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Human Computer Interaction: PDF

Added on - 30 May 2021

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Human Interactive SystemStudent NameInstitution1
Table of ContentsMovie Store E-Commerce Application....................................................................................................3Use Case.....................................................................................................................................................3Evaluation methodology............................................................................................................................5Walkthrough 1.........................................................................................................................................5Walkthrough 2.........................................................................................................................................5Walkthrough 3.........................................................................................................................................5Walkthrough 4.........................................................................................................................................6Walkthrough 5.........................................................................................................................................6Walkthrough 6.........................................................................................................................................6Results Evaluation.....................................................................................................................................6Walkthrough 1 Results............................................................................................................................7Walkthrough 2 Results............................................................................................................................8Walkthrough 3 Results..........................................................................................................................10Walkthrough 4 Results..........................................................................................................................12Walkthrough 5 Result............................................................................................................................12Walkthrough 6.......................................................................................................................................13Finding and Recommendations..............................................................................................................15Recommendations.................................................................................................................................17Conclusion................................................................................................................................................17Reference..................................................................................................................................................18Appendix: Usability Questionnaire........................................................................................................202
Movie Store E-Commerce ApplicationMovie store is an online E-commerce website that provides a collection of photographs, postersand memorabilia from movies, television, music, sport and international celebrity andentertainment. The website is aimed at providing an online platform that allows Movie Storecustomers to be able to purchase movie store’s products of their choice(Muniz, 2016).. Herecustomers are able to view a variety of collections ranging from the most popular and latestcollections to the least popular ones. For customers to be able to place an online order withmovie store, they have to be registered to the system first. Movie store website therefore acts as alink between the customers and the company by providing various interactions with thecustomers that enable the company to increase its sales as well as market their products This E-commerce website therefore consists of two parts that is the backend and the frontend. Thebackend allows the company to upload and manage their products as well as view customersdetails and orders made. The frontend part is what the customers interacts with and provides anavenue for the customers to send their orders to the company. In this section there are a numberof functions that the clients can perform including making an online order, updating theiraccount information, gifting cards to friends among other functionalities.This report therefore is aimed at analyzing the usability features of the frontend part of this E-commerce system. The research entails outlining some of the functionalities of this website andalso creating tasks that are to be performed by the selected participants. Results of these tasks arealso provided based on consistency, visibility, efficiency, ease of use and navigation(Nielsen,2013), clarity of the links and ease of information retrieval. Based on the participant’s feedback,this report also provides some of the recommendations that could help improve the usability ofthe movie store system.Use CaseBeing an E-commerce website, Movie store provides various ways in which its visitors can playaround with it in order to boost its sales. The system provides important functionalities such ascustomer registration, Customer Login, Viewing of products collections, selection of theproducts and placing of these orders to the shopping cart. This system also allows customers tocreate their wish list as well as gift cards for their loved ones(Bravo, 2017). The Movie Storesystem provides an in-depth description of each product selected by the customer thus enablingthe customer to understand a given product more before adding it to cart or the wish list. In thisapplication, for an order to be successfully submitted the customer has to be logged into thesystem and when logged into the system on theMy Accountsection the customer is able to keeptrack of their orders status, view history of their completed orders, add edit or remove theiraddress book, update their account details and finally view all the web pages they have recentlyvisited in the application. The mode of payment provided to customers in this application includeuse of credit or debit card, Cheques and PayPal services. Hence once a customer have placed anorder of their Items of choice, he/she can pay using either of the payment methods given. Tounderstand how the customer relates with Movie Store application, the use case below showsvarious ways in which customers interact with this system.3
4Create AccountLoginSelect ItemCategoryView Item DetailsAdd to Cart/WishListPlace an OrderMake PaymentCreate Gift CardView OrderStatusView AccountDetailsLogoutMovie Store Frontend Use CaseCustomer
From the use case above it is therefore evident that there are many ways in which Movie Storecustomers can navigate through the application performing various tasks and this will reallyrequire a lot of time to analyze all the functionalities. This calls for a proper evaluation procedurethat will capture the most important functions of Movie Store System. Therefore, this report willlook at some of the above functionalities for the analysis of the application’s usability testfeatures. The functionalities to be analyze include; creation of gift cards, registration of thecustomer, customer login, viewing of existing products, adding items to shopping cart andviewing of customers account details.Evaluation methodologyIn this research, there were a total of twelve participants who had not used Movie Storeapplication before. These participants were selected from both the male and female gender andwere all computer literate. In order to analyze this system for usability features observation andquestionnaires were used as the primary data collection methods. The evaluation was based on anumber of walkthrough tasks defined in this report. The participants were given a period of 45minutes to perform these tasks and the rest 15 minutes to fill the provided questionnaires as perthe tasks carried out. During the execution of this tasks, the researcher observed and analyzed thegestures and reactions of the participants as they navigate through the application. This gave theresearcher a firsthand feeling of what to expect when the application is commissioned forproduction. The following are the walkthrough scenarios that were used during the evaluation ofthe Movie Store application.Walkthrough 1Each participants was required to visit the movie store (www.moviestore.com) E-commercewebsite and create account by providing all the required details by filling the fields provided.Then upon successful registration, the participants were required access the login webpage andaccess their accounts by login using the email address and password created during registrationprocess.Walkthrough 2Upon successful login to their accounts, the participants were required to use the side bar menuconsisted of different links representing various categories of the products provided by MovieStore application. Here the users were required to access each category, view the collection ofitems present and record at least two items for each category.Walkthrough 3For this task, the participants were required to select Latest Additions and Top 100 images fromthe category list and add two items to the shopping cart for each category. Also they were to5
access movie posters and collectibles and add two items from both this categories to their wishlist. Before adding the two items to their shopping cart, the participants were required to view theitems details by clicking the selected item from the list on the two categories given.Walkthrough 4Once the participants have added items to the shopping cart, the next step was to place an orderby checking out using the provided means which are use of credit card, debit card or PayPaldepending on the participant’s choice. When using the credit or the debit card, the user wasrequired to provide the card details in order for the payment to be processed from the user’sbank. If the user chooses PayPal, the participant had to log into their PayPal account and transferfunds to movie store PayPal account.Walkthrough 5This task needed the participants to create gift cards for each other by visiting the gift cardwebpage, and provide the details of the gift card recipient and submit to create the gift card. Herethe participants were required to click on gift card link on the far left corner of the movie storeapplication, then once the gift card page was opened, the participant was to provide the person towhom he or she is being gifted the card before submitting their details.Walkthrough 6This task required the participants to go to my account and view their current orders status,Completed orders, their address book, wish list account details and the recent items they havechecked. Here an option was given to the participants to update their personal information andchange their address book information.All the above tasks were aimed at providing guidance to the participants as they interact with thesystem. With this approach it was easy to analyze the ability of the participants in interactingwith the online application as they conduct various activities(Sceviour, 2010).. Upon successfulaccomplishment of all the tasks, the participants were required to fill a questionnaire giving theirviews concerning various usability features as well as recommendations that could help improvethe application in providing quality service delivery.The evaluation methodologies used provided a clear understanding of the system by looking atvarious usability features such as consistency in design, clarity of the information provided intothe application, ease of navigation from one web page to the other, ease of use of variousfeatures available in the application, visibility of the website contents as well as efficiency of theMovie Store application(Bias, 2009). These feature are very essential in every human interactionsystem since they dictate how the users of the application will relate with it while performingvarious functions provided in the system. The structure of the questionnaires used were bothclosed-ended and open-ended. This approach was to help the users give out their views in a more6
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