced due to the
support coming from big data technology. Business Intelligence have enhanced after the
deployment of use of big data technology. The queries coming from the consumers in any
industry are categorized with the help if this technology as well (De Mauro, Greco &
Grimaldi, 2016). The prime business challenge of the online business organizations is

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detection of frauds and it can be addressed using this technology. Human behaviour can
be tracked using this technology as well across different industries. It can also be said that
real time data can be accessed by the defensive forces using this emerging technology
(Emrouznejad & Charles, 2019). Online surveillance and location settings of the social
media users can be access using this technology and it can be very much beneficial for the
investigative departments to identify criminals.
5. Conclusion
Thus, it can be said that connecting people and society will be a lot easier using this
technology. Data is considered as an asset bothy in our society as well as in commercial
establishments. It can also be said that the data management capability of commercial
business organization have enhanced after the deployment of this technology. Global climate
conditions and the ways to evolve the natural resources can be done using the big data
technology. Reputed commercial establishments like Amazon and government agencies like
National Security Agency are using this technology to optimise the business operations like
infrastructure planning and marketing. It can also be said that net profitability of numerous
industries such as the finance industry, investigative departments and healthcare industry
have also enhanced after using this technology. Thus, it can be said that big data technology
has an ability to change the world for the better.

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6. References
Big Data Analytics & BI Consulting Company USA |. (2020). Retrieved 27 January 2020,
from https://www.sigmadatasys.com/
Big Data Revolution. (2020). [Video]. Retrieved from https://www.youtube.com/watch?
v=bIY3LUZ7i8Y
De Mauro, A., Greco, M., & Grimaldi, M. (2016). A formal definition of Big Data based on
its essential features. Library Review.
Emrouznejad, A., & Charles, V. (Eds.). (2019). Big data for the greater good. Springer.
Hurst, A. (2016). The purpose economy, expanded and updated: How your desire for impact,
personal growth and community is changing the world. Elevate Publishing.
Maciejewski, M. (2017). To do more, better, faster and more cheaply: Using big data in
public administration. International Review of Administrative Sciences, 83(1_suppl),
120-135.
Paris, D., & Alim, H. S. (Eds.). (2017). Culturally sustaining pedagogies: Teaching and
learning for justice in a changing world. Teachers College Press.
Team, E. (2020). How Amazon Used Big Data to Rule E-Commerce - insideBIGDATA.
Retrieved 27 January 2020, from https://insidebigdata.com/2019/11/30/how-amazon-
used-big-data-to-rule-e-commerce/